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The 4 Essentials of Entrepreneurial Thinking: What Successful People Didn't Learn in School Paperback – January 23, 2012

4.6 out of 5 stars 45 customer reviews

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Editorial Reviews

Review

''Cliff Michaels delivers a powerful path to profits, passion, and purpose.'' Tony Hsieh, CEO - Zappos.com, NY Times #1 Bestseller of Delivering Happiness

''Cliff's writing is full of creativity, inspiration, and practical lessons. Whether you're a student or professional, I highly recommend this book.'' Blake Mycoskie, Founder - TOMS Shoes, NY Times #1 Bestseller of Start Something That Matters

''A visionary leader and pioneering entrepreneur, Cliff Michaels sets the bar for life and business training. The 4 Essentials is a winning formula.'' Michael Caito 2010 Chairman, The Entrepreneur's Organization

''The 4 Essentials is a fun read. Like Cliff, it's full of passion with a blend of new ideas and timeless wisdom.'' Dave Logan - Former Associate Dean, USC Marshall Business School, #1 NY Times Bestselling Co-author- Tribal Leadership

''Cliff's concept for a real-world MBA (Master in Basic Abilites) hits the nail on the head. He takes us on a life journey with pragmatic insights, offering a guide for anyone on their entrepreneurial path.'' --Sue Hesse - Director Foundation Partnerships, The Kauffman Foundation

''A visionary leader and pioneering entrepreneur, Cliff Michaels sets the bar for life and business training. The 4 Essentials is a winning formula.'' --Michael Caito Chairman, The Entrepreneur's Organization

''The 4 Essentials is a fun read. Like Cliff, it's full of passion with a blend of new ideas and timeless wisdom.'' --Dave Logan Former Associate Dean, USC Marshall School of Business #1 NY Times Bestselling Co-author- Tribal Lead

''A visionary leader and pioneering entrepreneur, Cliff Michaels sets the bar for life and business training. The 4 Essentials is a winning formula.'' --Michael Caito Chairman, The Entrepreneur's Organization

''The 4 Essentials is a fun read. Like Cliff, it's full of passion with a blend of new ideas and timeless wisdom.'' --Dave Logan Former Associate Dean, USC Marshall School of Business #1 NY Times Bestselling Co-author- Tribal Lead

About the Author

Also See Cliff Michaels.com - Cliff Michaels is a New York Times Bestselling author, speaker, strategist, broker, and social entrepreneur. His real estate firm, Cliff Michaels & Associates, has closed over $500 million dollars in sales since 1992.

Cliff was the Founder of Knowledge Cafe (1996), an online community for life and business learning, and Co-Founder of FirstUse.com (1999), the first online registry to feature digital-notary technology.

Cliff also served as a 10-year board member and 2003-2004 President of the Entrepreneurs' Organization Los Angeles (EO), part of the world's premier peer-to-peer network for business owners. He launched the chapter's first mentor programs for students, co-chaired international learning events, and created philanthropy galas for various charities.

Cutting his entrepreneurial teeth with street-wise mentors, Cliff bought his first home at 19 with no money in the bank. His unique experience as a college freshman inspired research to prove a simple theory: that a substantial gap existed between classroom education, corporate training, and real-world Essentials for success and happiness.

After dropping out of USC as a sophomore, Cliff spent the next 20 years building companies in real estate, technology, online learning, and strategic consulting.

Cliff's trademark Success Systems enable anyone to launch a thriving business, build a dynamic career, or design a passionate lifestyle. His e-courses and live training are available through cliffmichaels.com.

Giving Back Mission - Cliff's bigger mission is to inspire, give back, and raise the bar for global education and entrepreneurship. With each sale, free books and courses are donated to students in need.

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Product Details

  • Paperback: 288 pages
  • Publisher: Greenleaf Book Group Press. (January 23, 2012)
  • Language: English
  • ISBN-10: 0615450555
  • ISBN-13: 978-0615450551
  • Product Dimensions: 5.9 x 0.9 x 8.9 inches
  • Shipping Weight: 14.9 ounces (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (45 customer reviews)
  • Amazon Best Sellers Rank: #807,529 in Books (See Top 100 in Books)

More About the Author

Cliff Michaels is a New York Times Bestselling author, speaker, strategist, broker, and social entrepreneur. His real estate firm, Cliff Michaels & Associates, has closed over $500 million dollars in sales since 1992. Among his achievements, Cliff was the Founder of Knowledge Café (1996), an online community for life and business learning, and Co-Founder of FirstUse.com (1999), the first online registry to feature digital-notary technology.

Cliff also served as a 10-year board member and 2003-2004 President of the Entrepreneurs' Organization Los Angeles (EO), part of the world's premier peer-to-peer network for business owners. As President, he launched the chapter's first mentor programs for students, co-chaired international learning events, and created philanthropy galas for a variety of charities.

In his New York Times Bestseller, The 4 Essentials of Entrepreneurial Thinking, Cliff takes readers on an amazing personal journey, proposes a paradigm shift in global education, and dispels the myth of born entrepreneurs. He then unleashes a dynamic system of timeless lessons anyone can follow, including rare insights from his own Diary of a Dotcom. In a truly original series of essays, Cliff draws on classic mentors from da Vinci, Edison, and Mozart, to Jobs, Gates, Oprah, Branson, Spielberg, and dozens more. Inspiring and thought provoking, The 4 Essentials offers a real-world MBA - your Master's in Basic Abilities.

