The Future of Business: The Essentials (Available Titles CengageNOW) 3rd Edition

4 customer reviews
ISBN-13: 978-0324542790
ISBN-10: 0324542798
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Editorial Reviews

Review

Part I: THE BUSINESS ENVIRONMENT. 1. Understanding Economic Systems and Business. 2. Making Ethical Decisions and Managing a Socially Responsible Business. Appendix: Understanding the Legal and Tax Environment. 3. Competing in the Global Marketplace. Part II: BUSINESS OWNERSHIP. 4. Forms of Business Ownership. 5. Entrepreneurship: Starting and Managing Your Own Business. Part III: BUSINESS MANAGEMENT. 6. Management and Leadership in Today's Organizations. 7. Designing Organizational Structures. 8. Managing Human Resources and Labor-Management Issues. 9. Motivating Employees and Creating Self-Managed Teams. 10. Achieving World-class Operations Management. Part IV: MARKETING MANAGEMENT. 11. Creating Products and Developing Pricing Strategies. 12. Distributing and Promoting New Products and Services. Part V: TECHNOLOGY AND INFORMATION. 13. Using Technology to Manage Information. 14. Using Financial Information and Accounting. Part VI: FINANCE. 15. Understanding Money and Financial Institutions. 16. Financial Management and Securities Markets. Appendix: Managing Risk and Insurance. Online Enrichment Chapter: Managing Your Personal Finances. Online Enrichment Chapter: Using the Internet for Business Success.

About the Author

Dr. Lawrence J. Gitman is an emeritus professor of finance at San Diego State University. He received his BA from Purdue University, MBA from the University of Dayton, and PhD from the University of Cincinnati. Dr. Gitman is a prolific author who has more than 50 articles appearing in Financial Management, the Financial Review, the Journal of Financial Planning, the Journal of Risk and Insurance, the Financial Services Review, the Journal of Financial Research, Financial Practice and Education, the Journal of Financial Education, and other scholarly publications. He has authored and coauthored numerous best-selling textbooks on various finance and business topics as well as investing. Authors Gitman and Joehnk's INVESTMENT FUNDAMENTALS: A GUIDE TO BECOMING A KNOWLEDGEABLE INVESTOR was selected as one of 1988's ten best personal finance books by Money magazine. An active member of numerous professional organizations, Dr. Gitman is past president of the Academy of Financial Services, the San Diego Chapter of the Financial Executives Institute, the Midwest Finance Association, and the FMA National Honor Society. In addition, he is a Certified Financial Planner (CFP). Dr. Gitman formerly served as a director on the CFP Board of Governors, as Vice President--Financial Education for the Financial Management Association, and as director of the San Diego MIT Enterprise Forum. He has two grown children and lives with his wife in La Jolla, California, where he is an avid cyclist.

Carl McDaniel is professor emeritus in service at the University of Texas-Arlington. He currently holds courses for the executive MBA program on the Fort Worth campus and in China. He was the chairman of the marketing department at UTA for 32 years. McDaniel's career spanned more than 40 years, during which he was the recipient of several awards for outstanding teaching. McDaniel has also been a district sales manager for Southwestern Bell Telephone Company and served as a board member of the North Texas Higher Education Authority, a billion-dollar financial institution. In addition to MKTG, McDaniel has written and co-authored over 50 textbooks in marketing and business. McDaniel's research has appeared in such publications as the Journal of Marketing, Journal of Business Research, Journal of the Academy of Marketing Science, and California Management Review. McDaniel is a member of the American Marketing Association. In addition to his academic experience, McDaniel has business experience as the co-owner of a marketing research firm. McDaniel has also served as senior consultant to the International Trade Centre (ITC), Geneva, Switzerland. The ITC's mission is to help developing nations increase their exports. He has a bachelor's degree from the University of Arkansas and his master's degree and doctorate from Arizona State University.

Product Details

  • Series: Available Titles CengageNOW
  • Paperback: 648 pages
  • Publisher: Cengage Learning; 3 edition (March 23, 2007)
  • Language: English
  • ISBN-10: 0324542798
  • ISBN-13: 978-0324542790
  • Product Dimensions: 10.8 x 8.5 x 0.8 inches
  • Shipping Weight: 2.8 pounds
  • Average Customer Review: 3.8 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Best Sellers Rank: #1,839,055 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

4 of 4 people found the following review helpful By Naftali Wein on February 14, 2008
Format: Paperback
I thought this book gives you a tremendous amount of information. However I took a star off my rating because I think it gives a little to much to stomach per chapter. Overall it is a great Intro to Business text book.
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7 of 9 people found the following review helpful By J. Woodard on May 11, 2002
Format: Hardcover Verified Purchase
This text, I found, to be easy to read and understand. Following along through the fundamentals of business was a snap and made the semester much more enjoyable (if college can be).
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By Penelope on November 11, 2013
Format: Hardcover Verified Purchase
I was attending college and priced this book at the college book store and heard about Amazon. I entered the ISBN # and found it here. I believe it was a third of the price. I had to get the book for my class and was glad to pay much less for it. The book was in excellent condition. I recommend anyone having to buy college books to go through Amazon. I even told my classmates about it and they were inpressed.
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0 of 1 people found the following review helpful By Shrimpy on April 28, 2012
Format: Paperback Verified Purchase
This book reinforces the stereotypes people who major in business being stupid. It is very basic, but it takes too many pages to describes those basic concepts, too many examples, too many case studies, no meat. It lacks an analytic approach and if you have to buy this it's because you chose a stupid class or your teacher is an idiot.
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