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The Expert's Edge: Become the Go-To Authority People Turn to Every Time 1st Edition

49 customer reviews
ISBN-13: 978-0071495677
ISBN-10: 0071495673
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Editorial Reviews

From the Back Cover

YOU'VE GOT THE DREAM, THE DRIVE, AND THE DESIRE. NOW PUSH YOUR BUSINESS TO THE NEXT LEVEL-WITH THE EXPERT'S EDGE…

Become one of the most respected authorities in your field.

Make high-profile appearances on television and radio.

Attract invitations to speak at major seminars and conferences.

Reach more of your target audience publishing articles and books.

Achieve greater business success than you ever imagined.

It's all possible-and easier than you think-with The Expert's Edge. This step-by-step guide from renowned management consultant Ken Lizotte CMC reveals the tried-and-true techniques that can take entrepreneurs and companies straight to the top. You'll discover how legendary thoughtleaders like Harvey MacKay, Martha Stewart, Stephen Covey, and Suze Orman have built their professional empires from the ground up, transforming themselves into business celebrities via publishing, public speaking, media attention, and other thoughtleader vehicles-and how you can, too.

Unlike any strategy you've encountered before, The Expert's Edge will push you above and beyond your toughest competitors . . . and keep you there.

About the Author

Ken Lizotte is the Chief Imaginative Officer (CIO) of emerson consulting group, inc., in Concord, Massachusetts. A Certified Management Consultant, he speaks regularly to companies and professional associations on the subjects of thoughtleading, publishing, creativity, and business success. The author of four previous books and hundreds of articles, he has led success seminars at Harvard University. Visit his Web site at thoughtleading.com.

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Product Details

  • Hardcover: 266 pages
  • Publisher: McGraw-Hill Education; 1 edition (December 26, 2007)
  • Language: English
  • ISBN-10: 0071495673
  • ISBN-13: 978-0071495677
  • Product Dimensions: 6.3 x 0.9 x 9.1 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (49 customer reviews)
  • Amazon Best Sellers Rank: #208,177 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

5 of 6 people found the following review helpful By Corinne H. Smith VINE VOICE on February 10, 2008
Format: Hardcover
Are you a thoughtleader? Are you the kind of person who is forever searching for ways to improve your office environment or your practices to better serve customers? Even if you have found some success with your own techniques for generating new accounts, you may not have considered going beyond the basics of marketing or public relations. How can we best promote ourselves -- or our businesses -- and let the world know that we are on to something different and exciting?

Consultant Ken Lizotte shares here his five pillars of thoughtleading: publishing books and articles; speaking to groups; conducting original research; using the Internet to its fullest potential; and doing the same with the traditional media. Though his strategy is targeted toward business people at various administrative levels, his advice is appropriate for anyone who wants to get his/her fresh ideas "out there." Being a published author himself, Lizotte is especially candid about the publication process and what newbies to that game can expect. He describes the differences between self-publishing and the standard commercial route in a fashion neutral enough to allow readers to decide for themselves which method is best for them. The book is valuable enough for this explanation alone.

But even if you don't think you're quite ready for publishing or researching, you are apt to uncover useful tips about reaching your customer base. What about something as simple but crucial as managing your customer e-mail lists? Send "e-blasts" on a regular but non-spamming basis to maintain contact with the people who are most likely to use your services. Or maybe you'd rather produce a longer, online newsletter.
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2 of 2 people found the following review helpful By M. Sutherland on July 14, 2009
Format: Hardcover
The Expert's Edge: Become the Go-To Authority People Turn to Every Time is THE solution you have been looking for in your business life. It will show you exactly how to break through from your ordinary level of business to an elite level of expertise. The best part about it is that NO you will not have to go back to school to learn it and NO you will not have to spend a lot of time and money investing in new business procedures. Lizotte and his The Expert's Edge: Become the Go-To Authority People Turn to Every Time show you how to harness the tools you already have and establish yourself as the expert and thoughtleader you already are.

As well as informative, I found this book to be incredibly well-written and well-structured. Most business books are boring and I find myself having to create an outline of it for myself before I can even start to decipher what the author is trying to prove. Ken's book reads as an enlightened outline; it is organized and the flow of the book is thoughtful.

The book is inspirational. I was hardly finished with it before the wheels started turning in my head on how I could apply Lizotte's advise to my endeavors. This is a MUST READ for any professional.
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4 of 5 people found the following review helpful By Frank Hone on March 21, 2008
Format: Hardcover
In an era where the proliferation of media outlets has created legions of "15 minutes of fame" authorities on a wide range of topics, Ken Lizotte's The Expert's Edge is a welcome tonic. The blogosphere is a fantastic forum for establishing a web presence and communicating to a like-minded audience, but many bloggers haven't taken the time or made the effort to strategically think through their platform and extend it to other media.

The Expert's Edge provides a practical and methodical approach to achieving "thoughtleader" status. Thoughtleaders are those experts that are looked to for their experience, insight, inspiration and knowledge. They are at the leading edge of their field. But they need to work at their communication skills and outreach plans to be able to achieve and maintain their standing.

"The Five Pillars of Thoughtleading" gives the reader a smart and logical way to think through and act on their ambitions. The practical examples about how to do it and, in particular, how Ken did it, give an easy-to-follow narrative that leaves the impression that "I can do it too."

I'd recommend The Expert's Edge to any current or aspiring thoughtleader who wants more visibility, prestige and reputation for their expertise. (Disclaimer: Ken served as my publishing agent and represented my book, Why Healthcare Matters to HRD Press)
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2 of 2 people found the following review helpful By Tijana Salaj on July 16, 2009
Format: Hardcover
I consider "The Expert's Edge" as some kind of guide book. Why? Becuase it is very informative, simply written, supported by many examples, and it is useful for everyone whether you're an amateur or a professional. Reading it, you will ask yourself a lot of questions which proves that the book is communicating with its audience and I find that very important. Just as a travel guide, it explores possibilities, new and interesting things and it gives you a different insight in publishing industry, thoughtleading and presenting or selling yourself as a valuable product.
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6 of 8 people found the following review helpful By Doug Laney on September 11, 2011
Format: Hardcover Verified Purchase
There are some nuggets in here, but much of it is long-winded and fairly obvious to anyone who's given more than 5 minutes of thought to upping his/her brand. The stronger chapters are on leveraging the media and publishing, but there's almost zilch on leveraging social media. It's an easy read with lots of examples, however many of them seem unrelated or go off-topic altogether. I suppose like many business books, but more-so, this one could have been boiled down to 10-20 slides. And is it just me or is it hard to take seriously anyone who calls himself a "Chief Imaginative Officer?" I'm also really tired of people holding up Tom Peters as a shining example, since he publicly admitted to fabricating data for his Search for Excellence book and 'fessed to having "no idea what I was doing."
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