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The Fred Factor: How Passion in Your Work and Life Can Turn the Ordinary into the Extraordinary [Hardcover]

Mark Sanborn , John C. Maxwell
4.5 out of 5 stars  See all reviews (215 customer reviews)

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Book Description

April 20, 2004

Meet Fred.

In his powerful new book The Fred Factor, motivational speaker Mark Sanborn recounts the true story of Fred, the mail carrier who passionately loves his job and who genuinely cares about the people he serves. Because of that, he is constantly going the extra mile handling the mail – and sometimes watching over the houses – of the people on his route, treating everyone he meets as a friend. Where others might see delivering mail as monotonous drudgery, Fred sees an opportunity to make a difference in the lives of those he serves.

We’ve all encountered people like Fred in our lives. In The Fred Factor, Mark Sanborn illuminates the simple steps each of us can take to transform our own lives from the ordinary – into the extraordinary. Sanborn, through stories about Fred and others like him, reveals the four basic principles that will help us bring fresh energy and creativity to our life and work: how to make a real difference everyday, how to become more successful by building strong relationships, how to create real value for others without spending a penny, and how to constantly reinvent yourself.

By following these principles, and by learning from and teaching other “Freds,” you, too, can excel in your career and make your life extraodinary. As Mark Sanborn makes clear, each of us has the potential be a Fred.The Fred Factor shows you how.


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Frequently Bought Together

The Fred Factor: How Passion in Your Work and Life Can Turn the Ordinary into the Extraordinary + Fred 2.0: New Ideas on How to Keep Delivering Extraordinary Results + You Don't Need a Title to Be a Leader: How Anyone, Anywhere, Can Make a Positive Difference
Price for all three: $33.99

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Editorial Reviews

Review

The Fred Factor is a powerful, poignant parable of success. It’s about going the extra mile and always doing more than is expected. It is revolutionary, yet simple. It is life changing.”
--Brian Tracy, author of Focal Point and Goals: How to Get Everything You Want—Faster Than You Ever Thought Possible

About the Author

MARK SANBORN is an international known author, motivational speaker, and the president of Sanborn & Associates, Inc., an idea studio for leadership development. He gives nearly one hundred presentations each year on leadership, team building, customer service, and mastering change. Mark and his family live near Denver, Colorado.

Product Details

  • Hardcover: 112 pages
  • Publisher: Currency; 1st edition (April 20, 2004)
  • Language: English
  • ISBN-10: 0385513518
  • ISBN-13: 978-0385513517
  • Product Dimensions: 5.2 x 0.6 x 7.8 inches
  • Shipping Weight: 5.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (215 customer reviews)
  • Amazon Best Sellers Rank: #12,755 in Books (See Top 100 in Books)

More About the Author

I am originally from Ohio but have lived in the Denver area for 25+ years. My business, Sanborn & Associates, Inc. is an idea studio for leadership development. I am a past president of The National Speakers Association. My book The Fred Factor was a WSJ, Business Week and NY Times bestseller. The sequel, Fred 2.0, will be released March 2013. I've spoken to over 2400 audiences in every state and a dozen countries. My passion is developing leaders in business and in life. I hope you enjoy my work as much as I enjoy writing it. I enjoy communicating with readers and sharing ideas, so please contact me directly at mark@marksanborn.com.


Customer Reviews

Most Helpful Customer Reviews
50 of 56 people found the following review helpful
5.0 out of 5 stars Nice review of the value of going the extra mail May 20, 2005
Format:Hardcover|Verified Purchase
This short book focuses on a mailman Mark Sanborn met, a man named Fred. When the author first met Fred, Fred took an effort to get to know his new customer, and find ways to do a better job as a mailman. This book about the value of doing a better job, how to build relationships, and why we should take initiative. In short by going the extra mile we'll have a better life, and others will benefit.

It is a good book, and a short book. It is well written. The book is entertaining and at the same time makes many good points.

The first of four sections covers how the author met Fred the mailman, and how very quickly the author realized that Fred was a superstar mail carrier. The basics of what a "Fred" is are explored, and then the author mentions sightings of other "Freds."

The second section explains how you can become a Fred. Basically you need to build relationships with others so you know them well enough to then be able to be create, take initiative and make a difference.

The third section gives pointers on how you can help others grow into being Freds. The basic steps are to:

1) Find - how do you recognize a Fred

2) Reward - how should Freds be rewarded

3) Educate - how help people improve their Fredness

4) Demonstrate - model the correct behavior

The final section recounts the value and importance of being a Fred.

This is a book worth reading. It provides a good reminder and motivation to go the extra mile and do a better job.
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26 of 29 people found the following review helpful
5.0 out of 5 stars It doesn't take much to stand out August 7, 2004
By Paul
Format:Hardcover
Ever had a waiter ask, "Somethin' to drink?" while you look at your menu? How about a hotel clerk that says "Help you" like a question or a secretary who says "may I ask what this is in reference to?" when you try to call someone? The fact is, we hear so many monotone responses so often that "excuse me" "nice to meet you" and "have a nice day" seem to have no meaning at all. But then there's Fred, the guy who looks you in the eye, goes the extra mile, and adds a personal touch to the service he provides you. In today's ever-so-competitive markets, you'd think the personal touch approach would be second nature. The thing is, it's not, and this probably won't change. Sanborn isn't trying to teach clever people a shortcut--he's simply trying to remind us that genuine effort and a personal approach will never go out of style.
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30 of 37 people found the following review helpful
5.0 out of 5 stars The HEART of business. August 25, 2004
Format:Hardcover
What I love about The Fred Factor is that it counters the notion that to succeed in business means somehow abandoning your values. Mark Sanborn makes a case that success in business, or life, for that matter, is a matter of embracing the values of service, caring, and doing the right thing. This is a book that should be standard issue for every employee of every company. Outstanding!
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15 of 18 people found the following review helpful
4.0 out of 5 stars Doing Ordinary Things In Extraordinary Ways... February 15, 2006
Format:Hardcover
Remember the last time someone went out of their way for you without expecting any reward? Sure seems like that doesn't happen very often anymore. Seemed like that to the author too. So when one person performed his ordinary job in an extraordinary way, the author was moved and inspired. And if you take this book to heart, it should have the same impact on you.

