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Each bite of meat involves the killing of an animal that did not need to die, Masson (When Elephants Weep) reminds readers, and if the advocacy of a completely vegan diet (neither milk nor eggs, in addition to giving up meat and fish) is not particularly new—even Masson acknowledges that he is following the path laid out by authors like Temple Grandin and Michael Pollan—the passion with which the argument is made is immediately apparent. Masson explains the scientific background in simple, effective prose, pointing to the vast environmental damage caused by the modern agriculture-industrial complex, then slams the emotional point home by underscoring the plaintive cries of a calf separated from a mother cow or the psychological stress that hens endure when thrust into small cages. Masson argues that a vegan diet is sufficient to provide us with all the nutrients we need to thrive, using his own daily menus as an example, but his most powerful argument calls upon the power of empathy and a refusal to put animals through suffering. It probably won't convert many confirmed meat eaters, but it should provoke serious deliberation about how our food choices reflect our values. (Mar.)
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Masson’s newest volume marshals the historic arguments against eating meat and adds to them contemporary concerns about the environment. He recounts the amount of energy that goes into the production of meat and poultry, and he finds even the consumption of milk objectionable on the basis of its nutritional shortcomings and its inefficient use of natural resources. Lest the reader believe that fish consumption is morally acceptable, Masson presents arguments that fish are as sentient as any other animals. He waxes rhapsodic over all manner of fruits and vegetables but stops short of advocating the raw-food diet now being advocated by the most radical vegans. Masson finds the spread of grocery chains such as Whole Foods and Trader Joe’s a heartening sign. An extensive bibliography and a long list of Web sites that deal with vegetarian and vegan issues are particularly helpful. --Mark KnoblauchSee all Editorial Reviews
This one made me cry so sad . Whatever are we thinking of when we eat meat and how can we live with ourselves.Published 16 months ago by Roma Weaver
I've read many books on this theme, but found this one to be especially readable, especially fresh. I especially learned a lot from chapter three on Aquaculture (fish-farming). Read morePublished 23 months ago by T. Cohen
Already a vegetarian, this book strengthened my commitment and made me more aware of the broader social, economic, and environmental consequences of our food choices. Read morePublished on April 18, 2013 by Timothy A Post
This book has lifted the veil of what is really happening with our production of animals for food. It is written in a straightforward and compassionate level. Read morePublished on February 5, 2013 by Michelle F. Long-dercole
Jeffrey Moussaieff Masson (born 1941) is a former psychoanalyst, as well as a specialist in animal emotions; he has written many other books such as Dogs Never Lie About Love :... Read morePublished on January 4, 2013 by Steven H Propp
well written and informative. can help push you toward veganism/veg. not too much of the science stuff here, just good sense.Published on April 23, 2012 by C. Thigpen
When compared to a compelling and thoroughly researched book such as Jim Mason and
Peter Singer's 'The Ethics of What we Eat', 'The Face on Your Plate' is more of a personal... Read more
Well written and it gives a truthful look at how we treat animals for food. No denying the truth here.Published on June 23, 2011 by Robert Jones