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The Fusion Marketing Bible: Fuse Traditional Media, Social Media, & Digital Media to Maximize Marketing Paperback – September 4, 2012


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Frequently Bought Together

The Fusion Marketing Bible: Fuse Traditional Media, Social Media, & Digital Media to Maximize Marketing + The Social Media Bible: Tactics, Tools, and Strategies for Business Success + Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks)
Price for all three: $48.27

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Product Details

  • Paperback: 256 pages
  • Publisher: McGraw-Hill; 1 edition (September 4, 2012)
  • Language: English
  • ISBN-10: 0071801138
  • ISBN-13: 978-0071801133
  • Product Dimensions: 8.9 x 6 x 0.6 inches
  • Shipping Weight: 12.8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (17 customer reviews)
  • Amazon Best Sellers Rank: #503,523 in Books (See Top 100 in Books)

Editorial Reviews

Review

“Social business/media offer the seminal leap forward by allowing businesses not only to have a two-way conversation with their customers and stakeholders, but also to utilize data generated through such conversations to make forward-facing marketing decisions based on predictive analytics of one form or another. Safko approaches this complex construct by building an elegantly simple model to use as a framework in this new marketing universe. He also presents concrete steps to implement a fusion marketing strategy. The text is admirably concise and easy to read with a minimum of jargon. Readers can use their cell phones to scan the copious QR codes to access videos and other resources that provide examples and cases that amplify the text. A fine introduction to this new age of marketing. Highly Recommended. Marketing collections at all levels.” (Choice)

About the Author

Lon Safko is the author of the bestselling book The Social Media Bible and the founder of 14 companies. He invented the “first computer to save a human life,” as coined by Steve Jobs at Apple, holds three patents for Three- Dimensional Internet Advertising, and has 18 inventions in the Smithsonian Institution in Washington, D.C.


More About the Author

Lon Safko is a remarkably creative person. He is the creator of the "First Computer To Save A Human Life". That computer, along with 18 other inventions and more than 30,000 of Lon's papers, are in the Smithsonian in Washington, D.C. He has created numerous hardware and software solutions for the physically challenged, developed the first CAD software for civil engineers, designed the archetypes for the Apple Newton & Microsoft's Bob Operating Systems, and is also responsible for those handy little Tool-Tips help-balloon pop-ups!

Lon is the founder of eleven successful companies, including Paper Models, Inc., which developed Three-Dimensional Internet Advertising for business, promotions, and education, for which Lon holds two patents and a third pending.

Lon been recognized for his creativity with such prestigious awards as; The Westinghouse Entrepreneur of the Year, Arizona Innovation Network's Innovator of the Year, The Arizona Software Association's Entrepreneur of the Year, twice nominated for the Ernst & Young / Inc. Magazine Entrepreneur of the Year, The Public Relations Society of America's, Edward Bernays, Mark of Excellence Award, and nominated as a Fellow of the nation's Computer History Museum. Lon has also been featured in Entrepreneur Magazine, PC Novice, Inc. Magazine, and Popular Science Magazines just to name a few. Lon was recently selected by the Smithsonian institution to represent "The American Inventor" at their annual conference.

Lon is an author of remarkable breadth, writing six innovative books, which have shown corporations how to train managers to think creatively, detailed the secrets of launching a successful on-line business, offered advice to new homeowners on reducing building costs, and related amazing stories about the serendipity of life. His latest book with John Wiley & Sons "The Social Media Bible," unlocks the mysteries of the hottest new Internet wave, Social Media, such as Facebook, Twitter, and YouTube for business. This book is transforming corporate, government, and non-profit marketing strategies and how they use these new media to reach their desired audiences with powerful messages and efficiency.

Lon is a professional speaker, wowing audiences in a hundred cities nationwide with his insights into innovation, creativity, and how to be a successful entrepreneur / intrapreneur in this global digital age. Said one executive of First American Title Insurance, "This is the best presentation I've been to in 25 years." Teledyne said Lon's presentations are "Informative and entertaining, packed with useful information." And the U.S. Postal Service called Lon "Inspiring and Motivational."

Lon also privately coaches Fortune 1,000 companies on harnessing Innovative Thinking and social media strategies to create higher productivity and profits. Lon's presentations are personalized to help corporate, government, and non-profit executives improve their operations and performance by capturing the innovative potential now wasted or overlooked. As Lon says, "When you see your world in a different perspective, you see new ways to do everything!" Lon Safko sees the world in a new way every day.

