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The Fish That Ate the Whale: The Life and Times of America's Banana King [Hardcover]

Rich Cohen
4.1 out of 5 stars  See all reviews (66 customer reviews)

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Book Description

June 5, 2012
A legendary tale, both true and astonishing, from the author of Israel is Real and Sweet and Low

When Samuel Zemurray arrived in America in 1891, he was tall, gangly, and penniless. When he died in the grandest house in New Orleans sixty-nine years later, he was among the richest, most powerful men in the world. In between, he worked as a fruit peddler, a banana hauler, a dockside hustler, and a plantation owner. He battled and conquered the United Fruit Company, becoming a symbol of the best and worst of the United States: proof that America is the land of opportunity, but also a classic example of the corporate pirate who treats foreign nations as the backdrop for his adventures. In Latin America, when people shouted “Yankee, go home!” it was men like Zemurray they had in mind.

            Rich Cohen’s brilliant historical profile The Fish That Ate the Whale unveils Zemurray as a hidden kingmaker and capitalist revolutionary, driven by an indomitable will to succeed. Known as El Amigo, the Gringo, or simply Z, the Banana Man lived one of the great untold stories of the last hundred years. Starting with nothing but a cart of freckled bananas, he built a sprawling empire of banana cowboys, mercenary soldiers, Honduran peasants, CIA agents, and American statesmen. From hustling on the docks of New Orleans to overthrowing Central American governments, from feuding with Huey Long to working with the Dulles brothers, Zemurray emerges as an unforgettable figure, connected to the birth of modern American diplomacy, public relations, business, and war—a monumental life that reads like a parable of the American dream.

 


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Editorial Reviews

Review

Praise for The Fish That Ate the Whale:

“This is a rollicking but brilliantly researched book about one of the most fascinating characters of the twentieth century. I grew up in New Orleans enthralled by tales of Sam Zemurray, the banana peddler who built United Fruit. This book recounts, with delightful verve, his military and diplomatic maneuvers in Central America and his colorful life and business practices.” —Walter Isaacson, president and CEO of the Aspen Institute and author of Steve Jobs

“Sam ‘the Banana Man’ Zemurray was a larger-than-life character. Rich Cohen is a superb storyteller. Put them together and you have a startling and often hilarious account of one of the forgotten heroes (and villains) of the American empire.” —Zev Chafets

“In Rich Cohen’s masterful and enthralling narrative, one man’s character is not simply his fate but also that of a nation. With verve, wit, and page-turning excitement, The Fish That Ate the Whale unfolds as compelling story of bold success coupled with reckless ambition. I loved this book.” —Howard Blum, author of The Floor of Heaven and American Lightning

“If this book were simply the tale of a charismatic and eccentric banana mogul, that would have been enough for me—especially with the masterful Rich Cohen as narrator. But it’s not. It is also the story of capitalism, psychology, immigration, public relations, colonialism, food, O. Henry’s shady past, and the meaning of excellence.” —A. J. Jacobs, author of The Year of Living Biblically

“What a story, and what a storyteller! You’ll never see a banana—and, for that matter, America—the same way again.” —Aleksandar Hemon, author of The Lazarus Project

“There’s a lot to learn about the seedier side of the ‘smile of nature’ in this witty tale of the fruit peddler-turned-mogul.” —Chloë Schama, Smithsonian

“Cohen ... gives us the fascinating tale of ‘Sam the Banana Man,’ a poor Russian Jew who emigrated to Alabama as a teenager and ended up controlling much of Central America . . . Rich Cohen books constitute a genre unto themselves: pungent, breezy, vividly written psychodramas about rough-edged, tough-minded Jewish machers who vanquish their rivals, and sometimes change the world in the process. Within this specialized context, Cohen’s Zemurray biography admirably fills the bill.” —Mark Lewis, The New York Times Book Review

“Cohen’s narrative has considerable charm, whether pondering Zemurray’s Jewish identity or claiming him as a man ‘best understood as a last player in the drama of Manifest Destiny.’” —The New Yorker

“Americans puzzling over the role of today’s powerful corporations — Bain Capital, Goldman Sachs, Google — may profit from considering the example of the United Fruit Company . . . A new account of United Fruit and one of its leading figures, Samuel Zemurray . . . The Fish That Ate The Whale . . . usefully reminds us of some of the wonderful things about capitalism, and some of the dangers, too . . . The book recounts all the Washington insiders hired by Zemurray as lobbyists, including Tommy “the Cork” Corcoran. A business that lives by Washington is finally at its mercy, as United Fruit learned when the antitrust cops came after it. It’s all something to remember the next time you peel a banana.” —Ira Stoll, Time

