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Lon Safko is the author of the bestselling book The Social Media Bible and the founder of 14 companies. He invented the “first computer to save a human life,” as coined by Steve Jobs at Apple, holds three patents for Three- Dimensional Internet Advertising, and has 18 inventions in the Smithsonian Institution in Washington, D.C.
Keep those books coming!
Not only have I read The Fusion Marketing Bible by Lon Safko, I loved the book so much that I requested to interview Lon and have him on my radio show!
Lon Safko's first book, The Social Media Bible, is a go-to book for people like me who live in the world of social media and marketing.
it's ok just a lot of time restating the obvious. this book would have been an eye opener 5 yrs ago. it does contain some good info thoughPublished 15 months ago by lee limperis
Lon Safko follows up the Fusion Marketing Bible by introducing The Fusion Marketing Academy, which uses The Social Media Bible and the Fusion Marketing Bible as textbooks. Read morePublished 21 months ago by Gary Mugg
Disappointing book, more hip than real Fusion Marketing. The combination of traditional, digital and social marketing that combines the specific defined online consumer persona... Read morePublished 23 months ago by Henrik von Scheel
Some serious concepts on how to merge social, traditional and digital handled brilliantly here. Just as the very interesting concepts of Wheels, as in the first-level Wheel, the... Read morePublished 24 months ago by chuck martin
I've read through all the other reviews and agree with all of them. This is a great book to understand how traditional, digital and social all connect to maximize your marketing,... Read morePublished 24 months ago by Amazon Customer