"The fear of insignificance" explores the popular mindset today--one that includes obsession with celebrity, status, and one's position in the world. Strenger analyzes the dangers of being dwarfed by the have-alls, and feeling insignificant and unhappy with one's own life as a result.
The book is divided into three parts: "The Defeat of Mind," "From the I Commodity to the Dreams of Individuality," and "Reclaiming Our Minds." The first part delves into the popular belief system advocated by the modern media, most notably the "just do it" campaigns where celebrities, while marketing a product, are held up as heroes while they preach that anything is possible if one just reaches for the stars. The problem with such a popular belief system, as Strenger analyzes it, is that it's very easy to believe but not as realistic in life. The second part of the book puts emphasis on refraining oneself from seeing their life in terms of satisfying others and how much money one makes, but instead working on getting a satisfaction with the life one has. Stenger reflects that everyone is born with some limitations, and the people who make it to the top are no exceptions: they either had connections, luck, or some other unpredictable factors that lead them to success. Instead of buying into the star and dream obsessed media culture, Strenger advises people to avoid seeing themselves as "commodities," shun away from comparing themselves to others, and venture throughout their own lives with an open heart and mind--something discussed more in the third part of the book, along with religion.
Overall, I thought Strenger's convincing argument was very relevant to today's "keeping up with the Jones's'" world. He recounts meetings with different people who had "respectable" jobs, families, and supposedly perfect lives---until they realized it wasn't what they wanted. Indeed, Strenger previously noted that merely having what used to be a respected job (medicine, law, engineering, etc.) was no longer enough when media continuously obsesses over the networth of singers, movie stars, and athletes. It is so easy to see oneself as very much in the bottom rung of this supposed pyramid. But Strenger's book rightly disagrees with such pessimistic views, and instead focuses on the realistic--the ability to work with one's limitations and actively accept yourself. While much of the writing is very academic, it doesn't take away from its relevance. Somebody experiencing a mid-life crisis or otherwise unhappy with life might benefit from Strenger's reality check.