About the Author
Robert Sher is the principal of CEO to CEO, an advisory practice dedicated to the world in which CEOs work. His CEO case study columns are published in the East Bay Business Times and the San Jose Business Journal as well as on the Alliance of Chief Executives Advisory e-Board. He is a speaker for audiences of entrepreneurs, executives, business owners and C-level executives. Robert Sher serves as a Director of the Alliance of Chief Executives. In 2007 he focused on building systems, processes and activities that facilitate increased member communication and mutual support, in particular among members in different working groups. Robert was CEO/President and a founder of Bentley Publishing Group. He was at the helm from 1984 through 2006, and this industry-leading decorative poster publishing firm has grown significantly, including four acquisitions since 1999. He writes a regular column for leading magazines in the wall décor industry and the hobby industry and is a founder and Chairman of the Art Copyright Coalition, a worldwide organization fighting to stop copyright infringement of visual artists. He also holds a leadership role in an education industry startup, S is for Science. Between 1995 and 2000, he was a Lecturer under contract with St. Mary s College, teaching Entrepreneurship and Small Business Management to hundreds of graduate students in the MBA and Executive MBA programs. Robert Sher received a B.S. in Business from Hayward State University and an MBA from St. Mary s College, where he received the Jack Saloma award. He is married to Renee and father of two children, Jessica and Ben, and lives in the San Francisco Bay Area.