Cutting his entrepreneurial teeth with street-wise mentors, Cliff bought his first home at 19 with no money in the bank. His unique experience as a college freshman inspired research to prove a simple theory: that a substantial gap existed between classroom education, corporate training, and real-world Essentials for success and happiness. After dropping out of USC as a sophomore, Cliff spent the next 20 years building companies in real estate, technology, online learning, and strategic consulting.

Cliff's bigger mission is to inspire, give back, and raise the bar for global education and entrepreneurship. With each book and training course sold, free books and courses are donated to students in need. Cliff's trademark Success Systems enable anyone to launch a thriving business, build a dynamic career, or design a passionate lifestyle. His e-courses and live training are available through cliffmichaels.com.

A passionate supporter of students, young professionals, and global causes, Cliff lives in Santa Monica, California, where hobbies include yoga, tennis, hiking, and long catnaps.


Customer Reviews

Top Customer Reviews

Format: Paperback
Reading this book was like a conversation with a trusted mentor. Cliff Michaels is as practical as he is entertaining. From Cliff's college days, real estate adventures, Diary of a Dotcom, and amazing stories on famous people, it's hard to put the book down once you start. I recommend The 4 Essentials to peers, professors, and professionals alike. The 4 Essentials should be required reading. ~ Nathan Doctor, President, USC Entrepreneur Club.
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Format: Paperback
I like books like these. The author has proven experience over many years in a variety of areas. Cliff Michaels was not and is not a "sheeple." Most people are.

I've never been an entrepreneur, nor a "business man" per se, although I did run my own business for 6 years in a foreign country.

This book is a book that can help anyone but I particularly think it's useful for people in 2 situations:

1. young people who know they want to pursue their true goals and dreams and/or work for themselves by starting his/her own business and,

2. working and middle-class people who may have a good idea(s) and may want to actively pursue it/them.

As we now know, the "M.B.A." has come under scrutiny in recent years both statistically on how much it helps its graduates and what skills it imparts on those that spend the time, effort, and money on a Master's in Business Administration. 50% of CEOs who have an MBA say it did not help them; 50% of CEOs who do not have an MBA say they did not need it to carry out their jobs effectively.

The Master's in Business Administration *may* be useful if one attends the top 15% MBA business schools and wants to work for a corporation. If you're in the lower 85% of MBA schools - forget it, as it's a waste of time. The traditional Master's in Business Administration teaches the academically diligent and uncreative who to fit into the ever diminishing corporate culture of America today: conform, do what you're told, and "think outside the box" but only in limited corporate confines. And have fun trying to get a job if you're over 50 with the "coveted" MBA. The Master's in Business Administration is a dinosaur program designed to make sheep out of academically "book smart people" - and IT makes them worse.
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Format: Paperback
I highly recommend The 4 Essentials for students, professionals, + entrepreneurs. I reviewed this book with students, friends + professionals just before the Amazon release. It's amazing! The 4 Essentials not only merges incredible life and business lessons of the author, Cliff Michaels, but we get to know what worked for so many successful individuals past and present. I learned things about Ali, Lucy, Oprah, Gates, Jobs, Buffett, Mozart, Woods, Einstein, and countless others in a whole new way. Seems like everyone is in this book!

The unique way Cliff synthesizes success principles makes the book a game-changer for education and business worlds alike. The book shows a highly-connected system that tethers common threads to success and happiness, but it's so much more than a boring how-to business book or fluffy self-help journal. The best part for me was how Cliff literally dispels the myth of born-entrepreneur, speaking in conversation mode with hardcore steps, but entertaining us through great storytelling. Best of all, the blueprint works for anyone in art, sports, or business. It's not just for entrepreneurs. The whole concept is to think like an entrepreneur in all walks of life or business. In fact, the game-changer part is Cliff's challenge to teach entrepreneurial thinking within our education and corporate training structures. I really loved that approach to rocking the boat a little.

Few books have such impact. The 4 Essentials will definitely stand the test of time. Check it out!
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I'm a member of the USC Entrepreneur Club and launched my first business 5 years ago. Cliff has spoken at USC many times and everyone who attends can't get enough. Like Cliff, this book is fun, down-to-earth, and filled with world-class, street-wise lessons that students and professionals desparately need but rarely get in the finest schools or training programs. This isn't a fluffy, self-help book or boring business text. It's raw, with authentic experiences and feels like a conversation with a trusted mentor. Once in a while a book really captures your imagination. This may be the book of the year. Certainly my favorite so far.

P.S. I also dig Cliff's Giving-Back Mission. With each book sold, a free book goes to a student in need or young entrepreneur and a portion of proceeds to charities. For me, this puts Cliff and The 4 Essentials in a special class of social entrepreneurs who care enough to make a difference. Thanks Cliff!
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This is an easy read that is full of practical lessons.
Cliff's authenticity about his own story makes this real for me! This is not the work of an ivory tower intellectual but that of a real entrepreneur. I recommend this book to anyone thinking about starting a business, anyone who has a new business or even anyone who is a veteran. I have no doubt that anyone will find valuable lessons in The 4 Essentials of Entrepreneurial Thinking.
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