What is an MVP ? In this context it s a CRM all-star. Someone that has been recognized by Microsoft and others as a global expert in their chosen expertise, in this case Dynamics CRM. Every author of this book has been honored with the title of Microsoft Dynamics CRM MVP. MVPs work hard and give back to their professional communities by sharing their knowledge in blogs, at conferences, user groups and books. Some work for big corporations, some are consultants but all are globally recognized experts.