From the Back Cover
YOU'VE GOT THE DREAM, THE DRIVE, AND THE DESIRE. NOW PUSH YOUR BUSINESS TO THE NEXT LEVEL-WITH THE EXPERT'S EDGE…
Become one of the most respected authorities in your field.
Make high-profile appearances on television and radio.
Attract invitations to speak at major seminars and conferences.
Reach more of your target audience publishing articles and books.
Achieve greater business success than you ever imagined.
It's all possible-and easier than you think-with The Expert's Edge. This step-by-step guide from renowned management consultant Ken Lizotte CMC reveals the tried-and-true techniques that can take entrepreneurs and companies straight to the top. You'll discover how legendary thoughtleaders like Harvey MacKay, Martha Stewart, Stephen Covey, and Suze Orman have built their professional empires from the ground up, transforming themselves into business celebrities via publishing, public speaking, media attention, and other thoughtleader vehicles-and how you can, too.
Unlike any strategy you've encountered before, The Expert's Edge will push you above and beyond your toughest competitors . . . and keep you there.
About the Author
Ken Lizotte is the Chief Imaginative Officer (CIO) of emerson consulting group, inc., in Concord, Massachusetts. A Certified Management Consultant, he speaks regularly to companies and professional associations on the subjects of thoughtleading, publishing, creativity, and business success. The author of four previous books and hundreds of articles, he has led success seminars at Harvard University. Visit his Web site at thoughtleading.com.