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But, according to Joseph Pine and James Gilmore, the bar of economic offerings is being raised again. In The Experience Economy, the authors argue that the service economy is about to be superseded with something that critics will find even more ephemeral (and controversial) than services ever were: experiences. In part because of technology and the increasing expectations of consumers, services today are starting to look like commodities. The authors write that "Those businesses that relegate themselves to the diminishing world of goods and services will be rendered irrelevant. To avoid this fate, you must learn to stage a rich, compelling experience."
Many will find the idea of staging experiences as a requirement for business survival far-fetched. However, the authors make a compelling case, and consider successful companies that are already packaging their offerings as experiences, from Disney to AOL. Far-reaching and thought-provoking, The Experience Economy is for marketing professionals and anyone looking to gain a fresh perspective on what business landscape might look like in the years to come. Recommended. --Harry C. Edwards
The patron saint here is Walt Disney: Coffee shops should focus on the coffee experience, the authors suggest, while restaurants need to realize that the music and the ambiance eatertainment, as the authors label it are as important as the food.
The book is well written and I liked its fanatical conviction. The authors cheerfully acknowledge that even the most sacred experiences can be turned into a fast buck for faster companies. (They point out that many Americans now seek advice not from their priests and religious leaders, but from paid "spiritual coaches.") I'd love to think this is an elaborate spoof on the absurdity of late-state capitalism, but I'm afraid Pine and Gilmore are absolutely serious when they conclude that "The Consumer Is the Product." God help us all.
Michael Parsons -- From The Industry Standard
These smart HBR guys crafted a hard-to-find, dense, and not-so-easy-to-wade-through but definitive analysis of the sea-change that occurred in the business world fifteen years... Read morePublished 25 days ago by Marian Deegan
This is a really good book. Features companies that we all know and love. Easy to read and great information for professionals in the marketing field.Published 22 months ago by Nora De Los Rios
book is good condition, but it look like old, maybe it is because the book is an old edition onePublished on January 16, 2013 by journey
If you're looking for a lesson on the difference between commodities, goods, services and experiences, then this book will provide it. Read morePublished on September 16, 2012 by Tom Erik Støwer
In the Agrarian Economy, people sell commodities; in the Industrial Economy people sell goods; in the Service Economy people sell services; and now, in the Experience Economy,... Read morePublished on January 27, 2011 by John Gibbs
I had the pleasure of discussing Experience Economy with Gilmore in a small class setting. What was apparent is that he loves this stuff. Read morePublished on September 25, 2010 by David Kim
I have ordered the book on Feb. Now it is April and the book has showed up yet.Published on March 29, 2010 by Chen Ynaer