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There's never been a Web site like Facebook: more than 350 million people have accounts, and if the growth rate continues, by 2013 every Internet user worldwide will have his or her own page. And no one's had more access to the inner workings of the phenomenon than Kirkpatrick, a senior tech writer at Fortune magazine. Written with the full cooperation of founder Mark Zuckerberg, the book follows the company from its genesis in a Harvard dorm room through its successes over Friendster and MySpace, the expansion of the user base, and Zuckerberg's refusal to sell. The author is at his best discussing the social implications of the site, from the changing notions of privacy to why and how people use Facebook—increasingly it's to come together around a common interest or cause (the eponymous Facebook Effect). Though significantly more informative, thoughtful, and credible than Ben Mezrich's The Accidental Billionaires, it may be hamstrung by its late entry; the furor over Facebook has more or less subsided, and potential readers are more likely to be using the site than to be reading about its origins. (June)
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*Starred Review* The greatest measure of the appeal of a business narrative is its story-ability, that is, the ways in which the tale of a corporation’s ups and downs grabs its readers. Such is the case with Fortune magazine journalist Kirkpatrick’s look at Facebook and its growth. The reason? In part because its co-founder now CEO Mark Zuckerberg allowed almost unprecedented access to the author––not one but several times. The results seems to mirror Zuckerberg’s insistence on an “open and transparent” dialogue with itself and with its customers. Starting from a 2003 Harvard campus Web site created to keep track of schoolmates, Facebook has grown in less than a decade to nearly a half billion users and multimillions in revenues, a growth trajectory credited to its C-suite’s unwavering vision and its continual innovations––including News Feed, multiple applications, and self-service advertising. Talented people, too, add to the explosion that is Facebook; Kirkpatrick’s pages are populated with names like Steve Ballmer, Lawrence Summers, Larry Brin, and lesser-known others who’ve contributed to this social networking phenomenon. Kirkpatrick also keeps his superlatives in check, weaving stories about Zuckerberg and his cadre while clearly showing the warts as well. An intriguing, almost participatory, read. --Barbara Jacobs --This text refers to an out of print or unavailable edition of this title.See all Editorial Reviews
I have read then re read this book a few times. It does help me to understand more about Facebook and mark :-)Published 2 days ago by heart2frozen
I had originally purchased this book in order to have more insight for a paper that I was writing for my MBA program. Read morePublished 14 days ago by dB
Very interesting read. Gives a very good sense of the thought process behind building the largest online social network and the way forwardPublished 28 days ago by Pankaj jain
I enjoyed the first 3/4 or so of the book that discussed how the company was founded and then funded. Read morePublished 2 months ago by Steve Kaplan
Really interesting read, however, it was more of a biography of Zuckerburg than anything else. Not saying that's a bad thing but I would have been more interested in the business... Read morePublished 2 months ago by Alex Jones
Chronicling the advent of Facebook through its devotion to aggregation and advertising, The Facebook Effect provides a largely neutral, yet engaging, view of the monolithic data... Read morePublished 3 months ago by Gregory DiSalvio
Really thorough look at Facebook story. Definitely different from the movie that is based on he accidental billionaires which I haven't read. Liked this narrative.Published 4 months ago by Rodrigo Garcia Carrillo
Very good overall analysis of the positives and potential negatives of Facebook. At times it felt a bit too praiseworthy of it and not sufficiently detached. Read morePublished 4 months ago by RCor