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The Etiquette of Social Media: How to Connect and Respond to Others in the World of Social Media [Kindle Edition]

Leonard Kim
3.1 out of 5 stars  See all reviews (31 customer reviews)

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Book Description

Did you know that 30% of College Admissions Officers found something online about an applicant that negatively impacted their college application?

Or that more than two in five (43%) Hiring Managers found information online that caused them not to hire a candidate?

Is social media preventing you, or someone you know from achieving their dreams and desired opportunities? Quite frankly, it is hard to say, as usually when we are denied something, more frequently than not, we are never told why.

From the statistics above, we can see that social media is a huge determining factor in whether or not us, our children or our friends and family are accepted into the college of our dreams or into our dream jobs. In my professional life, I have always been told that an ounce of prevention is worth a pound of cure. In other words, it is better to be fully equipped and prepared for the opportunity as it arises, as opposed to wondering what we did wrong after we are passed up. Much like how a building must have their foundation built into the cornerstone that allows it to withstand the tests of time, we must have our foundation etched and chiseled out so we can be the best that we can be. This book, The Etiquette of Social Media, is the complete guide on the basic foundation that we all need to ensure that our online image is bulletproof from being judged by the decision makers of the world who may be able to have control of our destiny.

Social Media is paving the way of the future. It is a new trend that is becoming standardized as a part of our daily lives. This new standard includes media outlets ranging from Facebook to LinkedIn to Quora and Twitter, along with many others.

With how new social media is, there are no classes at our schools that cover the etiquette of social media. Whether you are in high school or a senior level executive, chances are you are oblivious to the guidelines of how to act on social media. In this day and age, that has been forgivable.


Because never before has there been a guide covering The Etiquette of Social Media, until now.

Inspired by best-selling author James Altucher, Leonard Kim decided to write his first book of many. Being a personality with high visibility and a Top Writer on Quora, an Online Knowledge Market, Leonard has seen it all.

From comments to messages to public attacks, Leonard has broken free from the viewpoint we all have of what is right in front of us. He has been able to expand outside of the myopic bubble of the Internet we have all come to see. He has expanded his view of our online society as a whole. In a single year, Leonard went from being a nobody to having over five million views on the internet. He went from being an introvert with less friends than he has fingers to cultivating friendships all across the world.

Through decades of experience, Leonard has acquired a unique skill set. With a background in branding, Leonard understands the importance of your online reputation. He has been able to identify the key points to ensure that you come across as an approachable and likable human being.

Are you looking to make new friends? Manage your online reputation? Or expand your business connections?

This book will provide you with the essential tools you need to get ahead.

The world is changing. Soon it will no longer be forgivable to be ignorant of your behavior on social media. People will start to judge you for each action you make. Read this guide to prepare yourself before that dreadfully awaited day finally arrives.

Editorial Reviews

About the Author

Leonard Kim is the author of The Etiquette of Social Media: How to Connect and Respond to Others in the World of Social Media. Leonard has been recognized as a Top Writer on Quora, an Online Knowledge Market. He also blogs at

Leonard Kim used to like making money. Now he likes helping people. Leonard has mentored individuals across many areas. His purpose in life is to help you achieve your goals. Leonard consults in strategy, branding, marketing and new business development. He provides life advice to people who are experiencing duress. His foundation lies in his ability to instill and reinforce racial and social equilibrium in an ever changing and progressive world.

He blogs at

Oh and he likes cookies, cake and ice cream. Puppies too.

Product Details

  • File Size: 600 KB
  • Print Length: 108 pages
  • Page Numbers Source ISBN: 1500918539
  • Simultaneous Device Usage: Unlimited
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B00N48VYJ6
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Lending: Enabled
  • Amazon Best Sellers Rank: #505,918 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
7 of 8 people found the following review helpful
1.0 out of 5 stars Completely banal October 22, 2014
By Lori
At first blush, this books looks to be an impressive length, and covering seemingly timely and interesting subject matter.

