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Get your business noticedand make more profits!with world-class search engine marketing
If you're dissatisfied with your Internet marketing, The Findability Formula will show you how to make your business more visible to customers when they're ready to buy.
Whether you're a seasoned search marketer, a paid search advertiser, or a complete novice, this book will help position your business front-and-center when prospects are searching for solutions online. In simple, non-technical language, renowned search engine marketing expert Heather Lutze reveals how to achieve "findability" through the use of the ideal keywords applied to both pay per click campaigns and organic search optimization. She includes a wealth of creative strategies for keeping campaigns fresh and effective, so that you can re-energize stale Web sites or tweak successful ones to make them even more profitable. In addition, Lutze explains how to respond to your customers and understand their issues, wants, and needs so that you can more easily turn prospects into customers. Her step-by-step approach, up-to-date research, and warnings about common pitfalls make this the ultimate practical guide to getting your business noticed on the Internet.
"Getting more attention than your competition is about more than Flash. The Findability Formula shows you how to get to the front of the line and stay there.?We could not have done it without?this book."
Patrick Cox, President, TaxMasters (txmstr.com)
"Lutze is a true leader and visionary in SEM. Businesses of all types and sizes will benefit from reading her insights and implementing her recommendations."?
Wendy St. Clair Pearson, Senior Director of Marketing and Communications, Verio, Inc. (verio.com)
It's a primer on SEO. If you know nothing this is a good starting point. If you are heading to college to learn more about marketing and SEO--this is a good resource. Read morePublished 8 months ago by Holly
An easy to read primer on SEO. After an introduction to the all the basic terms, the book focused on defining your business and keywords necessary to be found on the net. Read morePublished 10 months ago by Steven J Weber
I found this information, very helpful in understanding the world of SEO. Well written. It proved helpful when I helped a friend build a website 3-4 years after reading it. Read morePublished 22 months ago by Gnitas
I've known for a long time how important keywords are to business and yet I haven't taken the time to really dive into them the way I need to. Read morePublished on July 1, 2013 by Stephanie Hillberry
Like most small business owners I am always looking for an edge, and one edge I found is Heather. She is one of my best kept secrets. Read morePublished on April 7, 2013 by Christopher T. Fennell