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The 4 Essentials of Entrepreneurial Thinking: What Successful People Didn't Learn in School
 
 
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The 4 Essentials of Entrepreneurial Thinking: What Successful People Didn't Learn in School [Paperback]

Cliff Michaels (Author)
4.7 out of 5 stars  See all reviews (18 customer reviews)

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Book Description

January 23, 2012
NY Times Bestseller

#1 on Amazon + B&N

Jan 23, 2012 - Debuted #1 Bestseller on Amazon!

Jan 23, 2012 - Debuted #1 Bestseller on Barnes & Noble!

Endorsed by 3 New York Times #1 Bestselling Authors, including Leaders in Education, Leadership, and Entrepreneurship!

''Cliff Michaels delivers a powerful path to profits, passion, and purpose.'' ~ Tony Hsieh, CEO Zappos / Author, Delivering Happiness (NY Times #1 Bestseller)

''Cliff's writing is full of creativity, inspiration, and practical lessons. I highly recommend this book.'' ~ Blake Mycoskie, Chief Shoe Giver, TOMS Shoes / Author, Start Something that Matters (NY Times #1 Bestseller)

In The 4 Essentials of Entrepreneurial Thinking, Cliff Michaels takes us on an inspirational journey while capturing the passion and wisdom of extraordinary people. On the cutting edge of life and business strategies for over 20 years, Cliff not only shares his triumphs and tribulations as an entrepreneur, he unleashes a fun system of timeless lessons anyone can follow. Drawing on classic mentors from da Vinci, Edison, and Mozart, to Jobs, Gates, Oprah, and Branson, Cliff suggests we all benefit from a real-world MBA - your Master's in Basic Abilities. With thought-provoking stories and whimsical quotes, Cliff has managed to write an original work with cross-over appeal from artist to athlete, educator to entrepreneur, and Main Street to Wall Street. This fast-paced book rocks the education and business world as it raises the bar for success principles!

''The 4 Essentials is a fun read. Like Cliff, it's full of passion with a blend of new ideas and timeless wisdom.'' -- Dave Logan Former Associate Dean, USC Marshall School of Business #1 NY Times Bestselling Co-author- Tribal Leadership

''Cliff's concept for a real-world MBA (Master in Basic Abilites) hits the nail on the head. He takes us on a life journey with pragmatic insights, offering a guide for anyone on their entrepreneurial path.'' --Sue Hesse, Director Foundation Partnerships, The Kauffman Foundation

''A visionary leader and pioneering entrepreneur, Cliff Michaels sets the bar for life and business training. The 4 Essentials is a winning formula.'' --Michael Caito Chairman, The Entrepreneur's Organization


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Editorial Reviews

Review

''A visionary leader and pioneering entrepreneur, Cliff Michaels sets the bar for life and business training. The 4 Essentials is a winning formula.'' --Michael Caito Chairman, The Entrepreneur's Organization

''The 4 Essentials is a fun read. Like Cliff, it's full of passion with a blend of new ideas and timeless wisdom.'' --Dave Logan Former Associate Dean, USC Marshall School of Business #1 NY Times Bestselling Co-author- Tribal Lead

Product Details

  • Paperback: 288 pages
  • Publisher: Greenleaf Book Group Press. (January 23, 2012)
  • Language: English
  • ISBN-10: 0615450555
  • ISBN-13: 978-0615450551
  • Product Dimensions: 8.9 x 5.9 x 0.9 inches
  • Shipping Weight: 14.9 ounces (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (18 customer reviews)
  • Amazon Best Sellers Rank: #194,125 in Books (See Top 100 in Books)

More About the Author

Cliff Michaels is a writer, speaker, and social entrepreneur. Along his journey, he's been a life coach, business strategist, angel investor, real estate broker, and high-tech CEO. Having trained thousands of clients in personal growth and entrepreneurship, Cliff's lessons are now available on www.CliffMichaels.com. His result-oriented courses and tools (Success Strategies on Demand), enable anyone to find their path to a real-world MBA -- a Master's in Basic Abilities.

Cutting his entrepreneurial teeth with street-wise mentors, Cliff bought his first home at 19 with no money in the bank. His unique experience as a college freshman inspired research to prove a simple theory -- that a substantial gap existed between classroom education, corporate training, and real-world Essentials for success and happiness. After dropping out of USC as a sophomore, Cliff spent the next 20 years building companies in real estate, technology, and consulting. His companies have closed over $500 million dollars in sales.

