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The Forbes Model For Journalism in the Digital Age [Kindle Edition]

Lewis DVorkin (Forbes Chief Product Officer) , Forbes
4.7 out of 5 stars  See all reviews (7 customer reviews)

Print List Price: $13.95
Kindle Price: $4.63
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If you buy a new print edition of this book (or purchased one in the past), you can buy the Kindle edition for only $1.99 (Save 57%). Print edition purchase must be sold by Amazon. Learn more.

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Book Description

ABOUT THE BOOK

Since its founding in 1917, Forbes has been providing insights, information, and inspiration to ensure the success of those who are dedicated to the spirit of free enterprise.

Its flagship publications, Forbes and Forbes Asia, reach a worldwide audience of more than six million readers and its website, Forbes.com—the leading business site on the Web—attracts an audience that averages 30 million people per month. Forbes also publishes ForbesLife magazine and licensed editions in more than 25 countries around the world.

Lewis DVorkin has always appreciated the importance of clarity, particularly in his professional life and in the media he consumes. When he first came to Forbes in the mid-1990s, he completely understood the brand and its voice. Then he left for AOL as the millennium turned. It was obvious the news cycle was getting faster and digital media was the place to be. After that, he founded a startup, True/Slant. He had a clear idea – well, he hoped he did – for a new way to produce news.

Two years ago, he sold that company to Forbes, one of his investors. In re-joining a trusted brand and people he trusts as the chief product officer, he saw a direct path for the True/Slant team to take its ideas to a bigger stage. It’s worked out great. Why? Lots of reasons, especially this one: the clarity and strength of the Forbes mission.

Journalism at Forbes is rooted in the conviction that success results from free enterprise, the entrepreneurial spirit, smart investing – and living a life beyond the mere accumulation of dollars. Forbes is about aspiration. That message has given tremendous focus to the task of dramatically re-imagining our products and culture in the era of digital publishing and social media.

ABOUT THE AUTHOR

Lewis DVorkin serves as Chief Product Officer at Forbes Media. His long journey has taken him from The New York Times, Newsweek and The Wall Street Journal, to tabloid TV, AOL—and an instrumental role in launching TMZ.com. DVorkin has lived through a newspaper strike (sounds quaint, right?), the New York City Black Out in '77, and a bout with the Cabbage Patch Dolls. He was the founder and CEO of True/Slant, which Forbes invested in and later acquired. DVorkin first got hooked on the News business as the student editor of the Daily Iowan during the days of Vietnam, Watergate and Roe v. Wade. DVorkin would like to express his gratitude to James Bellows—a truly gifted editor, an extraordinary human being and a mentor.

TABLE OF CONTENTS

- Introduction: Disrupting the Media Model for News and Information
- The Forbes Approach to Brand Building
- Digital Journalism and the New Face of Media
- News & Social Media - Online Content in the Facebook Age
- A New Breed of Journalist - What Makes Forbes Writers Different
- Closing Thoughts: Reimagining a Magazine as a Digital Media Marches On

EXCERPT FROM THE BOOK

Entrepreneurial Journalism means digital screens that come alive with individual voice, real-time activity and dynamic content, not the homogenized, lifeless and static news pages I see on so many other news sites. When I spoke with Forbes staff reporter Deborah Jacobs about this change, she replied, “You know what’s changed for me at Forbes? I now write for my audience, not my editor.”

That’s what our new model is about – listening and engaging with news consumers. Then we trust our full-time reporters and knowledgeable contributors to respond by producing content that meets their needs. And lots of it! Digital audiences can’t seem to get enough information, so it’s our job to supply it. Our unique model enabled us to provide them with quality, quantity and variety across eight key verticals, or subject areas. Our individually branded content creators, not burdened by outdated bureaucratic journalistic layers, use the publishing tools we built for them to turn out thousands of posts – nearly 100,000 in 2011.


Editorial Reviews

About the Author

Lewis DVorkin serves as Chief Product Officer at Forbes Media. His long journey has taken him from The New York Times, Newsweek and The Wall Street Journal, to tabloid TV, AOL—and an instrumental role in launching TMZ.com. DVorkin has lived through a newspaper strike (sounds quaint, right?), the New York City Black Out in '77, and a bout with the Cabbage Patch Dolls. He was the founder and CEO of True/Slant, which Forbes invested in and later acquired. DVorkin first got hooked on the News business as the student editor of the Daily Iowan during the days of Vietnam, Watergate and Roe v. Wade. He can quote all the best lines from All the President's Men, and still thinks Howard Beale did it better than all the real-life pretenders who followed him. DVorkin would like to express his gratitude to James Bellows—a truly gifted editor, an extraordinary human being and a mentor.

Product Details

  • File Size: 212 KB
  • Print Length: 62 pages
  • Simultaneous Device Usage: Unlimited
  • Publisher: Hyperink - Journalism in the Digital Age (June 3, 2012)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B0088QTLP8
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Lending: Enabled
  • Amazon Best Sellers Rank: #293,832 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

4.7 out of 5 stars
(7)
4.7 out of 5 stars
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Most Helpful Customer Reviews
2 of 2 people found the following review helpful
5.0 out of 5 stars A Manual for the New Journalism January 24, 2013
Format:Kindle Edition|Verified Purchase
If you are at all interested in the future of journalism in a digital age, Forbes has cracked the code. This book is filled with loads of practical and strategic advice. Specifically re-aligning your current editorial assets to become "thought leaders" on social media, and the need for developing a smart CMS that reflects your strategic intentions. Some of it is self-congratulating at times, but well-deserved. This is a must read for anyone interested in how to run a media company.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Insight for non-journalists, too ... May 28, 2013
Format:Kindle Edition|Verified Purchase
We blog and publish, often with very dated views of audience and opportunity to engage readership. The fact that we can engage readers by name today varies considerably from when Forbes et al came into existence. We may use Wordpress or other blogging services, but how often do we write with interactions in mind?

This short work about transforming from a printed publication to one in which all mediums count, and some provide opportunities to interact directly with readership - and be measured by them - was insightful.
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5.0 out of 5 stars A walk into and though a new paradigm November 2, 2013
Format:Kindle Edition|Verified Purchase
A Tribeca Disruptive Innovation Award Winner, Lewis makes sense out of the current volatility and offers up a very cool vision for the next era.
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5.0 out of 5 stars a good guide for those who want to make it July 30, 2013
Format:Kindle Edition|Verified Purchase
simple, and yet insightful account of the Forbes Digital experience. They should publish a new one to update this version.
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More About the Author

I'm the Chief Product Officer of Forbes Media. It's been a long journey: The New York Times, Newsweek, The Wall Street Journal, a little tabloid TV, AOL -- and I certainly don't want to forget TMZ. I lived through a newspaper strike (sounds quaint, right?), the New York City Black Out in '77, and my bout with the Cabbage Patch Dolls.

I was the founder and CEO of True/Slant, which FORBES invested in and acquired two years ago. I got hooked on the News business as the student editor of the Daily Iowan, during the days of Vietnam, Watergate and Roe v. Wade. I can quote all the best lines from "All the President's Men," and I still think Howard Beale did it better than all the real-life pretenders who followed him. I owe so much to James Bellows -- a truly gifted editor, an extraordinary human being and a mentor who was always there for me.


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