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The Experience Effect For Small Business: Big Brand Results with Small Business Resources Hardcover – January 3, 2012
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More About the Author
As President of Cohn & Wolfe, Jim brings over twenty-five years of consumer marketing leadership, bold management prowess, and a fine head of hair to the agency. If running this gig wasn't big enough, he's also a best-selling author, blogger, professor at New York University, and regular contributor to Entrepreneur and Huffington Post. To top it off, he's on the Board of Directors for the number one branding school in the country, The Brandcenter at VCU, and well as The Council of PR Firms and DTC Perspectives.
When you want to get something done, give it to someone who's busy!
Fulfilling a lifelong dream, Jim published his first marketing book in 2010 called The Experience Effect, which showed how building a powerful brand experience creates shareable consumer loyalty. As Jim says, "without a great brand experience, you're just another product." The book garnered much critical acclaim, winning a Silver Medal for Best Marketing Book from Axiom. We'd bet his mother has a copy bolted to the refrigerator.
Sequels take a look at applying that big brand theory to small business with The Experience Effect for Small Business and personal branding with The Personal Experience Effect.
And while all of this has built out his impressive resume, none of it is as important as the daily badge he wears with the most pride - Dad.
Jim Joseph is the proud father of two adult children. He has spent the last twenty-plus years raising them, looking after their physical and emotional well-being, and building their confidence to navigate their own lives ... balancing his career and family life all along the way.
It's his newest book on fatherhood that represent what's most important to him: being an "Out and About Dad." In this book, Jim tells an unconventional tale of a rewarding journey through life. It is a raw and honest portrayal of life as a father...the only sugar coating is from the gingerbread houses that his kids made one Christmas holiday.