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The Food Truck Handbook: Start, Grow, and Succeed in the Mobile Food Business Paperback


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The Food Truck Handbook: Start, Grow, and Succeed in the Mobile Food Business + Running a Food Truck For Dummies + The Complete Idiot's Guide to Starting a Food Truck Business
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Product Details

  • Paperback: 288 pages
  • Publisher: Wiley; 1 edition (March 15, 2012)
  • Language: English
  • ISBN-10: 1118208811
  • ISBN-13: 978-1118208816
  • Product Dimensions: 9 x 6 x 0.8 inches
  • Shipping Weight: 12 ounces (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (58 customer reviews)
  • Amazon Best Sellers Rank: #6,856 in Books (See Top 100 in Books)

Editorial Reviews

From the Back Cover

The food truck craze has arrived. Don't miss out!

Foodies the world over have awakened to the mouthwatering potential of the food truck, inspiring national food truck competitions and even a show on the Food Network. The relatively low cost of entry, combined with free and low-cost ways to market them through social media, make the food truck business an ideal entry point for budding entrepreneurs.

The Food Truck Handbook offers step-by-step advice on achieving your mobile food mogul dreams. From concept development to gaining a loyal following to preventative maintenance on your equipment, this book covers everything you need to know about starting and running a successful food truck business, including:

  • Profiles of successful food trucks, detailing their operations, profitability, and scalability

  • How to write a sound business plan, set a reasonable budget, and raise the money to get started

  • Best practices and tools to help you pick a truck, choose a location, find trustworthy vendors, and get your truck open on time

  • How to stay lean and profitable by avoiding the most common operating mistakes??

  • How to grow from one truck to multiple trucks, restaurants, wholesale, or a food truck franchise

About the Author

David Weber is a food truck advocate and entrepreneur. He is founder and President of the NYC Food Truck Association (NYCFTA), which brings together small businesses that own and operate premium food trucks in New York City. David is also a cofounder of Rickshaw Dumplings, a growing fast casual chain that operates multiple food trucks. Prior to his experience in hospitality, David was a technology and business consultant. He holds an MBA from New York University's Stern School of Business and a BA in English literature from Yale University.


More About the Author

David Weber (Brooklyn, NY) is the founder and President of the NYC Food Truck Association (NYCFTA), which brings together small businesses that own and operate premium food trucks in NYC focused on innovation in hospitality, high quality food, and community development. Through his work at the NYCFTA, David liaises with local government and communities in order to help reinvent food truck vending in a way that is beneficial to the City, food truck entrepreneurs, and New Yorkers. David is also a cofounder of Rickshaw Dumpling Bar, a growing fast casual chain of two restaurants and four food trucks. Prior to his experience in hospitality, David was a technology and business consultant. David holds an MBA from New York University's Stern School of Business and a BA in English Literature from Yale University.

Customer Reviews

4.7 out of 5 stars
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I thought this book was very well written.
Nanny Cat
Excellent read, extremely well written, and great for entrepreneurs, food enthusiasts, and of course anyone in your life who likes a food truck (who doesn't?!).
DvS
A must read for anyone who is seriously considering starting a Food Truck Business.
K. Chapman

Most Helpful Customer Reviews

29 of 30 people found the following review helpful By Peter Stuyvesant on March 26, 2012
Format: Paperback Verified Purchase
I read through the book quickly, since it is uncomplicated and presents the basic concepts in a clear and distinct way. For anyone who is thinking about starting a food truck business or is simply interested in what everyone is talking about, this is the book to buy. The author hits on the big picture "policy" issues and delves into the nitty gritty that you would never know unless you had been on the streets running a truck for years. Since he's in NYC, where operating a business can be the most difficult, it's good to get an almost 'worst case' scenario. The section on regulations was helpful, since the author shows the different requirements and issues faced in different cities. I liked the commentaries from other truck operators; a good way to bring in different viewpoints.
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19 of 23 people found the following review helpful By Elizabeth Schroeter on May 20, 2012
Format: Paperback Verified Purchase
My high rating for this book has a lot to do with the fact that this book was EXACTLY what I needed to prepare to launch my own NYC food truck. Easy to follow and enjoyable to read, yet full of plenty of details, great tips and fun interviews with other food truckers. I kept a notebook next to me while I read this and wrote down things like: "test COGS at 30% to set final menu prices," "ask insurance broker if there are fees for additional insured (there shouldn't be!)," "sign up for free Google Voice phone number," and "consider hourly time limit on catering rates to cover staff pay." Really practical advice. My only complaint is that this book wasn't around three years ago when I started planning the food truck business. Of course if it had, it might have scared me off! Weber doesn't sugarcoat things, but he also makes sure to highlight the joys of street vending too. I feel so much more prepared after reading this handbook.
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12 of 16 people found the following review helpful By Natertots on April 18, 2012
Format: Paperback
As someone who picked this book up at a local store, rather than Amazon, I was shocked to see the price it's being offered at. I would have paid double what I did for the information contained in here! The book presents a timely, culturally relevant guide to the 50,000 foot view of owning and operating a food truck business, but drills down to the nitty gritty enough to answer some of the deeper questions one might have. While location varies intensely for regulatory requirements, the book presents a fantastic overview of what might be required to put the truck's tires on the road. If you're seriously considering a food truck venture, this book is a MUST READ! (Don't pass up the opportunity to get it for such a ridiculously low price, either!)
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7 of 9 people found the following review helpful By Amazon Customer on April 30, 2012
Format: Paperback Verified Purchase
What's it like to run a food truck? This book has what you need to know--all the details I wouldn't have thought of from a person who's done it sucessfully already. It's like having your own mentor. The number of things to think of is amazing!!--writing the business plan, getting funding, designing the truck inside and out, dealing with regulations and red tape, hiring the best people for the job, financing, branding, selling locations, growing from one truck to more...The author takes you through it all bit by bit. A very helpful and thorough how-to book!!
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2 of 2 people found the following review helpful By K. Chapman on January 9, 2013
Format: Paperback
I purchased this book expecting high level details. In reality, David Weber's book was thorough and detailed, (including information about vendors and suppliers you should connect with). I was able to launch my business in 30 days just by following the guidance given in the handbook. It truly was a roadmap, walking you through everything you need to know. I also appreciated the case studies and testimonials from actual Food Truck operators.

While running a food truck business is not easy, I am much more prepared because of the insight and instruction I received from the handbook. A must read for anyone who is seriously considering starting a Food Truck Business.
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6 of 8 people found the following review helpful By EmKay on July 19, 2012
Format: Paperback
I'm only part-way through this book, but thus far it has been an invaluable resource as I'm planning my own food truck venture. I'm taking notes of everything I think might be helpful, which has basically been me taking notes on nearly every single paragraph.

The way it's written is very engaging and easy to follow, and doesn't seem like a drag to read in the least like some other books of its kind. The author clearly has a passion for and expertise in the business. Highly recommended!
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1 of 1 people found the following review helpful By kaytee on November 20, 2012
Format: Paperback Verified Purchase
For anyone about to delve into the wonderful world of feeding those on the street, buy this book before you buy your truck! Great advise, great first steps & great stories of those that have been there.
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1 of 1 people found the following review helpful By Nanny Cat on August 16, 2012
Format: Paperback Verified Purchase
I thought this book was very well written. It was organized and covered all of the appropriate areas of starting a business. I was impressed with the author's business savvy.
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