Today, Cliff's mission is to inspire, give back, and raise the bar for real-world education and social entrepreneurship. With every book or course sold, Cliff donates to students, education programs and global causes.

Cliff lives in Santa Monica, California where hobbies include yoga, tennis, hiking, travel and long catnaps. He's also a recovering real estate junkie.


Customer Reviews

Most Helpful Customer Reviews
14 of 15 people found the following review helpful
Format:Paperback
Reading this book was like a conversation with a trusted mentor. Cliff Michaels is as practical as he is entertaining. From Cliff's college days, real estate adventures, Diary of a Dotcom, and amazing stories on famous people, it's hard to put the book down once you start. I recommend The 4 Essentials to peers, professors, and professionals alike. The 4 Essentials should be required reading. ~ Nathan Doctor, President, USC Entrepreneur Club.
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6 of 6 people found the following review helpful
Format:Paperback
This is an easy read that is full of practical lessons.
Cliff's authenticity about his own story makes this real for me! This is not the work of an ivory tower intellectual but that of a real entrepreneur. I recommend this book to anyone thinking about starting a business, anyone who has a new business or even anyone who is a veteran. I have no doubt that anyone will find valuable lessons in The 4 Essentials of Entrepreneurial Thinking.
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4 of 4 people found the following review helpful
By David
Format:Paperback
I'm a member of the USC Entrepreneur Club and launched my first business 5 years ago. Cliff has spoken at USC many times and everyone who attends can't get enough. Like Cliff, this book is fun, down-to-earth, and filled with world-class, street-wise lessons that students and professionals desparately need but rarely get in the finest schools or training programs. This isn't a fluffy, self-help book or boring business text. It's raw, with authentic experiences and feels like a conversation with a trusted mentor. Once in a while a book really captures your imagination. This may be the book of the year. Certainly my favorite so far.

P.S. I also dig Cliff's Giving-Back Mission. With each book sold, a free book goes to a student in need or young entrepreneur and a portion of proceeds to charities. For me, this puts Cliff and The 4 Essentials in a special class of social entrepreneurs who care enough to make a difference. Thanks Cliff!
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Most Recent Customer Reviews
Disappointing book for insights on entrepreneurship
I did not like too much the way the book is presented. I liked very much the first part where the author explains his life experience; the second half where he exposes the... Read more
Published 1 month ago by AVEROUS Jirimie
motivational
Motivational in that Cliff kept on working to find what worked and what didn't and honed in on the skills that helped him succeed. Read more
Published 2 months ago by candace
Shallow and didn't meet its title's lofty name
I was extemely disappointed in the depth of the book and liberal and constant use of quotes to "fill" the book. I think the big take away "tip" was send thank-you notes. Read more
Published 3 months ago by Canoe Guy
BUY THIS BOOK!
I LOVED this book! Cliff Michaels has such an easy-going writing style that you feel like you're talking to a good friend. Read more
Published 3 months ago by Marcy
An Excellent Read
The 4 Essentials is one of the best books I've read in years. Where many busiiness writers preach, Cliff Michaels' style feels like a fun and intelligent conversation with a... Read more
Published 3 months ago by MW Writes Reviews
The Book I've been waiting for.
When I first heard of this book, the title truly spoke to me. I actually pre-ordered immediately and read the free chapters before it came out. Read more
Published 3 months ago by Justin Massion
Easy read, awesome material -- all around great book
I'm usually skeptical when it comes to business books since it's usually just successful people talking about how great they are. Read more
Published 3 months ago by Yannis Peyret
What they don't teach you...but should!
"A leading visionary for our time. Michaels has identified the specific strategies that anyone in business today must understand in order to succeed. Read more
Published 3 months ago by Gigi Michaels
You don't need to be an entrepreneur to read this one
Fun and full of real-world lessons that makes you think of all the possibilities out there. Cliff keeps you laughing as he leads you through the ebbs and flows of his... Read more
Published 3 months ago by Adrian Mason
An INCREDIBLE book that everyone can relate to!
This is definitely an amazing book that I would recommend to everyone. Whether you are an entrepreneur, a student, a professional... you will love this book. Read more
Published 3 months ago by F.Phung
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