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The First Easter Rabbit: Deluxe Edition (2010)

Burl Ives , Robert Morse , Arthur Rankin Jr. , Jules Bass  |  NR |  DVD
4.3 out of 5 stars  See all reviews (20 customer reviews)

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Product Details

  • Actors: Burl Ives, Robert Morse, Stan Freberg, Paul Frees, Don Messick
  • Directors: Arthur Rankin Jr., Jules Bass
  • Writers: Jules Bass
  • Producers: Arthur Rankin Jr., Jules Bass
  • Format: Multiple Formats, Color, Animated, NTSC
  • Language: English (Dolby Digital 1.0)
  • Subtitles: English, French
  • Region: Region 1 (U.S. and Canada only. Read more about DVD formats.)
  • Aspect Ratio: 1.33:1
  • Number of discs: 1
  • Rated: NR (Not Rated)
  • Studio: Warner Home Video
  • DVD Release Date: February 16, 2010
  • Run Time: 25 minutes
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (20 customer reviews)
  • ASIN: B002WCLG34
  • Amazon Best Sellers Rank: #141,164 in Movies & TV (See Top 100 in Movies & TV)
  • Learn more about "The First Easter Rabbit: Deluxe Edition" on IMDb

Special Features

Six menu-based puzzles for kids

Editorial Reviews

Product Description

The First Easter Rabbit: Deluxe Edition

A Rankin/Bass production narrated by Burl Ives that feels much like the classic holiday specials Santa Claus Is Comin' to Town, Frosty the Snowman, and Rudolph the Red-Nosed Reindeer, the 1976 The First Easter Rabbit tells the story of how a plush bunny named Stuffy became the world's very first Easter rabbit. The story begins much like the classic book The Velveteen Rabbit: a plush rabbit is given to a young girl as a Christmas present and she develops a great love for it. When the girl becomes ill with scarlet fever, the doctor says the bunny must be burned, but before that can happen, a fairy makes the toy rabbit come alive. Here the television special departs from the classic story, and the fairy charges Stuffy with the important mission of becoming the first Easter rabbit. With a little help from Santa, Stuffy sets out to outsmart the villain Zero--who's bent on turning Easter Valley from a place of eternal spring to a frozen wasteland like the rest of the North Pole--and figure out how to deliver Easter baskets to children around the world. The special contains several songs performed by Ives, most of which are not particularly memorable, as well as Ives singing the famous Irving Berlin song "Easter Parade" from the 1948 film of the same name. This sweet and fanciful special about the Easter Bunny is appropriate for kids ages 3 and older, and, while it probably won't become a classic in the league of the Rankin/Bass holiday specials, it's a secular Easter story that's worth sharing. --Tami Horiuchi

Customer Reviews

Most Helpful Customer Reviews
27 of 27 people found the following review helpful
4.0 out of 5 stars Holiday fun from Rankin/Bass July 14, 2003
Format:VHS Tape|Verified Purchase
This half hour film released in 1976 is one of 3 Easter films produced by the Rankin and Bass Studio. The other 2 are
"Here Comes Peter Cottontail", which is about all the Holidays as 2 rabbits compete to deliver the most eggs and become the new Easter Bunny, and "The Easter Bunny is Coming to Town", which concentrates on explaining traditions of Easter, very similar to "Santa Claus is Coming to Town."

The main difference with this film is that it uses traditional animation, and the 2 above are Animagic, (stop-motion). Burl Ives narrates and sings again in this one, and is even drawn to be dressed like the character he played in Rudolph. There are at least 2 good songs in the film. The studio that made this film are perfectionists, and even their credits are imaginative and fun to watch. The story starts before there was ever an Easter Rabbit, and he was stuffed bunny owned by a girl. He is brought to life to serve as the symbol of Easter and moves to a magical place called Easter Valley. When Easter is threatened Santa joins the bunny in defending Easter Valley.

You may remember Rankin and Bass as the folks that brought us such beautiful holiday classics such as Rudolph the Red-nosed Reindeer, Year without a Santa Claus, Nestor the Long Eared Donkey, Mad Monster Party, The Little Drummer Boy, Frosty the Snowman, Santa Claus is coming to Town, Mouse on the Mayflower, Here Comes Peter Cottontail, The Easter Bunny is Coming to Town, Cricket on the Hearth, the Stingiest Man in Town, Jack Frost, Pinnochio's Christmas, Rudolph's Shiny New Year, the First Easter Bunny. They also made non-holiday films such as the Hobbit, Flight of Dragons, the Last Unicorn. It is incredible that one company is responsible for all those TV specials, 95% of the ones we see every year.
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18 of 18 people found the following review helpful
4.0 out of 5 stars A sweet tale March 24, 2004
By D. Earp
Format:VHS Tape|Verified Purchase
The First Easter Rabbit is another story to add to your Rankin/Bass collection! This story is animated though,instead of stop-motion, which they are probably more known for. This does not make it any less charming though(Frosty the Snowman, one of my faves, is animated also) and as a Rankin/Bass fan you can really tell it is one of their animations.
The First Easter Rabbit is about Stuffy, a lttle girls stuffed rabbit, and how he becomes the Easter Bunny. I first saw this when I was a little girl, I am now 25 and still love this and all other Rankin/Bass stories. My only reason for giving it 4 stars is because you can't get it on DVD yet, and it should be teamed up with the other 2 Easter stories "The Easter Bunny is Comin' to Town" and "Here comes Peter Cottontail".
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3 of 3 people found the following review helpful
Stuffy is a stuffed bunny given to a little girl one Christmas in the Victorian era. When the little girl comes down with Scarlet Fever, her doctor must insist all her toys and clothes be burned. Luckily, because she loved him so much, Stuffy is saved from the fire by a fairy who looks after well-loved toys and turns them real. Stuffy is given an extra mission, however. It has been decided that he is to be the first Easter Rabbit. Soon, Stuffy is on a trek to Easter Valley, joined by three rabbit misfits, to set up shop in this magical, green location hidden away at the North Pole. But, as the fairy warned him, Stuffy must be cautious. The snow creature known as Zero intends to make Easter Valley like the rest of the North Pole before his first Easter visit can ever take place!

