This no-nonsense book explains in detail how to manage an aggressive, effective multi-pronged Internet marketing campaign that will absolutely increase the amount of targeted traffic your web site receives. Don't play second fiddle to your competition...be the firm that EVERYBODY sees when they search for your services! Topics covered include: SEO and PPC keyword research. On-page optimization. Using blogging, content, and social networking sites to promote your web site. Using social bookmarking sites. Using an information hub to guide search engine spiders to find your links. Using XML sitemaps to help the search engines find your web pages. How to manage your pay per click accounts to generate the maximum number of leads for your marketing dollars. How to write winning paid search ads and landing pages. How all the pieces of search engine marketing fit together into a cohesive plan.
Book Description
Editorial Reviews
About the Author
Jerry Work is president of Work Media, a search engine marketing company based in Nashville, Tennessee. He holds a degree in Economics and Finance from the University of Tennessee, and at one time was a certified Microsoft .NET developer. He is the former Manager of Search for Shop at Home TV and is also the author of Scientific Search Engine Marketing. Chris Work, Jerry's brother, is a partner in Work Media. Chris is one of the top experts in the country in the promotion of law firm web sites, having successfully promoted sites for dozens of law firms.
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Let's face it, the market of personal injury attorneys is overcrowded and most of the mass media is saturated with the ads of only a few firms with large advertising budgets. Most firms have websites these days, but again, that's the problem - everyone has a website. The biggest question then is how to draw potential clients to your own website. One answer is internet marketing, both the organic and the paid per click methods.
This book is a good primer for lawyers interested in exploring this new world and it provides a good explanation of such things as to how to get your website noticed by websearch sites, how to get the right kinds of links to your site, and what to do while you're waiting for your site to get noticed by the indexers, namely, pay per click advertising, mainly through Google and Yahoo! The book also provides an introduction into marketing your firm and website through social networking sites, something that many attorneys have probably never thought of exploring.
Overall, I found the book useful, although the authors make no claim that additional study of such things as search engine optimization will not be necessary. I did like the fact that the authors, unlike many in the field, did not use their book as a means to market their own product and services.
My only complaint was that the price of the book was a bit high considering that it was published in paperback form.
This book is a good primer for lawyers interested in exploring this new world and it provides a good explanation of such things as to how to get your website noticed by websearch sites, how to get the right kinds of links to your site, and what to do while you're waiting for your site to get noticed by the indexers, namely, pay per click advertising, mainly through Google and Yahoo! The book also provides an introduction into marketing your firm and website through social networking sites, something that many attorneys have probably never thought of exploring.
Overall, I found the book useful, although the authors make no claim that additional study of such things as search engine optimization will not be necessary. I did like the fact that the authors, unlike many in the field, did not use their book as a means to market their own product and services.
My only complaint was that the price of the book was a bit high considering that it was published in paperback form.
Inside This Book
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Key Phrases - Statistically Improbable Phrases (SIPs):
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search marketing, mobile ads, giant squid, dofollow links, preferred cost bidding, search engine marketing campaign, paid search campaign, keyword inventory, search engine optimization campaign, pay per click campaigns, daily spending limit, cost per conversion, link swapping, volume keywords, conversion tracking, optimize your site, negative keywords, social bookmarking sites, broad match, shows performance data, keyword density, search engine results page, click marketing, keyword research, landing page Key Phrases - Capitalized Phrases (CAPs): (learn more)
The Law Firm Internet Marketing Book, Google Analytics, Website Optimizer, Find Duplicate Keywords, Keyword Set, Edit Campaign Settings, Product Submit, Replace Text, Keyword Grouper, Get Recent Changes, New York, Quality Index, Keyword Performance, Little Rock, Advanced Bid Changes, Las Vegas, Work Media, Local Business Ads Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
search marketing, mobile ads, giant squid, dofollow links, preferred cost bidding, search engine marketing campaign, paid search campaign, keyword inventory, search engine optimization campaign, pay per click campaigns, daily spending limit, cost per conversion, link swapping, volume keywords, conversion tracking, optimize your site, negative keywords, social bookmarking sites, broad match, shows performance data, keyword density, search engine results page, click marketing, keyword research, landing page Key Phrases - Capitalized Phrases (CAPs): (learn more)
The Law Firm Internet Marketing Book, Google Analytics, Website Optimizer, Find Duplicate Keywords, Keyword Set, Edit Campaign Settings, Product Submit, Replace Text, Keyword Grouper, Get Recent Changes, New York, Quality Index, Keyword Performance, Little Rock, Advanced Bid Changes, Las Vegas, Work Media, Local Business Ads Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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