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The Everything Guide to Mobile Apps: A Practical Guide to Affordable Mobile App Development for Your Business Paperback – March 18, 2013


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Editorial Reviews

About the Author

Peggy Anne Salz is the chief analyst and founder of MobileGroove, which produces and promotes custom research, strategic thought leadership, and knowledge resources for the global mobile industry. Her writing has appeared in magazines and online destinations such as The International Herald Tribune, The Wall Street Journal, Mobile Entertainment, Mobile Media, and New Media Age. Peggy is also the author of the Netsize Guide, an annual mobile industry almanac.



Jennifer Moranz is a marketing executive with more than seven years of experience in the mobile apps industry. Jennifer worked across various aspects of the mobile landscape. She currently leads marketing for Crittercism.

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Product Details

  • Series: Everything®
  • Paperback: 304 pages
  • Publisher: Adams Media (March 18, 2013)
  • Language: English
  • ISBN-10: 1440555338
  • ISBN-13: 978-1440555336
  • Product Dimensions: 8 x 0.8 x 9.2 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #755,572 in Books (See Top 100 in Books)

More About the Author

Lead Analyst, MobileGroove; Mobile Analyst, Gigaom Research; Author

I produce and promote custom research, strategic thought leadership and knowledge resources for the global mobile industry. As a Gigaom Research mobile analyst, a top 30 Mobile Marketing influencer and a nine-time author based in Europe, I enjoy the opportunity to connect directly and deeply with people, brands and innovators who are setting the benchmark for creativity, effectiveness and engagement across the multiple screens and devices that define our daily lives and unite our digital and physical worlds. My work, which spans well over a decade, includes dozens of reports and white papers, as well as +300 articles covering mobile marketing, mobile loyalty and mobile trends. My latest book, Apponomics: The Insider's Guide To A Billion Dollar Business, written in partnership with my client InMobi, describes the new App Economy and provides actionable insights into how companies can market and monetize their apps with success.

Customer Reviews

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Most Helpful Customer Reviews

Format: Paperback Verified Purchase
The book contains up to date and relevant market data as well as easy to understand technical explainations that can be understood by non engineers.
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3 of 3 people found the following review helpful By suziepr on May 3, 2013
Format: Paperback Verified Purchase
Great book, practice ideas, easy to read. I'd recommend it to anyone who is considering developing or marketing mobile apps.
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1 of 1 people found the following review helpful By Szilvia Kepesi on September 8, 2013
Format: Paperback Verified Purchase
For beginners this book serves with a great high level review. However as marketing professional I expected deeper tech insight and more practical guide and best practices in terms of mobile marketing(how to increase downloads of the app).
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