Then you realize this book is filled with content like this:
"As we have begun to move into the digital age, online friendships are becoming more common. We can meet people anywhere in the world, whether it be the United States, Europe, India or even Australia."

Really, Mr. Kim? Can we go online to meet people "even in Australia"? This is one example of many of the useless platitudes that abound in this book.

Even more hilarious is the bonus chapter, which states in the second and third paragraphs: "The media tells us to be ourselves. If you are an antisocial person who is like a programmer, that can be quite difficult to do." Mr. Kim includes this thinly veiled insult to programmers in a book where a central theme is to be always respectful to others always, and in the same chapter where he advises against making assumptions and being condescending.

On a slightly more positive note, Mr. Kim does seem well-intentioned in authoring this book, and it is a good topic. But the book itself really has no meaningful content.
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3 of 4 people found the following review helpful
2.0 out of 5 stars Not recommended November 10, 2014
Format:Kindle Edition
Author Leonard Kim writes a book about social media etiquette and hails himself an expert on the subject. Yet this is an irony as he does things that are opposite of the proper etiquette to be used online:

*When one of his peers gave a less than favorable critique of his writing, this author copied and pasted her e-mail correspondences with him online for everyone to see, and called her out for doing so. Why not simply discuss the matter with that individual? Why do something drastic such as what he did? That's not proper social media etiquette.

*The author refers to less than favorable reviews as "graffiti" and incorrectly calls minor disagreements online as "online attacks" and "online harassment." Those things are evident in chapter 15 in particular as well as some of his musings on his blogs. Essentially, if you do not agree with the author and you voice your opinion politely to him about it, he will refer to it as an online attack/harassment. If you are a friend and you do not rate five stars, you are a back stabber, according to the author.

Furthermore, his bio is written in a way that he misrepresents himself. This book is not recommended.
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11 of 16 people found the following review helpful
4.0 out of 5 stars Solid guide for those who need it. September 25, 2014
Format:Kindle Edition
I have to say that I was pretty surprised by the plethora of undesirable reviews on this book. I can't agree that this guide is any product of bad writing, uninteresting content, and/or irrelevance. I would think that one wouldn't want to purchase a book called The Etiquette of Social Media unless they were genuinely interested in what this author had to say on the subject, but based on some of the negativity and borderline cruelty making its way into the reviews, I'm inclined to think that the very trolls this book warns against are the ones reviewing it. That being said, I never would have picked up this book if I wasn't asked to review it because I have my own unique Social Media strategy and thus far it has worked for me, but for those who don't, I think in some ways it offers up useful information.

Based on his wild popularity on Quora, leading up to his top-20 ranking on the platform, it's no secret that Kim knows what he's doing online. While I wouldn't call this The Best Book Written on Social Media Ever, it is valuable for those who go blind onto Facebook or more importantly, Twitter, shooting out into the world whatever happens to be on their mind in one particular moment. Basically everyone I know on the Internet boasts the importance of positivity in Social Media - Facebook even screwed with feeds as a study - and this book agrees. Just because I don't agree with the ideals that this book offers because, as I mentioned, I have my own strategy that no one else really seems to go with (except some authors), I think it has the potential to be valuable to those who, frankly, don't know what they're doing. I remember what it felt to go on Twitter the first time, and the entire thing made me miss MySpace.
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2 of 3 people found the following review helpful
2.0 out of 5 stars Unfortunately lacking January 3, 2015
By Alex
Format:Kindle Edition|Verified Purchase
I received this book for free after Leonard Kim (the author) posted a link to the free ebook in an answer on Quora. Unfortunately, I have to give this book a negative review for several reasons. But first I will go into why I am giving this a 2 star review instead of a 1 star review. The one thing I did find somewhat useful in this book was the section on reaching out to mentors. I have been trying to find a mentor myself, and Kim's personal story on finding his mentor was at least partially helpful. Then again, I admit I have not done extensive research on mentor-finding so I cannot say if the technique he presents is a good approach. On a side note, I really love the cover. Whoever did the cover art nailed it. However, this does not impact my rating of the book.

