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The Fundamentals of Hospitality Marketing (Tourism & Hospitality) Paperback – July 6, 2000

ISBN-13: 978-0826448323 ISBN-10: 0826448321 Edition: 1st

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Editorial Reviews

Review

Section A: Finding Out What the Customer Wants. Market research: Customers. Market research: Competitors and costs. Market segmentation. Section B: Develop the Product or Service to Match Customers? Needs. Forecasting and planning. Products and services. Place. Price. Section C: Tell the Customer All About It. Promotion. Advertising. Selling. Branding. Customers. The future. Conclusions. Useful addresses. References. Index.
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Product Details

  • Series: Tourism & Hospitality
  • Paperback: 128 pages
  • Publisher: Cengage Learning EMEA; 1 edition (July 6, 2000)
  • Language: English
  • ISBN-10: 0826448321
  • ISBN-13: 978-0826448323
  • Product Dimensions: 0.5 x 5.5 x 8.5 inches
  • Shipping Weight: 4.8 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #6,499,599 in Books (See Top 100 in Books)

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By Margaret Mawson on October 2, 2013
Format: Paperback
Apparently this book has over 3000 sales world wide and it's not surprising. As an established read in many uni's the book has become a byword for comprehensible understanding.
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1 of 2 people found the following review helpful By s.mawson on March 15, 2004
Format: Paperback
What a superbly crafted book. So simple to understand and written in an easy manner that makes you want to read right to the end. Go and buy - NOW
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