The Future of Music: Manifesto for the Digital Music Revolution (Berklee Press) [Paperback]

David Kusek (Author), Gerd Leonhard (Author)

Book Description

Release date: January 1, 2005 | Series: Berklee Press

For the next generation of players and downloaders, a provocative scenario from a music industry think tank.



From the Music Research Institute at Berklee College of Music comes a manifesto for the ongoing music revolution. Today, th

Editorial Reviews

From Publishers Weekly

In what could be one of the most provocative music books published this year, two innovators in music technology take a fascinating look at the impact of the digital revolution on the music business and predict "a future in which music will be like water: ubiquitous and free-flowing." Kusek and Leonhard foresee the disappearance of CDs and record stores as we know them in the next decade; consumers will have access to more products than ever, though, through a vast range of digital radio channels, person-to-person Internet file sharing and a host of subscription services. The authors are especially good at describing how the way current record companies operate - as both owners and distributors of music, with artists making less than executives - will also drastically change: individual CD sales, for example, will be replaced by "a very potent 'liquid' pricing system that incorporates subscriptions, bundles of various media types, multi-access deals, and added-value services." While the authors often shift from analysts into cheerleaders for the über-wired future they predict - "Let's replace inefficient content-protection schemes with effective means of sharing-control and superdistribution!" - their clearly written and groundbreaking book is the first major statement of what may be "the new digital reality" of the music business in the future. (Feb.)
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Product Details

• Paperback: 197 pages
• Publisher: Berklee Press; Softcover edition (January 1, 2005)
• Language: English
• ISBN-10: 0876390599
• ISBN-13: 978-0876390597
• Product Dimensions: 5.5 x 0.6 x 8 inches
• Shipping Weight: 9.1 ounces (View shipping rates and policies)
• Average Customer Review: 3.9 out of 5 stars  See all reviews (40 customer reviews)
• Amazon Best Sellers Rank: #329,821 in Books (See Top 100 in Books)

Most Helpful Customer Reviews

39 of 43 people found the following review helpful

2.0 out of 5 stars Alright already! February 28, 2007

By Lance Brown

Format:Paperback

This is a case of a lot of filler to make what could be communicated in a short essay into a book. The basic message "The music industry has to embrace digital technology." This and a few other salient points are made early in the book and then repeated with different wording ad nauseum. I would suggest standing in the store, reading the introductory stuff and skimming the rest. Too many authors are doing this these days. It should have been a magazine article.

5 of 5 people found the following review helpful

5.0 out of 5 stars Future Of Music May 6, 2005

By Anna Omak

Format:Paperback

I would reccommend this book to anyone who is thinking of going into the industry. Speaking from a vocalist's perspective, alot of the time we forget the other important aspects of the ever changing music industry in our effors to remain artistic and undiluted, forgetting that they all work hand in hand. This book I feel has enlightened me with sound judgement and speculation. It has also inspired me to formulate a strategy on how i plan to fit in. I now feel as though I have valuable and priceless knowledge on every aspect of that which i love and desire to suceed in-

Music.

9 of 11 people found the following review helpful

3.0 out of 5 stars Stirs ideas, but repetitive and overreaching January 18, 2007

By Joseph C.

Format:Paperback

I bought this book because I am getting into the digital music business. I enjoyed reading it, but I didn't much care for the wording in the book, and I think the authors are overreaching in the sense that they are expecting too much from artists in the industry.

This book clarifies the differences between the record and music industry, and emphasizes the effect of file sharing on digital medias (Limewire, Bearshare, programs) and the record industry. It makes some significant points, and makes the same points again later on in the book. The author states that artists should be able to sustain careers rather easily without "getting signed" and that is not the case today. Artists still need capital for marketing on the internet, and in marketing it is possible, but still costly.

This book is worth reading if you are getting into the business. I don't regret buying it, but I think other books may have a more definite impact on the reader. What it boils down to is opinion, and mine vary slightly in some cases and greatly in others.