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The Expert's Edge: Become the Go-To Authority People Turn to Every Time
 
 
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The Expert's Edge: Become the Go-To Authority People Turn to Every Time [Hardcover]

Ken Lizotte (Author)
4.9 out of 5 stars  See all reviews (45 customer reviews) |
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Book Description

Publication Date: December 26, 2007 | ISBN-10: 0071495673 | ISBN-13: 978-0071495677 | Edition: 1

You've seen them everywhere-on the covers of books and magazines, quoted in newspaper articles, interviewed on the radio and TV. They are the “thoughtleaders,” the high-profile professionals who rise above everyone else in their field to become the go-to experts in all forms of media.

Sound bite needed for what's happening in real estate? Call Donald Trump. Personal finance questions? Get Suze Orman!

What about you? Who seeks you out for opinions for trends in your specialty? Are you merely an expert in your field or are you the expert? Do you dream of attaining higher levels of business fame and fortune? Is there a way to make that happen?

The answer is Yes-if you've got The Expert's Edge.

An action-ready program of proven success strategies, this easy-to-follow game plan can turn any level of entrepreneur into the must-have expert that prospects and media seek out before all others. You raise your profile, expand demand for your services, and increase your profits. Just follow the “Five Pillars of Thoughtleading”:

1. Publish articles and books

2. Speak regularly to groups and companies

3. Inspire with “fresh” thinking

4. Attract ongoing media attention

5. Leverage the Internet creatively

Used together, these Five Pillars offer an unbeatable strategy for positioning your business as the only one to call. Prospects and clients will think only of you when your service or product is needed. Your competitors are left struggling to catch up.

No matter what you do-entrepreneur, intrapreneur, consultant, manager or specialist-The Expert's Edge will elevate you to an enviable status as the go-to-authority in your field.

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Editorial Reviews

From the Back Cover

YOU'VE GOT THE DREAM, THE DRIVE, AND THE DESIRE. NOW PUSH YOUR BUSINESS TO THE NEXT LEVEL-WITH THE EXPERT'S EDGE…

Become one of the most respected authorities in your field.

Make high-profile appearances on television and radio.

Attract invitations to speak at major seminars and conferences.

Reach more of your target audience publishing articles and books.

Achieve greater business success than you ever imagined.

It's all possible-and easier than you think-with The Expert's Edge. This step-by-step guide from renowned management consultant Ken Lizotte CMC reveals the tried-and-true techniques that can take entrepreneurs and companies straight to the top. You'll discover how legendary thoughtleaders like Harvey MacKay, Martha Stewart, Stephen Covey, and Suze Orman have built their professional empires from the ground up, transforming themselves into business celebrities via publishing, public speaking, media attention, and other thoughtleader vehicles-and how you can, too.

Unlike any strategy you've encountered before, The Expert's Edge will push you above and beyond your toughest competitors . . . and keep you there.

About the Author

Ken Lizotte is the Chief Imaginative Officer (CIO) of emerson consulting group, inc., in Concord, Massachusetts. A Certified Management Consultant, he speaks regularly to companies and professional associations on the subjects of thoughtleading, publishing, creativity, and business success. The author of four previous books and hundreds of articles, he has led success seminars at Harvard University. Visit his Web site at thoughtleading.com.

Product Details

  • Hardcover: 266 pages
  • Publisher: McGraw-Hill; 1 edition (December 26, 2007)
  • Language: English
  • ISBN-10: 0071495673
  • ISBN-13: 978-0071495677
  • Product Dimensions: 9.3 x 6.5 x 1 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (45 customer reviews)
  • Amazon Best Sellers Rank: #358,138 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews
4 of 4 people found the following review helpful
Format:Hardcover
In an era where the proliferation of media outlets has created legions of "15 minutes of fame" authorities on a wide range of topics, Ken Lizotte's The Expert's Edge is a welcome tonic. The blogosphere is a fantastic forum for establishing a web presence and communicating to a like-minded audience, but many bloggers haven't taken the time or made the effort to strategically think through their platform and extend it to other media.

The Expert's Edge provides a practical and methodical approach to achieving "thoughtleader" status. Thoughtleaders are those experts that are looked to for their experience, insight, inspiration and knowledge. They are at the leading edge of their field. But they need to work at their communication skills and outreach plans to be able to achieve and maintain their standing.

"The Five Pillars of Thoughtleading" gives the reader a smart and logical way to think through and act on their ambitions. The practical examples about how to do it and, in particular, how Ken did it, give an easy-to-follow narrative that leaves the impression that "I can do it too."