“Cohen’s masterful and elegantly written account of Zemurray and the corporation he built is a cautionary tale for the ages: how hubris can destroy even the greatest and most powerful company.” —Chris Hartman, The Christian Science Monitor

“[An] engrossing tale of the life of Sam Zemurray . . . With his nimble narrative journalism, Cohen makes a convincing case that the somewhat obscure Sam Zemurray was in fact a major figure in American history. Cohen does so with a prose briskly accented with sights, sounds and smells, and invigorated with offhand wisdom about the human journey through life. What’s rarer about Cohen’s style is his skill with metaphor. His are apt and concise, but they’re also complex . . . There are men of action and there are men of words: The contrast between them is a sort of shadow narrative in The Fish That Ate the Whale . . . At the end of Cohen’s story, impetuous doers such as Zemurray not only cede the moral high ground, but also live to witness the terrifying power of the talkers . . . If some level of this book proposes a contest of Cohen vs. Zemurray, then the win goes rather unambiguously to Cohen; to paraphrase Edward Bulwer-Lytton, the pen is mightier than the banana.” —Austin Ratner, The Forward

“[A] grippingly readable biography . . . Cohen fleshes out the legend [of Samuel Zemurray] in a 270-page account full of novelistic scene setting and speculative flights—the kind of writing that . . .  puts Cohen firmly in the tradition of non-fiction reportage pioneered by Tom Wolfe and Norman Mailer. Based on scores of interviews, four years of archival research and on-the-spot reporting from Central America and New Orleans, the book carries its details easily, sweeping readers on a narrative flood tide that matches the protean energy of Zemurray himself . . . As sketched by Cohen, the big man emerges as a complicated, all-too-human hero, one whose bullish nature sometimes blinded him, but never let him accept defeat.” —Chris Waddington, New Orleans Times-Picayune

“Portions of Zemurray’s story, after all, are as good an example of the American promise as one could imagine . . . On the other hand, as Cohen acknowledges, Zemurray, especially with regard to his Latin American interests, was ‘a pirate, a conquistador who took without asking.’ This duality—and Cohen’s immensely readable portrait of it—makes for a captivating character.” —James McAuley, The Washington Post

“If you are a fan of pulp fiction, of seamy thrillers, of dank and tawdry noirs, of ashcan gutter naturalism, of absurdist caper novels, of whatever-it-takes-to-succeed, rags-to-riches sagas, then put away your books by David Goodis, Jim Thompson, Ross Thomas, George Gissing, Chester Himes, James M. Cain, Sinclair Lewis, Theodore Dreiser, and James Hadley Chase, and instead pick up Rich Cohen’s vigorous and gripping The Fish That Ate the Whale: The Life and Times of America’s Banana King. This history-embedded, anecdote-rich biography of Sam Zemurray, the bigger-than-life figure behind United Fruit Company at its height of power, is a balls-to-the-wall, panoramic, rocket ride through an acid bath, featuring unbelievable-but-true tales of power-grabbing, ambition, folly, passion, commerce, politics, artistry, and savagery: daydream and nightmare together . . . Cohen gives us this awesome story with a novelist’s canny eye for details and pacing—he injects learned disquisitions that are easy to digest whenever necessary—and a fair share of reflection and commentary and psychologizing without undue editorializing or finger-pointing.” —Paul Di Filippo, Barnes and Noble Review

“Cohen’s biography of ‘Banana King’ magnate Samuel Zemurray in The Fish That Ate the Whale is really a history of the yellow fruit itself . . . Zemurray exemplified both the best and worst of American capitalism. His saga provides plenty of food for thought next time you grab one off the bunch.” —Keith Staskiewicz, Entertainment Weekly

“In The Fish That Ate the Whale Rich Cohen sketches a lively and entertaining portrait of Samuel Zemurray, a banana importer and entrepreneur who rose from immigrant roots to take the helm of the storied United Fruit Co., among other accomplishments . . . Cohen unfurls a rich, colorful history of a man who championed the establishment of the State of Israel by providing arms and ships to the Irgun, the nascent underground army. He gave muscle and capital to Eisenhower’s decision to stage Operation PBSuccess, a CIA coup against Jacobo Arbenz’s teetering democracy in Guatemala in 1954 . . . Was he a conquistador, pirate, explorer, tycoon, or a man of the people? Cohen’s textured history shows that Zemurray played all of these roles, making him the ultimate Zelig-like character of the 20th century.” —Judy Bolton-Fasman, The Boston Globe

“Absorbing, nimble and unapologetically affectionate . . . Mr. Cohen is a wonderfully visceral storyteller . . . it’s a magnificent, crazy story, engagingly told.” —Aaron Gell, New York Observer

