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The Everything Guide to Mobile Apps: A Practical Guide to Affordable Mobile App Development for Your Business Paperback


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The Everything Guide to Mobile Apps: A Practical Guide to Affordable Mobile App Development for Your Business + Professional Mobile Application Development
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Product Details

  • Series: Everything®
  • Paperback: 304 pages
  • Publisher: Adams Media (March 18, 2013)
  • Language: English
  • ISBN-10: 1440555338
  • ISBN-13: 978-1440555336
  • Product Dimensions: 9.1 x 8 x 0.9 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #1,150,775 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Peggy Anne Salz is the chief analyst and founder of MobileGroove, which produces and promotes custom research, strategic thought leadership, and knowledge resources for the global mobile industry. Her writing has appeared in magazines and online destinations such as The International Herald Tribune, The Wall Street Journal, Mobile Entertainment, Mobile Media, and New Media Age. Peggy is also the author of the Netsize Guide, an annual mobile industry almanac.



Jennifer Moranz is a marketing executive with more than seven years of experience in the mobile apps industry. Jennifer worked across various aspects of the mobile landscape. She currently leads marketing for Crittercism.


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Most Helpful Customer Reviews

Format: Paperback Verified Purchase
The book contains up to date and relevant market data as well as easy to understand technical explainations that can be understood by non engineers.
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1 of 1 people found the following review helpful By suziepr on May 3, 2013
Format: Paperback Verified Purchase
Great book, practice ideas, easy to read. I'd recommend it to anyone who is considering developing or marketing mobile apps.
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Format: Paperback Verified Purchase
For beginners this book serves with a great high level review. However as marketing professional I expected deeper tech insight and more practical guide and best practices in terms of mobile marketing(how to increase downloads of the app).
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