The Face-to-Face Book and over one million other books are available for Amazon Kindle. Learn more
Qty:1
  • List Price: $26.00
  • Save: $6.17 (24%)
FREE Shipping on orders over $35.
In Stock.
Ships from and sold by Amazon.com.
Gift-wrap available.
The Face-to-Face Book: Wh... has been added to your Cart
FREE Shipping on orders over $35.
Used: Very Good | Details
Condition: Used: Very Good
Comment: Used book in very good condition
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

The Face-to-Face Book: Why Real Relationships Rule in a Digital Marketplace Hardcover – May 22, 2012


See all 2 formats and editions Hide other formats and editions
Amazon Price New from Used from
Kindle
"Please retry"
Hardcover
"Please retry"
$19.83
$1.99 $0.21


Frequently Bought Together

The Face-to-Face Book: Why Real Relationships Rule in a Digital Marketplace + Word of Mouth Marketing: How Smart Companies Get People Talking
Price for both: $31.90

Buy the selected items together

NO_CONTENT_IN_FEATURE

Image
Looking for the Audiobook Edition?
Tell us that you'd like this title to be produced as an audiobook, and we'll alert our colleagues at Audible.com. If you are the author or rights holder, let Audible help you produce the audiobook: Learn more at ACX.com.

Product Details

  • Hardcover: 304 pages
  • Publisher: Free Press; First Edition edition (May 22, 2012)
  • Language: English
  • ISBN-10: 1451640064
  • ISBN-13: 978-1451640069
  • Product Dimensions: 1.2 x 6.5 x 9.2 inches
  • Shipping Weight: 1.1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (28 customer reviews)
  • Amazon Best Sellers Rank: #683,376 in Books (See Top 100 in Books)

Editorial Reviews

Review

"Ed Keller and Brad Fay in their book The Face-to-Face Book provide us with strong evidence that in today's high tech digital world, face-to-face real relationships matter most. This book with its simple and compelling message, does not so much as take us back to the basics but into the future of marketing with the basics." (2013 Berry-AMA Book Prize for the Best Book in Marketing, American Marketing Association)

"Marketing experts Keller and Fay, of the Keller Fay Group, argue that the move toward electronic social networking does not—and cannot—replace good old word-of-mouth. Using numerous examples and case histories of successes and failures, Keller (coauthor of The Influentials) and Fay focus on the 'social' in social media, and suggest that producing conversations, interactions, and social influence should be the objective of marketing. The authors offer ideas that marketing professionals ought not to ignore."
Publishers Weekly


"The Face-to-Face Book is another don’t-miss-it read. . . . [T]he detailed examples will hammer home the duo’s main point, over and over: All media is social media. Insights about what makes brands talk-worthy, the role of positive and negative word-of-mouth, rethinking your brand’s influential, and the best routes to earned and owned media are straightforward and helpful."
—MediaPost

"Finally, a book that shows the full picture of the impact of the word of mouth and marketing done right—both offline and online. Keller and Fay's critical finding is that 90 percent of conversations still happen offline, and that those conversations are more positive and more credible than conversations that happen in social media. One of the most important messages, to me, is that we need to think about social consumers and what motivates them. This means finding out the stories that people tell (online and offline) and where our brands fit; target the right conversations and build relationship with advocates. Social marketing is about people, not technology."
Huffington Post

"Everyone who's on the social-media-is-the-future bandwagon should get off for a minute and read this book."
—Chuck Porter, Chairman, Crispin Porter + Bogusky

"Ed Keller and Brad Fay have tapped into the secret of becoming a must-have brand: It's the word you spread in the real, rather than virtual, world that matters."
—Jean Chatzky, financial editor of NBC's Today show and bestselling author of Make Money, Not Excuses

"See why despite the hype, social media is not always so shiny and definitely not so new. The Face-to-Face Book is the real word-of-mouth book."
—Jon Bond, CEO of Big Fuel and cofounder of Kirshenbaum Bond + Partners

"Word-of-mouth is a topic all businesses should understand, and no one has better data on consumers' face-to-face conversations than Ed Keller and Brad Fay. Before you jump on the social media bandwagon, be sure to read this book."
—Jonah Berger, Marketing Professor, The Wharton School

"This book is approachable and immediately applicable for the marketer who wants to understand the new consumer landscape. Keller and Fay shine a well-documented light on a new marketing model that reimagines social media and word-of-mouth at the center of a marketing mix. The book is filled with examples that inspire and demonstrate the link to business results."
—Mark Addicks, SVP / Chief Marketing Officer, General Mills