“Eminently readable . . . The banana is lovely in its simplicity, but it turns out the man who ruled the banana kingdom for generations was quite the opposite—part conquistador, part pioneering businessman. Zemurray walked the line, and his interlaced legacies make for a fascinating and entertaining tale.” —Kevin G. Keane, San Francisco Chronicle

“Lyrical ... This remarkable book . . . is a beautifully written homage to a man whose pioneering life mirrors so much of America’s beauty and beastliness. The life of Sam the Banana Man, in Cohen’s eloquent hands, is as nourishing and odd as the bendy yellow berry that made him great.” —Melissa Katsoulis, The Times (London)

“Documentary veracity counts for less than the dashing energy of Cohen’s characterisation, and the moody atmosphere of the landscapes in which he sets this buccaneering life—New Orleans with its malarial damp, the jungle in Panama where an incomplete, unbuildable highway i...

About the Author

Rich Cohen is a New York Times bestselling author as well as a contributing editor at Vanity Fair and Rolling Stone. He has written seven books, including Tough Jews, Israel Is Real, and the widely acclaimed memoir Sweet and Low. His work has appeared in The New Yorker, The Atlantic Monthly, Harper’s Magazine, and Best American Essays. He lives in Connecticut with his wife, three sons, and dog.


Product Details

  • Hardcover: 288 pages
  • Publisher: Farrar, Straus and Giroux; First Edition edition (June 5, 2012)
  • Language: English
  • ISBN-10: 9780374299279
  • ISBN-13: 978-0374299279
  • ASIN: 0374299277
  • Product Dimensions: 9.3 x 6.3 x 1 inches
  • Shipping Weight: 1.1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (66 customer reviews)
  • Amazon Best Sellers Rank: #9,439 in Books (See Top 100 in Books)

