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The Fearless Fish Out of Water: How to Succeed When You're the Only One Like You Hardcover – February 9, 2009

ISBN-13: 978-0470316689 ISBN-10: 0470316683 Edition: 1st

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Product Details

  • Hardcover: 224 pages
  • Publisher: Wiley; 1 edition (February 9, 2009)
  • Language: English
  • ISBN-10: 0470316683
  • ISBN-13: 978-0470316689
  • Product Dimensions: 0.9 x 6.1 x 8.9 inches
  • Shipping Weight: 12 ounces (View shipping rates and policies)
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (11 customer reviews)
  • Amazon Best Sellers Rank: #370,351 in Books (See Top 100 in Books)

Editorial Reviews

From Publishers Weekly

Roffer, CEO of entertainment branding firm Big Fish Marketing, has long felt like a "fish out of water" in the office place (a convenient metaphor, to be sure, but also smart marketing). Instead of conforming to corporate culture, however, she learned to achieve success by turning "uniqueness into an advantage." From her own experience and others', Roffer draws seven "career-tested steps" to help anyone facing the daily problem of feeling "left out, undervalued, unheard, ineffective, or misunderstood." Unsurprisingly, finding and accepting yourself is the first step; later steps encourage risk taking, open-mindedness and trusting one's instincts. At first glance, chapters entitled "Find a Few Fish Like You" and "Swim in Their Ocean Your Way" seem counter to the book's thesis, but are rooted in solid strategies: identifying what gives you comfort "so you can anchor yourself in your own uniqueness," and observing closely the office ecosystem. Thoughtful, motivating and compassionate, Roffer does an excellent job laying out the give and take of corporate culture-and how not to get taken.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review

Roffer, CEO of entertainment branding firm Big Fish Marketing, has long felt like a “fish out of water” in the office place (a convenient metaphor, to be sure, but also smart marketing). Instead of conforming to corporate culture, however, she learned to achieve success by turning “uniqueness into an advantage.” From her own experience and others’, Roffer draws seven “career-tested steps” to help anyone facing the daily problem of feeling “left out, undervalued, unheard, ineffective, or misunderstood.” Unsurprisingly, finding and accepting yourself is the first step; later steps encourage risk taking, open-mindedness and trusting one’s instincts. At first glance, chapters entitled “Find a Few Fish Like You” and “Swim in Their Ocean Your Way” seem counter to the book’s thesis, but are rooted in solid strategies: identifying what gives you comfort “so you can anchor yourself in your own uniqueness,” and observing closely the office ecosystem. Thoughtful, motivating and compassionate, Roffer does an excellent job laying out the give and take of corporate culture—and how not to get taken. (Feb.) (Publishers Weekly, February 23, 2009)

More About the Author

Robin Fisher Roffer

As one of the world's premiere brand strategists, Robin Fisher Roffer has launched and reinvented powerhouse brands such as A&E, AMC, Aon, Animal Planet, Bloomberg, CB Richard Ellis Investors, CNN, Comedy Central, Discovery, Disney Channel, Food Network, Fox, FX, History, Lifetime, MTV, Oxygen, Sony Pictures, and TNT.

Drawing on her branding experience, in 2001 Roffer became the pioneer of personal branding when she penned her first book MAKE A NAME FOR YOURSELF: Eight Steps Every Woman Needs to Create a Personal Brand Strategy for Success. The critically acclaimed and top selling book guides readers to build a concrete plan to find professional success by applying tested branding principals to personal image, enabling them to hone themselves as their own best asset.

THE FEARLESS FISH OUT OF WATER: How To Succeed When You're The Only One Like You came next- showing professionals how to stay connected and relevant at work while maintaining a unique identity, how to fit in without blending in, and how to transform exclusion into high impact.

Inside the pages of her latest book THE NO FEAR CAREER: 12 Steps To Becoming a Courageous Leader in the Face of Uncertainty, Roffer guides executives to push through adversity and let go of what no longer works to navigate today's dynamic marketplace fearlessly.

Utilizing material from her books, Roffer develops and leads corporate training programs and workshops for top potentials and sales teams at major companies like Philips, Mattel, Microsoft, Walmart, Cox Media and UBS. The programs teach professionals how to build their own personal brands to create lasting impressions and increase revenue.

An acclaimed speaker and media personality on the topics of personal branding and fearless leadership, Roffer often keynotes conferences for major corporations, business organizations and universities. She appears as a career expert on national TV and radio shows, and is a contributing career writer for 6FiguresJobs.com.

Roffer started her career on the launch pad of TNT where she served as the network's Manager of Creative Services. There she crafted advertising campaigns designed to create awareness for TNT's original movies. Later she directed affiliate-aimed advertising and promotion for CNN, Headline News, TNT and TBS.

Roffer left Turner in 1992 to start Big Fish Marketing. With her former employer among her first clients, she struck out on her own with industry insider experience and an entertainment point-of-view. Today Big Fish's client roster includes over 25 TV networks, a global cosmetics company, along with clients from the worlds of energy, insurance and finance.