"In a world being reshaped by technology, customers crave a sense of humanity—companies that exude a sense of values, brands that engage emotionally. In this important and timely book, Ed Keller and Brad Fay remind marketers, executives, and innovators of all kinds that the best way to get people talking about what you offer is to offer them something worth talking about. Yes, the Internet is changing everything. But if you want to make your organization more memorable, make it more human."
—William C. Taylor, cofounder of Fast Company, author of Practically Radical

“A timely reminder from two of the most influential minds in business that creating real relationships requires more than counting likes and shares. For brands that want to avoid chasing the latest social media trend and harness the power of a face-to-face relationship—this book will give you the inspiration and tools to do it!”
—Rohit Bhargava, SVP of Social@Ogilvy and author of Likeonomics

The Face-to-Face Book presents cutting edge thinking in a great book. With the explosion of digital marketing and the increasing hype of social media we tend to forget that a table and several chairs is still a favorite way for word of mouth to spread. If you want to understand the true impact of your marketing, pick up this book—you are in for a great ride!”
—Ekaterina Walter, social media strategist at Intel

“Ed Keller and Brad Fay are at the very front edge of the industry conversation about how to get consumers talking, and they are creating new wisdom on the subject every day. The Face-to-Face Book is a must read for anyone looking for inspiration to drive buzz in new ways, as we have been doing at NBCUniversal.”
—Tony Cardinale, EVP Brand Planning & Strategic Insights at NBCUniversal

The Face-to-Face Book is incredibly useful for anyone in marketing. Keller and Fay’s research covers the broadest spectrum of brand-relevant conversations which then lays the groundwork for communication strategies that are ‘social by design’ instead of simply social as a channel. At SMG we have found that more meaningful conversations about brands will lead to the more meaningful human experiences that truly drive long-term marketplace success.”
—Kate Sirkin, EVP, Global Research, Starcom MediaVest Group

“Charles Handy once said, ‘measuring more is easy, measuring better is hard’—that's what this book is about. Keller and Fay have cracked the code on providing a complete assessment of the origins and impact of word of mouth, its multiplier effect and the ultimate in earned media.”
—Artie Bulgrin, SVP Research & Analytics, ESPN, Inc.

About the Author

Ed Keller is CEO of the Keller Fay Group and past-president of the Word of Mouth Marketing Association. Coauthor of The Influentials, he lives in Westchester, New York.
Brad Fay is COO of the Keller Fay Group and a co-chair of the Word of Mouth Marketing Association’s Influencer Marketing Council. He lives in New Jersey.

More About the Authors

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

4.6 out of 5 stars
5 star
20
4 star
7
3 star
0
2 star
0
1 star
1
See all 28 customer reviews
Ed Keller and Brad Fay know word of mouth marketing better than anyone.
Dave Kerpen
Overall, it is a good book and highly recommended if you want to learn more about Word of Mouth marketing.
sszzwc
Terrific book with lots of really great specific insights on real face to face conversations.
Beckasg

Most Helpful Customer Reviews

4 of 4 people found the following review helpful By Ted Wright on May 22, 2012
Format: Hardcover
So I'm in Copenhagen today having just gotten back from a meeting with the US Ambassador here. I mention these two facts because the gift I brought our ambassador was Ed Keller and Brad Fay's new book - The Face to Face Book. With the book in hand I made the case to her that this is the most important marketing book to come out this year. When she asked why, this is what I said -

It keeps your marketing waste down by showing you exactly where your marketing dollars will bring the most return.

It gives you very clear examples, and through them the methodology, by which you can understand how to implement word of mouth marketing or understand which WOMM agencies will most likely give you the best return.

For those of you with bosses and the desire to try or expand on existing WOMM, it gives you plenty of ammunition for your presentation.

In short, it's a book that solves problems and helps you exceed your numbers.

For the last twelve years, word of mouth marketing has been my exclusive focus. I've read every book on the subject and all of those that might even be tangentially important to my firm's work and the success of our clients. There are three books that I require every new employee to read and send out to every new client. Ed and Brad's new book will now be the fourth. If you are even slightly interested in knowing more about WOMM or desire to be the rock star of your company then you should get this book ASAP.

