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The Facebook Effect: The Inside Story of the Company That Is Connecting the World Paperback – Bargain Price, February 1, 2011
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From Publishers Weekly
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --This text refers to an out of print or unavailable edition of this title.
More About the Author
A meeting with Facebook CEO Mark Zuckerberg in September 2006--at the height of the company's News Feed controversy--first piqued his interest in the company. Zuckerberg at that meeting was calm and focused, despite having stayed up late the night before writing an apology to his members. Kirkpatrick told Zuckerberg he seemed like a natural CEO, and the 22-year-old acted offended. He didn't see himself as a businessman, but as a tech pioneer. From then on, Kirkpatrick followed Facebook carefully, writing about it regularly for Fortune.
When he told Zuckerberg he wanted to write a book about the company, in January 2008, the young CEO's reaction was immediate. "Go for it!" he said. So, Kirkpatrick did. With extensive cooperation from the company and Zuckerberg, and following innumerable interviews with all of Facebook's leaders, he wrote a book that is the only true history of the company. It chronicles Facebook's story at the same time it examines its impact on society and social life. Only by understanding Facebook's history, Kirkpatrick argues, can one understand Zuckerberg and why the company acts the way it does. Understanding the company should enable you to use its service more effectively and intelligently.
Kirkpatrick is regularly ranked one of the world's top technology journalists. He grew up in the suburbs of Chicago, Los Angeles, and New York, with a year at age 11 in Lagos, Nigeria. He was the creator of Fortune's Brainstorm conference series beginning in 2001. Kirkpatrick is a member of the Council on Foreign Relations.
Top Customer Reviews
- how Facebook gained so much traffic early on
- how they scaled the site school by school
- the major decisions Mark and his team grappled with at every stage
- the strategy and thought process that went through Zuckerberg's mind
- how they raised their first dollar of investment
- what sort of information did they pitch their first professional investors
It includes everything that an internet startup entrepreneur would want to know, encapsulated in one of the world's most fascinating phenomenon -- The Facebook Effect.
Here is why I found it so enlightening:
-The book was filled with anecdotal stories of incredible financial and business growth challenges, potential technology disasters and public opinion/communication crises--that for the most, were handled swiftly and successfully. Valuable lessons learned were scattered throughout the book, cover to cover. The author made you feel like you were part of the team taking the company through its first five years of phenomenal growth.
-Mark Zuckerberg. You will learn about one of the most visionary CEOs of our time by the way he handled the above mentioned situations, his passion for transparency, philosophy on the "gift economy" and vision of global communication and via a number of direct quotes that the author chose to include (and noted below):
"The best thing we can do is to move smoothly with the world around us, and to have constant competition, not build walls."(commenting on the possible integration of Facebook across the Web)
"We're a vehicle that gives people the power to share information, so we are driving that trend. We also have to live by it." (commenting on user backlash and potential government intervention)
-Finally leveraging social media as a global communications platform; the book contains a bevy of inspirational examples of the potential for positive change--a glimpse into the future, that we should all be aware of.
I suppose my slight issue with Kirkpatrick's offering is that the two different parts are somewhat intermingled and interfere somewhat in the flow of the Facebook story itself (which is really what I bought the book for). These story of Facebook's founding and growth are actually very interesting and paints a portrait of Zuckerberg that is both different and the same very to his recent film portrayal; different because he isn't portrayed as a sociopath here but the same because, well, it is pretty odd not to agree to walk away with $250M cash at age 22 for 2 years work. The "story" seems to peter out in around early 2009 and the rest of the book really focuses on the societal impact (or the author's interpretation of them).
Most Recent Customer Reviews
the book was missing about 50 pages from the beginning….not sure whyPublished 4 months ago by chris wetzstein
I have read then re read this book a few times. It does help me to understand more about Facebook and mark :-)Published 5 months ago by heart2frozen
I had originally purchased this book in order to have more insight for a paper that I was writing for my MBA program. Read morePublished 5 months ago by dB
Very interesting read. Gives a very good sense of the thought process behind building the largest online social network and the way forwardPublished 6 months ago by Pankaj jain
I enjoyed the first 3/4 or so of the book that discussed how the company was founded and then funded. Read morePublished 7 months ago by Steve Kaplan
Really interesting read, however, it was more of a biography of Zuckerburg than anything else. Not saying that's a bad thing but I would have been more interested in the business... Read morePublished 7 months ago by Alex Jones