"The First Easter Rabbit" is a sweet if unremarkable little animated special from Rankin/Bass, the masters of holiday specials only outdone by the Peanuts gang over the years. The team produced three Easter specials that come to mind, this one being the second, from 1976. While this story is done in traditional, hand-drawn cel animation, the other two, "Here Comes Peter Cottontail" (1971) and "The Easter Bunny is Coming to Town" (1977) are stop-motion "Animagic" (ala R/B's famous Rudolph TV special) and generally seem to be better-known. Personally, I have always been most familiar with "Here Comes Peter Cottontail", probably the best-known of the three, and it is a true favorite of mine. The other two I had never seen until today, Easter 2013, and in fact, I won't have seen Easter Bunny is Coming to Town until after I finish writing this. I'll probably review that one too.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Adorable! May 29, 2012
Format:DVD|Verified Purchase
This is an adorable story for the Easter season. It is colorful, the story pace is set for the young viewer, and the character voices are clear.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Easter Bunny Video April 11, 2012
Format:DVD|Verified Purchase
This video was purchased for my twin 2 year old grandchildren for Easter. After reviewing several Easter DVD's I chose this one because it looked like the perfect video for the children. They watched it with mommy and daddy. They liked the animation, the music, and the colorful characters. Burl Ives has always been a favorite with me and my daughter. His voice is just perfect for so many children's videos. I made the right choice. They have a rabbit in the house so they could really relate. The First Easter Rabbit
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2 of 3 people found the following review helpful
4.0 out of 5 stars Rankin/Bass' Hidden Easter Egg Hops Onto DVD February 28, 2010
THE FIRST EASTER RABBIT is another holiday gem from Rankin/Bass - creators of most of the classic holiday specials including RUDOLPH THE RED NOSED REINDEER, SANTA CLAUS IS COMIN' TO TOWN, FROSTY THE SNOWMAN, MAD MONSTER PARTY etc...

This is their 3rd (and least-known) Easter special, the previous two being HERE COMES PETER COTTONTAIL and THE EASTER BUNNY IS COMIN' TO TOWN. While those two were filmed in stop-motion "Animagic", this one is done in regular cel-animation similar to the style of "Frosty The Snowman". This is a sort of re-working of The Velveteen Rabbit story, with some mischievous bunnies, an icy villain and Santa Claus thrown in for good measure. It was originally a half-hour special, so that means it will run only around 25 minutes without the commercials.

While not as good as Peter Cottontail or Easter Bunny, this is still an enjoyable special with all of the familiar Rankin/Bass touches - a nice, warm holiday feeling, bouncy songs and music, and colorful, fun animation. Featuring the voice of Burl Ives whose classic narration and songs add to the holiday spirit! This DVD will be of special interest to those kids who just don't dig the puppet-animation, which I myself and many others prefer.
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Most Recent Customer Reviews
5.0 out of 5 stars Five Stars
Great dvd
Published 13 days ago by Robert Thompson
5.0 out of 5 stars Five Stars
Published 21 days ago by linrey
5.0 out of 5 stars Five Stars
most deff recommend for everybody.
Published 2 months ago by Latanya Sturgill
4.0 out of 5 stars ok
this video was ok, not my favorite animation, it's old school, if you like that 1970's style of animation, we watched it once
Published 9 months ago by TERESA
5.0 out of 5 stars Easter Rabbit woohoo
Love any and all Easter toons and this fits the bill, great to have to watch with the family on Easter morning. Want more and more
Published 9 months ago by Natasha Jiovino
2.0 out of 5 stars Silly
A very silly movie with bizarre animations. My kids watched it half way through and we donated it. Pretty boring.
Published 10 months ago by Sarah Cole
5.0 out of 5 stars That Rabbit!
I remember this movie from when I was younger so I got it for my 3 year old daughter. She loved it and runs around the house singing "That rabbit, that rabbit!". Read more
Published 17 months ago by Kooks1212
5.0 out of 5 stars great
how can you go wrong with rakin and bass, it is a great story and gets kids in the mood for easter
Published 18 months ago by catherine
5.0 out of 5 stars The First Easter Rabbit
My kids enjoyed this movie. I enjoyed it as a kid. Wonderful family entertainment. Classic holiday children's cartoon. I recommend this movie.
Published 21 months ago by DanT
5.0 out of 5 stars Love This
I got this for my 4 year old son. I wanted him to watch the Easter movie that I used to watch when I was kid. He loves it!!
Published on April 14, 2012 by lbcash
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