From the Inside Flap
The externally Focused Quest
The attractional church is about getting the community into thechurch. The missional, externally focused church is about gettingthe church into the community. Incarnational ministry, at itsheart, is taking church to people by helping believers live outtheir calling among people who do not yet believe and followJesus.
From the Foreword by Alan Hirsch
Most churches, blatantly or subtly, have an unspokenobjective"How can we be the 'best church in ourcommunity?'"and they staff, budget, and plan accordingly. Howa church answers that question determines its entire approach toits members, staff, prayers, finances, time, technology, andfacilities. Becoming an externally focused church is not aboutbecoming the best church in the community. The externally focusedchurch asks, "How can we be the best church for our community?"That one little preposition changes everything. And that is the bigquestion this new book from the authors of The Externally FocusedChurch seeks to answer.
In The Externally Focused Quest, Eric Swanson and Rick Rusawshow church leaders how to transform their churches from beinginternally focused to being more oriented to the community aroundthem. They use nine big missional concepts that need to beaddressed in the quest to become the best church for the community:focus, purpose, scope, missions, partnering, evangelism, systems,creativity, and outcomes. Understanding and applying the truths ofeach concept will provide many of the tools leaders need to taketheir churches on the externally focused quest. Written by thecofounders of the Externally Focused Network, this book presents ahighly practical approach that gives step-by-step guidance forchurches to become truly externally focused without giving up theprograms that serve their members.
From the Back Cover
Praise for The Externally Focused Quest
"Swanson and Rusaw are unmatched in their grasp of church andculture! This book contains the information and insight that willresource my preaching, refine my strategy, and reignite my passionas a pastor."
[ Dr. Joel C. Hunter, senior pastor, Northland A ChurchDistributed, Longwood, Florida]
"The Externally Focused Quest is a must-read for every followerof Christ today. Like me, you will come away with a heart burstingwith fresh vision for the world outside the four walls of yourchurch. I am making this book required reading for students in thecolleges I oversee. It will challenge and dismantle your excuses;then it will inspire you, instruct you, and compel you to action. Iam different for having read this book."
[Dr. Wayne Cordeiro, founding and senior pastor of New HopeChristian Fellowship and chancellor of Pacific Rim ChristianCollege Consortium]
"Eric Swanson and Rick Rusaw continue to challenge the church tolook outwardto join Jesus on his mission in a hurting world,and to show and share the love of Christ. If you are serious aboutbeing the church for your community, this book will help providethe insight and tools you need to make it happen."
[Ed Stetzer, president, LifeWay Research]
"Wake up, Church, and read the challenges of our world asopportunities for the church. We are called to serve, and at notime in history has the church had such amazing opportunities to bea transformative presence in the world. In The Externally FocusedQuest, Swanson and Rusaw set our hearts on fire for becoming thechurch that will change the world and then provide concreteexamples of how to begin wherever you are in the church and theworld. Swanson and Rusaw are redefining the church to be not simplya group of people who believe the same things, but a group ofpeople who are on a mission together as big as the world we arecalled to serve."
[Diana Garland, dean, School of Social Work, BaylorUniversity]
"I am a big fan of Swanson and Rusaw. They are helping thechurch become what she has been destined forto be outwardlyfocused. This is another great book that will help you get beyondyourself."
[Steve Sjogren, president, ServeCoach.com]