The Experience Effect For Small Business and over one million other books are available for Amazon Kindle. Learn more
Qty:1
  • List Price: $29.95
  • Save: $10.00 (33%)
FREE Shipping on orders over $35.
Only 2 left in stock (more on the way).
Ships from and sold by Amazon.com.
Gift-wrap available.
The Experience Effect For... has been added to your Cart
+ $3.99 shipping
Used: Good | Details
Sold by Seattlegoodwill
Condition: Used: Good
Comment: Corner(s) dinged. May have some shelf wear. This item is only available for purchase online and is not available in the Goodwill store. This item is being offered by Goodwill, a non-profit organization. All funds raised are used to support the Goodwill which provides quality, effective employment training and basic education to individuals experiencing significant barriers to economic opportunity. Because Jobs Change Lives. Proceeds from the sale of these goods and financial donations from the community make it possible for us to operate our free job training programs. Your donations and purchases help support these important programs and make the community a better place for all of us.
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

The Experience Effect For Small Business: Big Brand Results with Small Business Resources Hardcover – January 3, 2012


See all 2 formats and editions Hide other formats and editions
Amazon Price New from Used from
Kindle
"Please retry"
Hardcover
"Please retry"
$19.95
$4.25 $2.90
Best%20Books%20of%202014


Frequently Bought Together

The Experience Effect For Small Business: Big Brand Results with Small Business Resources + The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience
Price for both: $36.15

Buy the selected items together

Customers Who Bought This Item Also Bought

If you buy a new print edition of this book (or purchased one in the past), you can buy the Kindle edition for only $2.99 (Save 70%). Print edition purchase must be sold by Amazon. Learn more.


Best Books of the Year
Best Books of 2014
Looking for something great to read? Browse our editors' picks for 2014's Best Books of the Year in fiction, nonfiction, mysteries, children's books, and much more.

Product Details


More About the Author

Entrepreneur of the Year, Agency of the Year, Most Creative Agency, Thought Leadership Certificate of Excellence, Social Media Icon - these are not accolades that Jim Joseph takes lightly or too seriously either. They inspire him everyday to continue to excel and to learn.

Jim Joseph is the kind of guy that actually watches the television commercials rather than skipping through them. He scans the magazine ads before ever reading the columns, hard copy and online. Don't be surprised to find him in his office, legs propped up, flipping through Twitter on his iPad.

As the President of Cohn & Wolfe North America, Jim brings over twenty-five years of consumer marketing leadership, bold management prowess, and a fine head of hair to the agency. If running this gig wasn't big enough, he's also a three-time author, blogger, professor at New York University, and regular contributor to Entrepreneur. To top it off, he's on the Board of Directors for the number one branding school in the country, The Brand Center at VCU, and well as The Council of PR Firms and DTC Perspectives.

When you want to get something done, give it to someone who's busy!

Jim's brand pedigree is a portfolio in the who's who of marketing including Tylenol, Johnson & Johnson, IKEA, Cadillac, Ambien, Nokia, Walmart, and Kellogg's. His entrepreneurial streak motivated him to start his own agency, after years of client side marketing at Johnson & Johnson and Arm & Hammer. He later sold that agency to The Publicis Groupe where he managed agencies covering brand strategy, consumer promotion, shopper marketing, digital, CRM, and advertising.

With the strength of a power-lifting honey badger and the intelligence of, well, an NYU professor, Jim's boldest move was transforming what was a struggling pharmaceutical advertising agency into an integrated marketing powerhouse, Saatchi & Saatchi Wellness. By moving from "sickness" to "wellness", and from silo'd to holistic, Jim engineered a makeover that included new capabilities in CRM, promotion, and digital, as well as a new mix of clients beyond pharma into diverse areas of wellness.

Fulfilling a lifelong dream, Jim published his first marketing book in 2010 called The Experience Effect, which showed how building a powerful brand experience creates shareable consumer loyalty. As Jim says, "without a great brand experience, you're just another product." The book garnered much critical acclaim, winning a Silver Medal for Best Marketing Book from Axiom. We'd bet his mother has a copy bolted to the refrigerator.

Sequels take a look at applying that big brand theory to small business with The Experience Effect for Small Business and now personal branding with The Personal Experience Effect. His daily blog and continuing contributions to Entrepreneur remind us that, "marketing is a spectator sport," as he touches on big brand experiences as well as advice for anyone in marketing, even if you are just marketing yourself!

Following Jim is like following the best that the marketing industry has to offer, because that's who he watches and reports on every day.

JimJoseph.com
@JimJosephExp.com

Customer Reviews

There are no customer reviews yet.
5 star
4 star
3 star
2 star
1 star
Share your thoughts with other customers

What Other Items Do Customers Buy After Viewing This Item?