Get your business noticedand make more profits!withworld-class search engine marketing
If you're dissatisfied with your Internet marketing, TheFindability Formula will show you how to make your business morevisible to customers when they're ready to buy.
Whether you're a seasoned search marketer, a paid searchadvertiser, or a complete novice, this book will help position yourbusiness front-and-center when prospects are searching forsolutions online. In simple, non-technical language, renownedsearch engine marketing expert Heather Lutze reveals how to achieve"findability" through the use of the ideal keywords applied to bothpay per click campaigns and organic search optimization. Sheincludes a wealth of creative strategies for keeping campaignsfresh and effective, so that you can re-energize stale Web sites ortweak successful ones to make them even more profitable. Inaddition, Lutze explains how to respond to your customers andunderstand their issues, wants, and needs so that you can moreeasily turn prospects into customers. Her step-by-step approach,up-to-date research, and warnings about common pitfalls make thisthe ultimate practical guide to getting your business noticed onthe Internet.
"Getting more attention than your competition is about more thanFlash. The Findability Formula shows you how to get to the front ofthe line and stay there.?We could not have done it without?thisbook."
Patrick Cox, President, TaxMasters (txmstr.com)
"Lutze is a true leader and visionary in SEM. Businesses of alltypes and sizes will benefit from reading her insights andimplementing her recommendations."?
Wendy St. Clair Pearson, Senior Director of Marketing andCommunications, Verio, Inc. (verio.com)
An easy to read primer on SEO. After an introduction to the all the basic terms, the book focused on defining your business and keywords necessary to be found on the net. Read morePublished 16 days ago by Steven J Weber
I found this information, very helpful in understanding the world of SEO. Well written. It proved helpful when I helped a friend build a website 3-4 years after reading it. Read morePublished 12 months ago by Gnitas
I've known for a long time how important keywords are to business and yet I haven't taken the time to really dive into them the way I need to. Read morePublished 19 months ago by Stephanie Hillberry
Like most small business owners I am always looking for an edge, and one edge I found is Heather. She is one of my best kept secrets. Read morePublished 22 months ago by Christopher T. Fennell
This book was easy to understand and every concept was thoroughly explained. They main points are outlines clearly, but there is too much unnecessary repetitions of the same... Read morePublished 22 months ago by Megan Stotts
I am studying this book and find it very good in giving me all of the things I need to think about and address as I go forth in building a web prescence. Very thorough.Published 22 months ago by Grady T. Birdsong