Customer Reviews

4.6 out of 5 stars
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Keep those books coming!
Blythe S. Lipman
Not only have I read The Fusion Marketing Bible by Lon Safko, I loved the book so much that I requested to interview Lon and have him on my radio show!
Philippe Matthews
Lon Safko's first book, The Social Media Bible, is a go-to book for people like me who live in the world of social media and marketing.
James A. Turner

Most Helpful Customer Reviews

2 of 2 people found the following review helpful By Philippe Matthews on March 5, 2013
Format: Paperback
Not only have I read The Fusion Marketing Bible by Lon Safko, I loved the book so much that I requested to interview Lon and have him on my radio show!

This is the only marketing book that I follow and design my entire online/offline marketing strategy.

The techniques offered by Safko in this book is revolutionary and will not only change the way you think and do marketing, but it will yield instant results and feedback that for the small business owner could not afford to do.

If you are serious about being competitive in today's evermore crowded internet market, Fusion Bible should be the second bible you have by your night stand!
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1 of 1 people found the following review helpful By EmpowerUs Joe on March 15, 2013
Format: Paperback Verified Purchase
I'm actually studying how to implement this idea for my own companies, and for other companies that I consult for, with Lon's Fusion Marketing Academy. So far it's given me a lot of good insight as to how I don't need to spend a lot of money to market things. I think that is the essence of the strategy of Fusion Marketing. The reality is that with social media, people want to talk to you, as a brand owner or company manager, so this book helps with what seems like an overwhelming task.

I have the Kindle version, and I bought the paperback locally. The paperback is a decent sized book, easier to manage than the Social Media Bible, for sure!
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Format: Kindle Edition Verified Purchase
I bought the Fusion Marketing Bible after seeing Lon speak at a conference for the automotive industry last year. Having read The Social Media Bible I knew I was in for a treat... I was right!

Much like the name states The Fusion Marketing Bible is all about fusing Traditional, Social and Digital Marketing. Too many times we look at each as a silo unto itself when in fact each can multiply the effects of the other, in other words fusion marketing makes 1+1+1=6.

I highly recommend that you not only read this book but digest it, take notes and then take action on what you've learned, your bottom line will thank you.
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Format: Paperback
As a conventional marketer who always strive to revamp the way I do things to remain in this ever dynamically changing market place, coming across Lon, and now owning his power-packed books The Fusion Marketing Bible, plus Social Medial Bible, indeed, have been tipping points in my life as a marketer. I am very inspired by all the practical knowledge and experiences shared by Lon of his real-life fusion marketing successes written in this book. It's easy to read through, and every sentences was coined in a way that made me feel, having Lon speaking live in front of me. I highly recommend this book, The Fusion Marketing Bible for anyone, not just a marketer, and his other hit book, which is charting the top of best seller list, The Social Media Bible. I bought another set, one each of Lon's two best selling books as gifts to my wonderful boss, whom, who was the person who had given me the budget to attend Lon's workshop in person. I believe in the spirit of sharing knowledge, emulating what Lon is doing generously, Thanks Lon! Thanks Fusion Marketing Bible!.
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By MaGiK on August 5, 2013
Format: Paperback
A must have tool! Definitely knows how to think outside the box and use traditional media along with the latest trends!
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Format: Paperback
Business owners need to look no further for a road map to consistent messaging for gaining clients and customers. From broadcast media to social media, Lon Safko breaks down the benefits of consistency and inter-connectivity. A most useful bedside or desktop reference.
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1 of 2 people found the following review helpful By Erik Qualman on September 27, 2012
Format: Kindle Edition
Loved the practical tips in this book.

Example: you should print a coupon on the back of your business card.

I can't believe I hadn't been doing this! I've handed out 100,000+ business cards at my keynote sessions and I've been missing this easy opportunity - thanks to this book I will not miss opportunities like this in the future. Another practical example of fusion marketing is linking to related products in an Amazon review. A quick example are the 3 inserted links below:

Socialnomics Publisher: Wiley; Revised and Updated Edition edition
Digital Leader: 5 Simple Keys to Success and Influence

I never thought about this and now I'm looking to "fuse" everything.

Social marketing is only part of a healthy marketing mix. If you're still stuck looking at social media as a standalone technology, you'll soon be left behind. This book builds on Safko's best selling Social Media Marketing Bible.The Social Media Bible: Tactics, Tools, and Strategies for Business Success

Safko introduces us to Fusion Marketing which fuses traditional, digital, and social media into one simple marketing platform that increases revenue. Fusion represents a revolutionary technique for discovering which tools have the greatest ROI for your company.

I liked that the book detailed how to choose or build the most effective tools for my particular business.
Read more ›
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