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40 of 46 people found the following review helpful
5.0 out of 5 stars Mr. Franchise, Franchise Expert and Franchise Attorney Weighs In - . . . A Very Good Book
As a Franchise Expert and Franchise Attorney with over 30 years of experience in the franchise industry, as well as owning and operating a very successful franchise, I was asked by the publisher to review and edit the chapters of this book. They liked my input so much, I was then asked to write the forward. Most, but certainly not all, of my editorial comments-revisions...
Published on January 23, 2007 by Kevin Murphy

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18 of 19 people found the following review helpful
1.0 out of 5 stars Can't believe this book was highly rated!
I have been doing a lot of reading about franchises and have purchased quite a few books on the subject. The Franchise Handbook was one of the least useful.

First of all, it it quite short (288 pages), and is VERY large print with a lot of extra "fluff" like pictures of people that add nothing to the content or value. The book would only be about 227...
Published on August 23, 2010 by Rob MN


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40 of 46 people found the following review helpful
5.0 out of 5 stars Mr. Franchise, Franchise Expert and Franchise Attorney Weighs In - . . . A Very Good Book, January 23, 2007
By 
Kevin Murphy (San Francisco, CA USA) - See all my reviews
(REAL NAME)   
This review is from: The Franchise Handbook: A Complete Guide to All Aspects of Buying, Selling or Investing in a Franchise (Paperback)
As a Franchise Expert and Franchise Attorney with over 30 years of experience in the franchise industry, as well as owning and operating a very successful franchise, I was asked by the publisher to review and edit the chapters of this book. They liked my input so much, I was then asked to write the forward. Most, but certainly not all, of my editorial comments-revisions were included in the published version. Most unfortunately, they elected not to include my comments about the misleading nature of franchise 'success' statistics and some other critical information. For additional details about buying a franchise not included in this book, feel free to visit the Franchise Foundations website at Franchise Foundations dot com. Peruse the "Buying A Franchise" and "Articles II' pages. These will provide additional information and resources to use in making an informed evaluation-investment decision. That being said, this book stands head and shoulders above anything else that's currently published for the general public - and I don't make a dime on the sales of this book. That's just a true statement of the value of this book by a franchise expert, franchise attorney and former franchise owner. Kevin B. Murphy, B.S., M.B.A., J.D., Mr. Franchise
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18 of 19 people found the following review helpful
1.0 out of 5 stars Can't believe this book was highly rated!, August 23, 2010
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This review is from: The Franchise Handbook: A Complete Guide to All Aspects of Buying, Selling or Investing in a Franchise (Paperback)
I have been doing a lot of reading about franchises and have purchased quite a few books on the subject. The Franchise Handbook was one of the least useful.

First of all, it it quite short (288 pages), and is VERY large print with a lot of extra "fluff" like pictures of people that add nothing to the content or value. The book would only be about 227 large-print pages without the "Franchising Resources" and glossary chapters. These two chapters are basically high-level listings that can easily be found on any of the internet's franchising websites for free.

Overall the chapters on franshising, planning, and being a franchisee seemed pretty superficial and didn't go into much detail. Another annoying point about the book was that it frequently referred to other high-priced books from Atlantic Publishing (the publisher of this book). While there is a forward by Kevin B. Murphy ("Mr. Franchise"), I could find no mention of an author anywhere in the book. Perhaps it is a poor attempt of a collaborative effort by staffers at Atlantic Publishing.

My advice is to buy "Franchising for Dummies" by Michael Seid. It is much more complete and useful, and also includes a CD-ROM with helpful forms and additional information.
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10 of 11 people found the following review helpful
5.0 out of 5 stars The Franchise Handbook covers all the bases., October 11, 2006
This review is from: The Franchise Handbook: A Complete Guide to All Aspects of Buying, Selling or Investing in a Franchise (Paperback)
The Franchise Handbook contains a LOT, and I do mean a LOT, of information about franchise systems. Included are step-by-step guidelines regarding how to research possible franchise options including how to estimate start up costs and how to finance the franchise purchase. Of course, the information doesn't stop there; the book goes on to outline how to prepare financial statements, how to conduct a market analysis, and how to successfully choose a franchise location. All pivotal to franchise success or failure.

Then, the book goes beyond that. It offers additional strategies on how to hire and manage employees, purchase and manage supplies, protect your franchise territory, and then, when everything is going just the way it should, how to expand your operations. The book is proactive toward developing successful franchise and business practices. It has an unbiased view of the facts and even lists the pros and cons of selecting a franchise model business. Chapter 18 looks briefly at legal issues that affect franchise models and Chapter 19 offers a list of companies that offer franchises and franchising resources.

