The decision to pay money for a product or service is often based on more than just the product or service itself. Consumers care deeply about the overall experience of the buying process: They respond to the marketing message, the advertising, the sales approach, the website, the interaction with company personnel, and more. When all these elements come together to form a seamless experience, the customer is left with a feeling of satisfaction that ultimately builds loyalty. Jim Joseph calls this ideal combination the 'experience effect', and in this book he shows how any business can create one for its brand. Filled with practical advice and real-life examples. Whatever the business, whatever the size, "The Experience Effect" will help companies create a simple yet powerful brand experience that resonates purpose fully, consistently, and continuously with customers.
JIM JOSEPH
Author of "The Experience Effect" series
President, North America at Cohn & Wolfe
Professor at NYU
Jim Joseph is an award winning marketing professional who has specialized in building consumer brands and agency businesses his entire career. Jim serves as the President of Cohn & Wolfe North America, the agency's largest region. With over 25 years of integrated marketing, public relations and branding experience, Jim provides strategic oversight, client service and drives new business across all offices in the U.S., Mexico and Canada. He has created seamless brand experiences for clients such as Kellogg's, Kraft, Ikea, Cadillac, Tylenol, Johnson & Johnson, Clean & Clear, American Express and WalMart.
Known for his expertise in brand and integrated marketing, Jim's first book - "The Experience Effect" - delivered a critically acclaimed, straightforward volume of marketing advice that showed big business how to build the ultimate brand experience. Now, in his second book, he takes that big brand theory and applies it to the backbone of the American economy, small business, in "The Experience Effect for Small Business."
Prior to joining Cohn & Wolfe, Jim served as President and Partner of Lippe Taylor, where he led the agency in marketing to women for clients like Nestle and David's Bridal. Jim re-engineered Publicis' Saatchi & Saatchi Wellness, where he led the transformation of the agency from a traditional pharmaceutical advertising model to an award-winning, full-spectrum health and wellness marketing agency. Jim also established and grew his own marketing services agency (CPPartners), which sold to Publicis in 2002.
Jim's numerous industry award include "Agency of the Year" from DTC Perspectives on Excellence, "Most Creative Agency" from The Manny Awards, a Grand CLIO Award for advertising, an Honorable Mention for Best Blog from PRNews, and an Axiom Silver Award for Best Marketing Book.
Jim is a daily blogger about marketing and teaches two intensive marketing classes at New York University, the first now in its fourth semester. He is a graduate of Cornell University and also received an MBA from Columbia University. In his spare time, when not working with his team, blogging or spending time with his family, you can find Jim running along the Hudson River with Lady Gaga in ear!
JimJoseph.com
@JimJosephExp.com