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Customer Reviews

What a great book with extensive research. John R  |  12 reviewers made a similar statement
Samuel Zemurray lived a fascinating life and Cohen tells that story well. Samuel J. Sharp  |  9 reviewers made a similar statement
Most Helpful Customer Reviews
22 of 23 people found the following review helpful
5.0 out of 5 stars Sam The Banana Man June 7, 2012
Format:Hardcover
The Fish That Ate The Whale is sensational. A page turner, the book tells the story of poor Russian immigrant Sam Zemurray who came to the USA in the late 1800s with nothing but a strong body and a keen mind. He settled in Alabama, where he soon fell in love with the humble yellow banana--not so humble, it turned out. He started in the fruit trade at the bottom, selling the bananas other peddlers considered too yellow to make it to the market in time for a sale. Called ripes, these bananas were considered garbage by other so-called "banana men." With them, Zemurray built his first fortune. He would eventually move to Honduras, go to war with United Fruit, and conquer United Fruit, overthrowing governments in Honduras and Guatemala along the way. All of this is told with great style, color and verve. It's like an opera of the American dream that raises questions about righteousness and sin, the good and bad that has resulted from a certain kind of energy and overweening ambition. It's a book about business, family, love and loss, but mostly it's the story of America.
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24 of 27 people found the following review helpful
3.0 out of 5 stars The Fish that Ate the Whate August 1, 2012
Format:Hardcover|Amazon Verified Purchase
I have worked for United Fruit Company over 30 years, 15 of which were in the tropics: Colombia, Costa Rica and Honduras, and remember the legend of Sam Zemurray well from the tales of people I worked with. While the story overall is fascinating and contains a number of historic facts that I was unaware of, for example the Israel connection, there are numerous technical errors in the manuscript. It makes me wonder who proofread the book before it was published. Here are just a few of those errors: The river Utila he refers to is called the Ulua. Utila is one of the Bay Islands off the Caribbean coast; bananas do ripen on the "tree" beautifully and taste delicious, you just have to cut them down green so they can be packed and transported by ship to the markets where they are finally ripened in specially equipped ripening rooms; the banana stem and bunch are synominous, the stem or bunch has typically 7 to 10 hands and each hand is cut into clusters of 5 fingers (average) for retail display for the final consumer.
Sam Zemurray was a real macho and the right man for those times. He created a banana empire where there were jungles before. The liberal minded college professors and historians should know that each farm had a village with a house for every laborer, a farm store, a free school and a free dispensary with access to a free central hospital. The pay may have been low, but they did not pay for their housing and many local schoolteachers quit their jobs in the national schools because the pay at the comnpany packing stations was so much higher. The unions fought the company whenever it wanted to turn over their facilities to local ownership because they knew that the laborers were far better off working for the "gringos" rather than local bosses/farmers.
I am saying all this to put this into proper perspective. One should not and cannot judge yesterday's events by today's standards. Where do you stop? Look what we did to the Indian population in North America? The then European immigrants and our Government stole their lands and their livelyhood. United Fruit never stole any lands, they created something where there was nothing before. It required tough and rough hombres who defended their perceived rights when local governments in those past years were mostly corrupt and dictatorships.
I am very proud of those years and the many fine people I worked with. The only reget that I have is never having met Sam the Banana Man. He retired 3 years before I started working with United Fruit.
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23 of 26 people found the following review helpful
5.0 out of 5 stars The Godfather, With Bananas June 7, 2012
Format:Hardcover
Sam Zemurray walks into a jungle, grows a product, becomes a giant. He takes over companies, a market, a continent. He becomes a political problem. He rescues a nation. And he becomes a rich man, a legend, finally a great story. You travel the whole thing with him, under the big sun and with the smells of the jungle and the rolling train compartments and the central air in the boardrooms. You see him grow from a lanky green immigrant kid--Cohen describes him as tall and hard-eyed, and you keep seeing Sam as John Wayne, or like George Clooney--to a rolled-sleeve powerhouse on the plantations to a man in a suit in the corridors of power, the most dangerous of all. Rich Cohen is telling a great story, an adventure story. You look at the things you want. You imagine going out to get them; then you do get them and what does it mean to you and do to you? What does it mean for your family--the people you live with, the ones you leave behind with the money? It's The Godfather with Bananas. It's also any life, in bigger letters. And it's the business, how the banana traveled from jungle to your table; that's Sam Zemurray there, in your cabinet, who got the fruit sliced onto your cereal, in your yoghurt at the brunch place. In the book Cohen takes you across the picturebook South--farms and piers and sly deckhands--to palmy New Orleans and then into the tropics, the messy place we go to extract the good stuff. Manpower, resources, money, all to be spent and converted to power back in the necktie regions. The book gives you everything. The jungles. Gun fights on the plantations. Rickety airplanes. The stacks of money, the anxious men in offices and D.C., the agents, ultimatums. Mercenaries and revolutions. (And a great word, for people whose job it was to go out and raise a ruckus for pay in the shadowy parts of the world: Revolutin'.) Sam Zemurray walked out of his old life as an underdog and lowered his head to do the work and came back with everyone's world changed and himself somehow different. And with America's role in the world different too. The fact that this whole story is in a peel and sitting on your breakfast plate is something else again; it's like having Sam Zemurray there, first thing, asking what you are going to be up to today. And it brings back scenes from the story. The nights, the mercenaries, the growers, the battles, the big houses, the small children, the anxious meetings, the achievements, all moving from the jungle to the boats to your own house. An amazing book.
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Most Recent Customer Reviews
1.0 out of 5 stars Sam Zemurray's interesting life boringly told.
This has to be one of the worst written books I have ever read. I am at the halfway mark and trying to decide whether or not to finish it. Read more
Published 4 days ago by Rae Hepburn
4.0 out of 5 stars Such an interesting story
This is told like a novel. So very interesting, and a history of which most of us are not aware.
Published 6 days ago by Phyllis
5.0 out of 5 stars Who knew!?
A fascinating story of the people, companies, and governments enmeshed in the intrigue and initiative of the men that brought bananas to this country. Couldn't put it down.
Published 11 days ago by Peggy
5.0 out of 5 stars We eat a banana a day--but do you know where they come from??
I thoroughly enjoyed reading this book. How the main character became so important from such a humble beginning was a very interesting oddessey. Read more
Published 13 days ago by dolores shkolnik
4.0 out of 5 stars 5-Star Book, 3-Star Writing . . .
As far as business biographies goes, this is one of the most fascinating and storied lives I have ever read about. Read more
Published 17 days ago by Bradley Bevers
5.0 out of 5 stars Great Read!!!
Great book that tells a story so unbelievable that it seems like fiction. I'm from New Orleans and enjoyed the local history.
Published 21 days ago by Edward A Garton
5.0 out of 5 stars Very GOOD READ
this fleshed our some of my recent reading Like "why Nations Fail"
A good read and good backstory to recesnt history. 1900- present
Published 25 days ago by Gregory C. Kail
4.0 out of 5 stars A tale worth remembering
As we deal with the true cost of cheap goods this is a cautionary tale about the consequences of meeting consumer demand. A fascinating story that may make you think.
Published 1 month ago by Carl
3.0 out of 5 stars Sometimes clever and insightful
The biography is interesting, but there is too much intrusion of the author's personal life and attitudes. History is best that sticks to the facts.
Published 1 month ago by Richard Gruner
4.0 out of 5 stars Good read
Whether your interest is bananas, New Orleans history, United Fruit or Central America you will enjoy this story. An amazing an untold American rags to riches tale.
Published 1 month ago by Roger Neustadter
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