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Lon Safko is the author of the bestselling book The Social Media Bible and the founder of 14 companies. He invented the “first computer to save a human life,” as coined by Steve Jobs at Apple, holds three patents for Three- Dimensional Internet Advertising, and has 18 inventions in the Smithsonian Institution in Washington, D.C.
There are thousands of marketing books, most saying about the same thing in different ways.
The book is filled with real-world examples and helpful QR codes throughout the book, easily linking to additional information and insights.
Lon Safko's first book, The Social Media Bible, is a go-to book for people like me who live in the world of social media and marketing.
it's ok just a lot of time restating the obvious. this book would have been an eye opener 5 yrs ago. it does contain some good info thoughPublished 19 months ago by lee limperis
Lon Safko follows up the Fusion Marketing Bible by introducing The Fusion Marketing Academy, which uses The Social Media Bible and the Fusion Marketing Bible as textbooks. Read morePublished on December 15, 2012 by Gary Mugg
Disappointing book, more hip than real Fusion Marketing. The combination of traditional, digital and social marketing that combines the specific defined online consumer persona... Read morePublished on October 16, 2012 by Henrik von Scheel
Some serious concepts on how to merge social, traditional and digital handled brilliantly here. Just as the very interesting concepts of Wheels, as in the first-level Wheel, the... Read morePublished on September 27, 2012 by chuck martin