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The Essential Principles Of Graphic Design [Hardcover]

Debbie Millman
5.0 out of 5 stars  See all reviews (1 customer review)


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Book Description

July 14, 2008
This one-stop resource book for students of graphic design structured around five progressive sections--principles, elements, process, applications, and employment--is guaranteed to give creatives a thorough grounding in designing and producing their own work.

From the basic principles of good design and the specific building blocks of graphic design to research methods and best practice in project management, readers will learn about the wide ranging areas of design, and find out about options for employment that are out there. The book includes chapters on illustrations and photographs, including advice about sourcing images and the vital issues of usage and copyright.



Editorial Reviews

About the Author

Debbie Millman is Managing Partner and President of the Design division at Sterling Brands, one of the leading brand identity firms in the USA, and has worked with such global names as Gillette, MTV, and Pepsi. Debbie is a board member of the National AIGA, a mentor at the High School of Art & Design, and a teacher at the School of Visual Arts in New York. She is also a contributor to the design blog Speak Up, a contributor to Print Magazine, and hosts a weekly Internet talk show on design called Design Matters on the Voice America Business network.

Product Details

  • Hardcover: 256 pages
  • Publisher: HOW Books (July 14, 2008)
  • Language: English
  • ISBN-10: 1600610471
  • ISBN-13: 978-1600610479
  • Product Dimensions: 9 x 7.1 x 1 inches
  • Shipping Weight: 1.8 pounds
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #536,141 in Books (See Top 100 in Books)

More About the Author

Debbie Millman has worked in the design business for over 25 years. She is President of the design division at Sterling Brands. She has been there for nearly 15 years and in that time she has worked on the redesign of global brands for Pepsi, Procter & Gamble, Colgate, Nestle and Hasbro.

Debbie is President of the AIGA, the largest professional association for design. She is a contributing editor at Print Magazine, a design writer at FastCompany.com and BrandNew.com, and Chair of the Masters in Branding Program at the School of Visual Arts in New York City. In 2005, she began hosting the first weekly radio talk show about design on the Internet. The show is titled "Design Matters with Debbie Millman" and it is now featured on DesignObserver.com.

She is the author of three books, "How To Think Like A Great Graphic Designer" (Allworth Press, 2007), "The Essential Principles of Graphic Design" (Rotovision, 2008) and "Look Both Ways: Illustrated Essays on the Intersection of Life and Design," (HOW Books, 2009).

Her latest book, the long awaited "Brand Thinking and Other Noble Pursuits," will be published by Allworth Press in 2011.

You can see more of Debbie's work at www.debbiemillman.com and www.sterlingbrands.com

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5.0 out of 5 stars Want to excel at work working with graphic designers? November 10, 2012
Format:Hardcover|Amazon Verified Purchase
Want to excel at work working with graphic designers? You need to speak their language! This book will make you feel smarter and improve that increasingly important conversation between designer and non-designer.
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