Don't expect any revolutionary concepts or complex methodologies. The message and call to action are simple and conveyed in a easy and brief manner. The author leads you from inspiration to action. Along the way the reading is peppered with examples of people acting in a "Fred" like way - doing more than expected. And there are a many tips...reminders actually, as we should be doing this stuff already...that will help the converted to adopt a Fred-like attitude/philosophy/lifestyle.

It's easy for me to dismiss most of these cutesy self-help books as short-lived propaganda intended more to sell books than to add value to our lives. But this book...well...it caught me by surprise. I enjoyed it, I related to it and I was moved and inspired by it. And I recommend it.
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11 of 13 people found the following review helpful
4.0 out of 5 stars A practical society-help book February 27, 2006
Format:Hardcover
A short, accessible read, I finished The Fred Factor in an evening. Written by Mark Sanborn, the inspiration for this book is a real life postal worker named Fred who goes above and beyond his job of delivering mail, and serves the people on his delivery route with "genuine caring." Filled with practical advice on how each of us, no matter what our occupation, can become more "Fred-like," each chapter of the book outlines tangible steps a person can take to become more aware of how she can serve and encourage others, in both her personal and professional life. After reading the book, it is easy to see how simple (and not-so-simple) acts of kindness cause a positive ripple-effect in the lives of the people in which we come into contact.

I would give the book five stars, but feel the book could have benefited from additional real-life examples and illustrations of how we can be more like Fred.
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5 of 5 people found the following review helpful
5.0 out of 5 stars Nice review of the value of going the extra mail May 20, 2005
Format:Hardcover|Verified Purchase
This short book focuses on a mailman Mark Sanborn met, a man named Fred. When the author first met Fred, Fred took an effort to get to know his new customer, and find ways to do a better job as a mailman. This book about the value of doing a better job, how to build relationships, and why we should take initiative. In short by going the extra mile we'll have a better life, and others will benefit.

It is a good book, and a short book. It is well written. The book is entertaining and at the same time makes many good points.

The first of four sections covers how the author met Fred the mailman, and how very quickly the author realized that Fred was a superstar mail carrier. The basics of what a "Fred" is are explored, and then the author mentions sightings of other "Freds."

The second section explains how you can become a Fred. Basically you need to build relationships with others so you know them well enough to then be able to be create, take initiative and make a difference.

The third section gives pointers on how you can help others grow into being Freds. The basic steps are to:

1) Find - how do you recognize a Fred

2) Reward - how should Freds be rewarded

3) Educate - how help people improve their Fredness

4) Demonstrate - model the correct behavior

The final section recounts the value and importance of being a Fred.

This is a book worth reading. It provides a good reminder and motivation to go the extra mile and do a better job.
Comment | 
Was this review helpful to you?
Most Recent Customer Reviews
4.0 out of 5 stars An easy reading "How - To" be your best ever
This book is great for those to want to pursue excellence in their lives and need a few practical suggestions on how to do it. Read more
Published 6 hours ago by J. K. Spooner Wyman
5.0 out of 5 stars Great gift
I listened to the book on CD and then bought a few copies as Christmas gifts. It's inspiring!
Published 11 days ago by Cynthia Kruser
5.0 out of 5 stars Must have
EXCELLENT book. Recommend to any leader building a team or wishing to improve "customer service".
Published 14 days ago by Dana C.
5.0 out of 5 stars Must Read for Everyone.
A must read for anyone involved in customer service and the importance of building and sustaining relationships.
Published 15 days ago by Terry M. Reddick
5.0 out of 5 stars Fred is my hero!
My introduction to "The Fred Factor" was to read an e-book version of "Fred 2.0" which I thoroughly enjoyed. Read more
Published 17 days ago by skiddyedmore
5.0 out of 5 stars Five Stars
Good book..... everyone needs to be a Fred and stop thinking of themselves!
Published 17 days ago by Denise Culp
5.0 out of 5 stars Five Stars
Great reading to encourage positive thinking in the workplace.
Published 19 days ago by Carol Nelson
4.0 out of 5 stars Applies to everyone
I loved that the material in this book can be applied in your work life as well as your personal life.
Published 21 days ago by Samuel L Bruton
5.0 out of 5 stars This has to be the first book that I was required to read that I...
This book was an assigned reading for one of my courses. I was pleasantly surprised at that I didn't want to put it down. Read more
Published 23 days ago by Rhegan Mittelsteadt
2.0 out of 5 stars Two Stars
It's okay. It's a little simplistic.
Published 1 month ago by Nicki N
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Topic From this Discussion
Can Fred be real?
Fred exists despite your skepticism and still delivers mail in Denver (Cherry Creek to be exact). He's been honored by USPS, sat in the Postmaster General's chair in D.C., has a wife, two sons and two grandchildren.

Nobody can be a Fred? I've got three file folders filled with emails and letters... Read More
Apr 2, 2010 by Mark Sanborn |  See all 2 posts
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