Get your business noticedand make more profits!with world-class search engine marketing
If you're dissatisfied with your Internet marketing, The Findability Formula will show you how to make your business more visible to customers when they're ready to buy.
Whether you're a seasoned search marketer, a paid search advertiser, or a complete novice, this book will help position your business front-and-center when prospects are searching for solutions online. In simple, non-technical language, renowned search engine marketing expert Heather Lutze reveals how to achieve "findability" through the use of the ideal keywords applied to both pay per click campaigns and organic search optimization. She includes a wealth of creative strategies for keeping campaigns fresh and effective, so that you can re-energize stale Web sites or tweak successful ones to make them even more profitable. In addition, Lutze explains how to respond to your customers and understand their issues, wants, and needs so that you can more easily turn prospects into customers. Her step-by-step approach, up-to-date research, and warnings about common pitfalls make this the ultimate practical guide to getting your business noticed on the Internet.
"Getting more attention than your competition is about more than Flash. The Findability Formula shows you how to get to the front of the line and stay there.?We could not have done it without?this book."
Patrick Cox, President, TaxMasters (txmstr.com)
"Lutze is a true leader and visionary in SEM. Businesses of all types and sizes will benefit from reading her insights and implementing her recommendations."?
Wendy St. Clair Pearson, Senior Director of Marketing and Communications, Verio, Inc. (verio.com)
I found this information, very helpful in understanding the world of SEO. Well written. It proved helpful when I helped a friend build a website 3-4 years after reading it. Read morePublished 7 months ago by Gnitas
I've known for a long time how important keywords are to business and yet I haven't taken the time to really dive into them the way I need to. Read morePublished 14 months ago by Stephanie Hillberry
Like most small business owners I am always looking for an edge, and one edge I found is Heather. She is one of my best kept secrets. Read morePublished 17 months ago by Christopher T. Fennell
This book was easy to understand and every concept was thoroughly explained. They main points are outlines clearly, but there is too much unnecessary repetitions of the same... Read morePublished 17 months ago by Megan Stotts
I am studying this book and find it very good in giving me all of the things I need to think about and address as I go forth in building a web prescence. Very thorough.Published 17 months ago by Grady T. Birdsong
I wanted an introduction to PPC, keywords and Google adWords, and landing pages so I knew this book was not about SEO. Read morePublished 17 months ago by Susan H.
Perfect for the beginner that wants to get results (I think even better results than than hiring a company to do it for you)Published 18 months ago by Print Pointe
learned alot about the internet and what you are looking to add to your web pages to get found, would recommend to someone wanting to do the research before failing by just setting... Read morePublished 18 months ago by Diane Pinger
I had the pleasure of learning about Heather during a webinar. What a wonderful firehose of information. I knew I needed the book. She tells you why and how to get found. Read morePublished 20 months ago by James Brewer