Customer Reviews

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The Fearless Fish Out of Water is a wonderful career success book.
Naida M.
I would recommend this book to everyone from college students just entering the job markets to anyone looking to spice up their career or job.
Lynn Isenberg
Great stuff here on self-advocacy, an area where many people go way overboard and many others just don't get off the pot.
M. L Lamendola

Most Helpful Customer Reviews

14 of 16 people found the following review helpful By M. L Lamendola VINE VOICE on February 12, 2009
Format: Hardcover
There's nothing wrong with conforming, at least in some ways. In other ways, it's a huge mistake. Look at how many stupid things are done to avoid being different. Kids smoke cigarettes due to peer pressure, not stopping to think that those peers are not thinking either. People go out to restaurants and suck down a day and a half of calories at one sitting--because everyone else is. You could make a list of the twenty dumbest things people do, and probably 15 of those are done out of a misplaced "need" to conform.

We can look at "over-conformity" from a different perspective than that of doing dumb things. We can look at it from the perspective that too much conformity stifles your potential to achieve. Roffer takes this other perspective in this book. What she's talking about is embracing what makes you different and using that as a strength.

This concept may violate what you read in many career success books (talk this way, dress this way, etc.). And it may conflict with the cliquish culture among some influencers in your organization (what do you mean you won't golf with us?). But when you stop and think about it, this concept is logical.

Consider what every company does in the marketplace. It tries to show its unique selling proposition, a concept marketers call "USP." What is it that differentiates you from the herd (or in Roffer's metaphor, school) and makes you special?

I have come across some good works by motivational speakers and others who advise to be true to who you are. They expound on the virtues and benefits of this and that's good. What has been missing is the same kind of thing presented from a business mentor viewpoint. This is where Roffer comes in.
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2 of 2 people found the following review helpful By Robert Hiller on February 13, 2009
Format: Hardcover
This book has a great message for parents who struggle with nurturing the unique capabilities and interests of their children, or having them try to conform to fit in with their peers. It's so refreshing to have an author point out how our culture celebrates diversity and that parents should just let their children be themselves. Roffer also gives tips on how to help your kids fit in the right way by having them associate with kids with like interests and I think it is very excellent advice.
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1 of 1 people found the following review helpful By Linda Abrams on January 10, 2010
Format: Hardcover
Now more than ever, and especially in business, people need to alter the way they think, embrace change and celebrate the unique qualities in themselves that are truly remarkable. As one of the entertainment industry's leading brand marketers, Robin Fisher-Roffer helps us understand the power of our own individuality and how best to put it to work. In Fearless Fish Out of Water, we are treated to a breezy book that provides real insight and terrific personal accounts of people who have used their differences to great advantage in their careers and beyond. This book will resonate strongly with anyone grappling with their personal identity and provide motivation as well as easy-to-follow exercises that will help empower "Fearless Fish" to recognize their differences as the key to success.
Linda Abrams

The Fearless Fish Out of Water: How to Succeed When You're the Only One Like You
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1 of 1 people found the following review helpful By Fearless Peg on October 2, 2009
Format: Hardcover Verified Purchase
"What I love about The Fearless Fish Out of Water is that it's practical. Roffer doesn't recommend you dye your hair blue or blast Death Metal from your cubicle if you want to let your true self shine at work. She fills you in on the best way to think about your uniqueness (Each chapter provides helpful exercises!) and your company's culture and teaches you how to make the two things come together harmoniously. Great anecdotes from real-life Fearless Fish are included for good measure. This book is more than worth what you'll pay for it and the inspiration you'll get, especially in these touch economic times, is priceless."
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1 of 1 people found the following review helpful By Karon Jolna on April 17, 2009
Format: Kindle Edition
An inspiring read from marketing executive Robin Fisher Roffer:
"Fearless Fish Out of Water" celebrates the tide buckers who dare to
be unique, extraordinary, innovative. For those who have been
entrepreneurs on the bleeding edge or intra-preneurs nudging the
corporate ship, this is your success story. You fearless fish know who
you are - and thank you!

- Stacy Jolna, CEO, CrossPointe Media and former Chief Programming/Media Officer on TiVo's go-to-market/IPO team
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1 of 1 people found the following review helpful By Anna Kohulka on April 16, 2009
Format: Kindle Edition
Ms. Roffer deserves an award for writing this book. This should be required reading material for every teenager, every high school/college grad AND anyone interested in thriving. Her writing style alone is exceptional. I felt as if the author was sitting next to me sharing her story with me...what is great about this book? We are all unique individuals, but as we grow older it seems as if life looses some luster, we get used to the "hum drum", we accept the negativity that is around us. I picked up Ms. Roffer's book and within the first chapter, after completing the first exercise. I was so jazzed! This book is a reminder that I have everything I need within me, I just need to access it. This book is so powerful, within the first day of reading it, I made a very big life decision to return to New York City and to enroll in school to make a career change. Thanks Ms. Roffer for reminding me that my individuality is my greatest asset!!
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