That is the main item missing from author Pim Techamuanvivit's list of "Fifty Things Every Foodie Should Do, or at least try, once is his (her) life." Or maybe Pim didn't bother to mention it since the "wealthy" part is so obviously implied by the rest of her list, such as "Rent a house with a kitchen in Italy or France for a week" or "Eat a whole roasted turbot on the Basque coast in Spain" and "Dine at a Parisian 3-Star Restaurant." Or perhaps you could take Pim's "secret" advice on how to choose wine to go with your meal, by staying in the "middle" range of $75-$100 a bottle? Readers of Upscale - Living the Affluent Lifestyle or
Conde Nast Traveler might find themselves nodding along at her sage advice.
I suppose wealth is all relative, but for me a hundred dollar bottle of wine would be more of a once-in-a-lifetime type of splurge for a special event, and not something that I would casually order a couple of (one red, one white at all times!) when I am trying out a new restaurant with friends. Pim's perspective is that of an upper-class San Francisco city-dweller who spends as much time out of the country as in it, and her name-dropping of thousand-dollar-a-meal restaurants (which, Pim assures us, you should visit several times in order to ingratiate yourself as a customer) complete with famous chefs being called by their first name comes off as more of a "Look at me! Isn't my life more fabulous than yours?" -type of thing rather than a cool book on food.
This is too bad, because there is almost a cool book on food buried inside "The Foodie Handbook." When Pim isn't glorying in the wonder that is Pim's life, she does have some interesting comments on food and the joy of it all and some decent recipes as well. Like most people reading this book, I love food, I love flavor and cooking and all the different styles and varieties the world has to offer. I watch cooking shows and care about local cuisines and freshness and farmer's markets. There is some great cooking advice here, and my favorite section was on "How to make a perfect roast chicken." But that is only a portion of the book.
Ultimately, this book is more about Pim than about food. In fact, the whole point of the book seems to be posed to launch Pim as some sort of food celebrity, maybe as a ticket to her own food show or something. Almost all of the photographs are of Pim. Pim smiling and laughing. Pim enjoying a glass of wine in a beautiful location. Pim stirring a pot. A close-up of Pim's eyes while she sips a cup of coffee. A veritable Pim pin-up book.
Maybe I am just jealous, but I really don't need or want to read about all of these great food adventures that I will never be able to experience due to financial reasons, and hear them being tossed off as "Things every foodie should try." We would like to try Pim. Trust me. But most of us just can't.
Or maybe this book is exactly why I love food but tend to dislike foodies. Enjoying things doesn't have to come with such snobbery and games of one-upmanship(Pim gives some advice on how you can "out-foodie" people at a table...). I would rather listen to
Anthony Bourdain (Or "Tony" as Pim calls him!) talk about great street food and the viberant blend of culture and food, than rave and compare notes over who the new "hot chef" is and swap advice on "How to score a table at elBulli." (Another one on Pim's list.)
On a final note: Yes, as everyone has mentioned the actual design of this book is pretty bad. I have never seen such an unfortunate cover design, which looks cool but is entirely unfunctional for reading. The little cut out box (showing Pim's face, of course!) tore within a few pages. Also, the recipes included inside are all broken up onto two pages, so as a cookbook it is decidedly hard to work from. (Don't worry though, even though Pim includes many of her popular recipes, she also tells us that cooking from a recipe is a bad thing, so we can ignore her recipes...)