Now, on to what I did not like about this book: 1) For me, meaningful content was almost non-existent beyond what I mentioned above. Everything was the author's opinion with little to no citations or research to back up his claims. Further, there was a lot of repetition, and I did not find the advice to be novel or revelatory in anyway. Most was what the average social media user (or really any person with good manners and some self-respect) would find to be common sense. 2) I personally found the author to be hypocritical in his own social media etiquette when he provided screenshots of negative critiques and comments he has received along with the person's name attached and pointed out in the text. It put a very bad taste in my mouth as it seemed downright juvenile. It honestly made me wonder if my review of this book would ever show up in a future publication with my named blatantly called out because I said something negative. 3) The writing does not feel professional or refined.
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Most Recent Customer Reviews
5.0 out of 5 stars Terrific
This is a terrific book by an impressive self-taught social media maven.

If you are trying to improve your social media presence or if you want handy tips on how to... Read more
Published 1 month ago by CONSUMER REPORTER
3.0 out of 5 stars I personally found that I can't relate to many of ...
I personally found that I can't relate to many of the situations the author talks about, and also disagree with his views on several topics.
Published 3 months ago by Vanessa Fou
4.0 out of 5 stars I would strongly recommend this to all use the social media sites
I found Leonards to not only informative but also extremely educational. I learned more how to use and not to use the Social media. Read more
Published 3 months ago by Steven Ritenour
5.0 out of 5 stars A great book deserves a great review!
I met Leonard Kim on Quora ,just by reading his responses to people on questions asked and literally fell in love with his writing style and approach to life. Read more
Published 4 months ago by Oren Alalouf
2.0 out of 5 stars Miscategorized
This book is satirical and funny. But not exactly a self-help book so it's miscategorized. Perhaps it's meant more to be satirical and not self-help. Read more
Published 4 months ago by J. Cortez
1.0 out of 5 stars Waste of time.
I'm sorry to say that this book is a colossal waste of time. Basically this book says to be nice and treat others with respect in order to build successful relationships in the... Read more
Published 4 months ago by Boleex
3.0 out of 5 stars Just ok
I've read Leonard Kim's posts on Quora over the past year or so. I was moved by his honest stories about his life. Read more
Published 4 months ago by Caroline Luu
2.0 out of 5 stars Give me a break !!
When I wasn't finished with this yet, I wanted to post a review saying it seems as if the book could be condensed to a one page blog posting. Read more
Published 5 months ago by Jemmy LI
2.0 out of 5 stars It is a bit sketchy
This book is a bit sketchy and so is the author, in my opinion. I was slightly interested in this book and so I did some research online about the author. Read more
Published 5 months ago by Inday V
2.0 out of 5 stars Inconsistencies
I read through several chapters of "The Etiquette of Social Media" and tried to be as objective as I could, but unfortunately my honest review is that the book is mediocre... Read more
Published 5 months ago by Rachel Horon
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More About the Author

Leonard Kim is a man faced all kinds of adversity, yet he still moves forward. A business professional turned writer, he has shared his life experience to help improve the lives of others. By once having everything one could ever desire to losing it all, he has acquired extensive knowledge about essential life skills and effective communication.

Through his musings, he has been named a Top Writer on Quora, an Alexa ranked top 300 global website with a focus on sharing knowledge and advice. He has been featured in publications such as Inc. Magazine, BBC, the Los Angeles Times, The Huffington Post, LifeHack, Ask Altucher and more.

Leonard Kim consults in Branding, Marketing, Strategy and New Business Development. His expertise is within Personal Brand Development, Startup Brand Development, Corporate Rebranding, Content Marketing, Writing, Interviews, Speaking Engagements and Coauthoring Books. He provides life advice to people who are experiencing duress.

Leonard's foundation lies in his ability to instill and reinforce racial and social equilibrium in an ever changing and progressive world.

He also blogs at

Oh and he likes cookies, cake and ice cream. Puppies too.


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