Ted Wright
CEO, Fizz
2 Comments Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
Format: Hardcover
>>>..."The Face-to-Face Book : ...Marketplace", Circa 2012, provides some of the answers of why, in worlds being reshaped by technology, People / Customers, etc. crave a sense of humanity---Companies that exude a sense of Values, Brands, etc. and that engage emotionally...>>> THE FACE-TO-FACE BOOK, from Ed Keller & Brad Fay, in 287+ Pages, 9+ Chapters of Rich, Detailed, Knowledge, Content, Context, Examples, Case Studies, etc. remind US that the Best way to get People / Customers talking about what WE offer is to offer them something worth talking about!!!...>>> YES, The Internet has and is changing everything...>>> However, If YOU want to make your Business, Company, Organization more memorable, approachable, applicable, etc., then make it more human by the words YOU spread in the real, rather than virtual, world!!!...>>> For those among US that are striving to get to greater usage of Real Relationships in the Digital Marketplace, Our Journey begins NOW!!!...>>> Ready, Let's Roll!!!...
The Face-to-Face Book: Why Real Relationships Rule in a Digital Marketplace
>>>..."THE FACE-TO-FACE BOOK" opens with Praise, Dedication, Table / Contents, Introduction - "The Social Media Gold Rush" to prepare US for Chapter 01 of 09.
>>>...Chapter 01 - The Science of Social.
>>>...Chapter 02 - Conversation Starters : What Makes a Brand Talkworthy?
>>>...Chapter 03 - Influencers : The People at the Center of the Conversation.
>>>...Chapter 04 - Word of Mouth Meets Madison Avenue.
>>>...Chapter 05 - Rethinking Media : Planning for Word of Mouth.
>>>...Chapter 06 - All Things in Moderation : Where Social Media Fits.
>>>...Chapter 07 - Word of Mouth as a Channel.
Read more ›
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
2 of 2 people found the following review helpful By Debra Gaynor on May 24, 2012
Format: Hardcover
When I first heard Ed Keller assert that 90 percent of word-of-mouth conversations happen offline, I didn't want to believe him. How could we track and measure offline conversations? Does that mean social (online) media will no longer be relevant? The Face-to-Face Book answers those questions and more. It tells you how to influence offline conversations with tools we already have. And I appreciate learning through the wealth of case studies they've collected here. So now, when I think about media strategy, I'm also thinking about how we can make our messages "talkworthy." I hope what's next for Keller and Fay is making it easy and economical to measure all that talk.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 1 people found the following review helpful By N. Larsen on January 25, 2014
Format: Hardcover
Love this book. I was energized right away. This book takes apart social media and explains what REALLY works, and will always work with reaching your customers.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 1 people found the following review helpful By Amazon Customer on October 18, 2013
Format: Hardcover Verified Purchase
With all the hype on social media you would think that this would be the ultimate in how to influence people. WRONG.
Humans are so social we need Word Of Mouth to really get us to act.
Wonderful real world examples that prove their points quite convincingly. Plus, these points had applications that could be used by large and small companies. This book helped me see that while Social Media is important, it is only a small piece of the puzzle
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 1 people found the following review helpful By Richard Jurek on June 29, 2013
Format: Hardcover Verified Purchase
Social media creates the opportunity for us to engage and communicate like never before...for both good and bad. So called "thin relationships" built on fleeting and in-authentic digital connections are the bane of this brave new world. Keller helps us to navigate this area of the social media landscape by providing interesting and thought provoking reflection on the timelessness and ultimate value of authentic, real relationships necessary for true communication.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 1 people found the following review helpful By Rolf Dobelli HALL OF FAME on December 20, 2012
Format: Hardcover
Facebook and other social media outlets have become ubiquitous tools for marketing. However, Ed Keller and Brad Fay, co-founders of the Keller Fay Group, a market research firm, challenge the effectiveness of these social modalities, arguing that face-to-face contact, word of mouth and other offline tools are more effective social marketing approaches for driving sales success. Citing their extensive research, the authors show that most brand conversations happen offline and that when firms shift their marketing focus to Facebook, sales generally fall. Keller and Fay seem to discount social media's positive attributes for most of the book, but they find a balance by the end, acknowledging that promoters should use offline social marketing in conjunction with today's powerful online tools. getAbstract recommends their study to marketing executives, social media experts and communications personnel. You don't need to close your firm's Facebook page - but you may want to rethink how you handle social marketing.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Most Recent Customer Reviews