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"He will make you think and change how you act and for a marketing book that is the ultimate praise." --DTC Perspectives
"The Experience Effect takes marketers through every step of constructing an experience that expresses a clear, meaningful brand impression and then reinforces it with each customer interaction....Based on real marketplace examples and results, The Experience Effect leads the way to securing customer loyalty, touchpoint by touchpoint, interaction by interaction, person by person." --Retail Observer
The decision to pay money for a product or service is often based on more than just the product or service itself. Consumers care deeply about the overall experience of the buying process: They respond to the marketing message, the advertising, the sales approach, the website, the interaction with company personnel, and more.
When all these elements come together to form a seamless experience, the customer is left with a feeling of satisfaction that ultimately builds loyalty. Jim Joseph calls this ideal combination the “experience effect,” and in this book he shows how any business can create one for its brand. Filled with practical advice and real-life examples, The Experience Effect shows readers how to:
Understand their brand’s target audience • Conduct more effective market research • Connect with customers on an emotional level • Establish appropriate and engaging customer touchpoints • Link digital and nondigital media • Perform a gap analysis of their brand’s marketing • And more
Whatever the business, whatever the size, The Experience Effect will help companies create a simple yet powerful brand experience that resonates purpose fully, consistently, and continuously with customers.
This book provides an introduction for brand managers and marketers looking to create a compelling brand strategy with emotional appeal. Read morePublished 20 months ago by Michael Ruckman
>>>..."The Experience Effect : ...Experiences" is a MustRead, Learn & Use Guide about what your Customers are buying if and when they do buy from YOU!!!... Read morePublished on September 25, 2012 by Michael GreenGold
Great book. The author puts many marketing tools and concepts into simple and understandable language. Read morePublished on July 1, 2011 by Oscar
The Experience Effect was incredibly insightful and knowledgeable book I found easy to follow and institute into my everyday life. Read morePublished on March 3, 2011 by Henry
The Experience Effect is a perfect book for all marketers. It helps you to know that turning your product into a brand is key for success. Read morePublished on February 17, 2011 by NC
Insightful, witty and extraordinarily helpful - I wish every marketing book was as solid as The Experience Effect. Read morePublished on December 7, 2010 by Edward Catto
In 2010 and beyond, the rules for business and the market place continue to change at a staggering pace. New products, companies and businesses are created seemingly overnight. Read morePublished on November 18, 2010 by Celeste Kolanko
The author accomplishes quite a bit in this slim volume, and as previous reviews have highlighted, he does so without jargon. Read morePublished on September 30, 2010 by deborah carroll
Anyone involved in creating and supporting a customer experience should read this book. While it focuses on building a customer experience from a marketing perspective it also... Read morePublished on September 23, 2010 by Cathy Marino - Customer Service Professional