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The First Modern Campaign: Kennedy, Nixon, and the Election of 1960
Format: HardcoverChange
Price:$87.00+Free shipping with Amazon Prime

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2 of 3 people found the following review helpful
on December 21, 2007
Donaldson's language is fairly simple and accessible, making this a fast read with a clear analysis thread. The arguments are interesting, and while not all of them are new, it's a good look at how modern campaigning has affected the way candidates are presented to the public (perhaps to the detriment of the process), and the effects of modernity on campaigning (are we seeing the true person)?
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0 of 1 people found the following review helpful
on May 7, 2014
This book is a thorough analysis of the 1960 campaign. Unlike Making of the President 1960, Donaldson gives inside narratives of both campaigns. This makes for a more complete understanding of the competing strategies of the two campaigns. This book is exceptional.
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