This book is a great starting point for building a level of independence by living the American dream and becoming your own boss at your own business. A definite must read!
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7 of 7 people found the following review helpful
5.0 out of 5 stars Read This Book First, Buy Franchise Second, October 27, 2006
This review is from: The Franchise Handbook: A Complete Guide to All Aspects of Buying, Selling or Investing in a Franchise (Paperback)
This book is a must for anyone even remotely considering the purchase of a franchise or, for that matter, considering the franchising of their own business. The title says it all, The Franchise Handbook, and it is indeed a comprehensive and thorough handbook treating all factors that must be considered before and after buying a franchise business.

The Handbook discusses approaches to the selection of a franchise; pre- and post-purchase financial issues; marketing, operating, and expanding the franchise; legal issues; and all of the factors that should be considered when contemplating the franchising of one's own business.

The Handbook is a remarkable resource, and provides pretty much all that the prospective buyer of a franchise should consider before and after making the decision.
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4 of 4 people found the following review helpful
5.0 out of 5 stars The Book For Any Aspect of Franchising, October 2, 2006
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This review is from: The Franchise Handbook: A Complete Guide to All Aspects of Buying, Selling or Investing in a Franchise (Paperback)
We have all seen the ads - BUY A FRANCHISE NOW! However, very few of us know just what it takes to buy, sell or invest in such a thing. If you have ever wondered just what it takes to be a fast food restaurant owner, retailer, or an investor in a franchise, this may be just the book for you!

The Franchise Handbook gives relevant information about investing or buying into both big name franchises and smaller, less known franchises. The book is full of great numbered and bulleted lists of everything you will need to think about before making the investment: From start-up costs all the way to supplier relationships. With the extensive table of contents, it will be easy to find exactly what you want to know, when you need to know it.

An added bonus when you purchase this title is the franchise resources included in the book. With business names, addresses, phone numbers and websites you can use, researching possible companies for franchising opportunities will be a much easier process.

So, if you are thinking of opening a franchise, big or small, having this title on the shelf for reference would be quite beneficial.
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3 of 3 people found the following review helpful
5.0 out of 5 stars Great Franchising Information, October 17, 2006
This review is from: The Franchise Handbook: A Complete Guide to All Aspects of Buying, Selling or Investing in a Franchise (Paperback)
If you've ever considered owning a franchise, this book is for you. The book contains valuable information for researching and choosing the best franchise for you. The information in the book will help you consider all the important factors in a franchising business. An alphabetical listing of companies offering franchising is included in the back of the book. Each listing contains the address, contact person, phone numbers, email addresses and websites for every company listed.

The legal issues surrounding franchises are covered in depth in this book. Federal laws regarding franchises are discussed in the book. State laws and the difference between registration and relationship states are also covered. A list of franchise attorneys grouped by state is located in the back of the book as a handy reference. There is also a glossary of terms related to franchising to help you learn the terminology.

The financial aspects of franchises are discussed in the book as well. Each type of business entity is discussed and an easy comparison chart is included to help you easily see the differences between each type of business entity. The information on creating a business plan and getting financing is very helpful if you are new to the concept of franchise ownership. You will learn how to create a business plan, conduct a market analysis and create financial statements.
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3 of 4 people found the following review helpful
5.0 out of 5 stars The must-read book for aspiring franchisees and franchisors, October 9, 2006
This review is from: The Franchise Handbook: A Complete Guide to All Aspects of Buying, Selling or Investing in a Franchise (Paperback)
I've always dreamed of having a franchise of my favorite old-fashioned diner, and The Franchise Handbook has given me valuable insight into what to expect as a franchisee: from finding the initial startup costs and hiring employees to managing employees and purchasing supplies. The Franchise Handbook offers valuable, in-depth advice, even going so far as to offer tips on how to conduct your market analysis, so you don't need to hire an expensive market research firm. One of the unique, and most interesting, parts of the book is the section devoted to franchising your own business, which includes a detailed list of questions to ask oneself before making the decision to franchise.

This book also includes a list of franchises (with website, email address, and other pertinent information), an exhaustive glossary, and a plethora of links to helpful sites for the aspiring franchisee or franchisor. If you're considering becoming a franchisee or want to franchise your business, make sure you buy this book first! It's an easy, educational, and enjoyable read, definitely worthy of five stars!
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2.0 out of 5 stars Very basic intro, April 23, 2012
By 
N. Liivlaid (Tallinn, Estonia) - See all my reviews
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This review is from: The Franchise Handbook: A Complete Guide to All Aspects of Buying, Selling or Investing in a Franchise (Paperback)
Wouldn't call it a handbook.

Very basic intro to franchising and business in general of which most should be common sense for people considering starting a business, by buying a franchise or not. More or less everything in the book can be found on internet or asked from a consultant at your first meeting.
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4.0 out of 5 stars Franchising, April 16, 2012
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Franchising is very broad, the book offers a basic analysis. Can help to start learning what is behind a franchise.
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5.0 out of 5 stars A good how to book, July 9, 2011
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This review is from: The Franchise Handbook: A Complete Guide to All Aspects of Buying, Selling or Investing in a Franchise (Paperback)
You should buy this book if you consider buying, selling, or investing in a franchise. It breaks the process down.
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