For the next generation of players and downloaders, a provocative scenario from a music industry think tank.
From the Music Research Institute at Berklee College of Music comes a manifesto for the ongoing music revolution. Today, th
The Future of Music
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Editorial Reviews
From Publishers Weekly
In what could be one of the most provocative music books published this year, two innovators in music technology take a fascinating look at the impact of the digital revolution on the music business and predict "a future in which music will be like water: ubiquitous and free-flowing." Kusek and Leonhard foresee the disappearance of CDs and record stores as we know them in the next decade; consumers will have access to more products than ever, though, through a vast range of digital radio channels, person-to-person Internet file sharing and a host of subscription services. The authors are especially good at describing how the way current record companies operate - as both owners and distributors of music, with artists making less than executives - will also drastically change: individual CD sales, for example, will be replaced by "a very potent 'liquid' pricing system that incorporates subscriptions, bundles of various media types, multi-access deals, and added-value services." While the authors often shift from analysts into cheerleaders for the über-wired future they predict - "Let's replace inefficient content-protection schemes with effective means of sharing-control and superdistribution!" - their clearly written and groundbreaking book is the first major statement of what may be "the new digital reality" of the music business in the future. (Feb.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
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Customer Reviews
Most Helpful Customer Reviews
39 of 43 people found the following review helpful
By Lance Brown
Format:Paperback
This is a case of a lot of filler to make what could be communicated in a short essay into a book. The basic message "The music industry has to embrace digital technology." This and a few other salient points are made early in the book and then repeated with different wording ad nauseum. I would suggest standing in the store, reading the introductory stuff and skimming the rest. Too many authors are doing this these days. It should have been a magazine article.
5 of 5 people found the following review helpful
By Anna Omak
Format:Paperback
I would reccommend this book to anyone who is thinking of going into the industry. Speaking from a vocalist's perspective, alot of the time we forget the other important aspects of the ever changing music industry in our effors to remain artistic and undiluted, forgetting that they all work hand in hand. This book I feel has enlightened me with sound judgement and speculation. It has also inspired me to formulate a strategy on how i plan to fit in. I now feel as though I have valuable and priceless knowledge on every aspect of that which i love and desire to suceed in-
Music.
Music.
9 of 11 people found the following review helpful
By Joseph C.
Format:Paperback
I bought this book because I am getting into the digital music business. I enjoyed reading it, but I didn't much care for the wording in the book, and I think the authors are overreaching in the sense that they are expecting too much from artists in the industry.
This book clarifies the differences between the record and music industry, and emphasizes the effect of file sharing on digital medias (Limewire, Bearshare, programs) and the record industry. It makes some significant points, and makes the same points again later on in the book. The author states that artists should be able to sustain careers rather easily without "getting signed" and that is not the case today. Artists still need capital for marketing on the internet, and in marketing it is possible, but still costly.
This book is worth reading if you are getting into the business. I don't regret buying it, but I think other books may have a more definite impact on the reader. What it boils down to is opinion, and mine vary slightly in some cases and greatly in others.
This book clarifies the differences between the record and music industry, and emphasizes the effect of file sharing on digital medias (Limewire, Bearshare, programs) and the record industry. It makes some significant points, and makes the same points again later on in the book. The author states that artists should be able to sustain careers rather easily without "getting signed" and that is not the case today. Artists still need capital for marketing on the internet, and in marketing it is possible, but still costly.
This book is worth reading if you are getting into the business. I don't regret buying it, but I think other books may have a more definite impact on the reader. What it boils down to is opinion, and mine vary slightly in some cases and greatly in others.
Most Recent Customer Reviews
3.0 out of 5 stars
One-sided
I guess back in 2007 it was worthy book to read, at least to wake up and jump on the train of digital music. Read more
Published 15 months ago by Public Different
3.0 out of 5 stars
The Future of Music Summary/Review
This book discusses the impact of technology and social media and how it has both changed and shaped the music industry as we know it today. Read more
Published 18 months ago by indierockgirl
4.0 out of 5 stars
They had me at 'Music Like Water'
Lots of good stuff here for music lovers as well as musicians. Not being a music industry insider, my eyes did glaze over once or twice - sorry, guys. Read more
Published 18 months ago by Rick Calhoun
4.0 out of 5 stars
View of the future of music
For musicians, producers and anyone who is involved in the music industry who would like a glimpse of how the music industry is changing and what it would be like in the next few... Read more
Published 22 months ago by Hann
3.0 out of 5 stars
Good textbook for beginners
Got this book as it was included in many of the Berkelee School of Music music business courses. All in all a decent read, however, I wouldnt recommend this to anyone with a decent... Read more
Published on October 26, 2010 by eggshen
5.0 out of 5 stars
Excellent perspective on the future of music
This should be recommended reading for all those in the industry or want to be in the music industry, especially the record labels as they drag their feet in the sand kicking and... Read more
Published on April 6, 2010 by Anthony P. Schulz
5.0 out of 5 stars
The Future of Music--A Must Read
"The Future of Music: Manifesto for the Digital Music Revolution" gives the reader a perspective worth thinking about and acting upon. Read more
Published on April 1, 2010 by Glory Reinstein
1.0 out of 5 stars
Outdated
This book was released in 2005, meaning that it was probably written in '04. Due to the rapidly changing nature of the current music industry, this book was already out of date... Read more
Published on February 12, 2010 by D. Elbrecht
2.0 out of 5 stars
Disappointing book on a great subject: no how tos.
As a music business consultant, I was pleased when the publisher sent me a copy of The Future of Music to review for my website, and looked forward to reading it for possible... Read more
Published on December 12, 2009 by Randi Reed
1.0 out of 5 stars
Computer Generated Audio Book
I'm very dissatisfied with the audio book I bought. My first. This is a very good computer reading of the book. But it's far from human and it's very boring. Read more
Published on October 4, 2009 by Anthony Miceli
