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The Expanding Vista: American Television in the Kennedy Years Paperback – January 13, 1994

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Editorial Reviews


"An exceptional piece of scholarship that adds significantly to the literature of the field . . . gracefully presented in a highly readable form. This book is a model for other broadcast historians who have yet to treat many important developments in the history of a medium that has greatly defined the modern era."—Everette E. Dennis, Executive Director, The Freedom Forum Media Studies Center, Columbia University

"Mary Ann Watson has woven thousands of up-to-now loose strands together in this energetically researched, almost encyclopedic account of how JFK seized on television. It is also the story of how the social, political, and technological dynamics of Kennedy’s era interacted with TV to transform a large part of American life."—Ray Scherer, NBC White House Correspondent, 1951–69

"Mary Ann Watson zeroes in with pinpoint prose on a fruitful period in American television and makes us see its importance."—Erik Barnouw, author of Tube of Plenty

"Readable and informed . . . an important contribution to the story of the way the new medium has transformed our lives."—Arthur Schlesinger, Jr.

"This insightful book . . . is filled with unknown detail, anecdotes, and documentation. The author knows television and history, and that is an unbeatable combination."—Newton N. Minow, FCC Chairman, 1961–63

About the Author

Mary Ann Watson is Associate Professor of Telecommunications and Film, Eastern Michigan University. The Expanding Vista received the Frank Luther Mott Kappa Tau Alpha Award from the National Journalism Scholarship Society as one of the best books of 1990.


Product Details

  • Paperback: 304 pages
  • Publisher: Duke University Press Books (January 13, 1994)
  • Language: English
  • ISBN-10: 0822314436
  • ISBN-13: 978-0822314431
  • Product Dimensions: 0.8 x 6.2 x 9.2 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #2,355,582 in Books (See Top 100 in Books)

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Format: Paperback
Televisions rocky development is captured in this wonderful book. It covers the start of TV and the types of shows that were on. It comes in just after the game show scandals and focuses on the more violent programs that Newt Minow the head of the FCC tried to regulate. IT looks at children programming development and the idea of news. You get a sense of the presidential debates and how they brought TV in as a popular medium but the touching tribute comes at the end. When Kennedy is killed the major networks stop programming and realize their responsibilities to the country. This book is wonderfully written and is a great addition to any post world war 2 historiography.
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