I'd recommend The Expert's Edge to any current or aspiring thoughtleader who wants more visibility, prestige and reputation for their expertise. (Disclaimer: Ken served as my publishing agent and represented my book, Why Healthcare Matters to HRD Press)
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2 of 2 people found the following review helpful
Format:Hardcover
I consider "The Expert's Edge" as some kind of guide book. Why? Becuase it is very informative, simply written, supported by many examples, and it is useful for everyone whether you're an amateur or a professional. Reading it, you will ask yourself a lot of questions which proves that the book is communicating with its audience and I find that very important. Just as a travel guide, it explores possibilities, new and interesting things and it gives you a different insight in publishing industry, thoughtleading and presenting or selling yourself as a valuable product.
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2 of 2 people found the following review helpful
Format:Hardcover
The Expert's Edge: Become the Go-To Authority People Turn to Every Time is THE solution you have been looking for in your business life. It will show you exactly how to break through from your ordinary level of business to an elite level of expertise. The best part about it is that NO you will not have to go back to school to learn it and NO you will not have to spend a lot of time and money investing in new business procedures. Lizotte and his The Expert's Edge: Become the Go-To Authority People Turn to Every Time show you how to harness the tools you already have and establish yourself as the expert and thoughtleader you already are.

As well as informative, I found this book to be incredibly well-written and well-structured. Most business books are boring and I find myself having to create an outline of it for myself before I can even start to decipher what the author is trying to prove. Ken's book reads as an enlightened outline; it is organized and the flow of the book is thoughtful.

The book is inspirational. I was hardly finished with it before the wheels started turning in my head on how I could apply Lizotte's advise to my endeavors. This is a MUST READ for any professional.
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Most Recent Customer Reviews
Excellent, practical advice.
I attended one of Ken Lizotte's talks and his advice seemed solid. I then purchased a copy of his book. What a great investment, and what a great motivator! Read more
Published 2 months ago by Dave Alexander
Short Cut to Fame and Fortune
I've been fortunate to know and work with some pretty famous people. Interestingly, they tried to avoid publicity at all cost, often treating the press like paparazzi. Read more
Published 7 months ago by Ron Bourque
Excellent book for thought leaders and aspiring thought leaders
This book justifies the numerous 5-star reviews it has attracted on Amazon.com. The author starts by taking time to establish the benefits and ROI of being a thought leader, and... Read more
Published 8 months ago by Mr. Stephen J. Desmond
High word:content ratio
There are some nuggets in here, but much of it is long-winded and fairly obvious to anyone who's given more than 5 minutes of thought to upping his/her brand. Read more
Published 8 months ago by Doug Laney
The Expert's Edge
In "The Expert's Edge", Ken Lizotte holds the lamp and lights the path for professionals to become nationally, or even internationally, reknowned "Thought Leaders". Read more
Published 11 months ago by Jerry Vieira
Thought Leading
Ken's book "The Experts Edge" really opened my eyes to a new comprehensive marketing strategy. While the book was not written with a small architecture practice in mind, its... Read more
Published 12 months ago by Willaim Dickinson
Great book, practical advice that really hits the mark
I really enjoyed Ken's book. Great examples and very practical ideas for distinquishing yourself and creating a brand image. Read more
Published 13 months ago by John Persico
An essential guide to professional and business success...
The fact is you can't do business unless people know you. In this extremely crowded marketplace, those who are most recognizable and trusted are those who will rise to the... Read more
Published 15 months ago by Jim Bouchard
Excellent!
This book is an EXCELLENT guide for anyone who wants to become an expert. Written by the go-to authority on becoming the go-to authority, Ken's book is filled with unique... Read more
Published 17 months ago by Michaela
INVEST in your life and career: Read The Expert's Edge.
I've read through the Expert's Edge twice in the past year; needless to say, I love the book!

Altogether this book has exerted a significant influence in determining the... Read more
Published 17 months ago by Brian Hume
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Front Cover | Table of Contents | First Pages | Index | Surprise Me!
Search Inside This Book:
Inside This Book (learn more)
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
marketplace masters, sales success, thoughtleading ideas, needs analysis meeting, business development efforts, speaking gigs
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Suze Orman, Publishing Books, Fresh Thinking, Publishing Articles, Keeping Your Edge, Creatively Leveraging the Internet, Maximizing Your Expert's Edge, Donald Trump, Are Thoughtleaders Made, Days Past, Making Vigorous Use of the Media, Rosabeth Moss Kanter, Merrill Lynch, Tom Peters, The Donald, Stephen Covey, Alan Weiss, Competitive Pack, Gauging Your Thoughtleading Potential, Developing Leading-Edge Ideas, Formidable Web, New York City, Suzanne Lowe, Jim Masciarelli, Boston Globe
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Front Cover | Table of Contents | First Pages | Index | Surprise Me!
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