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The Future of Television [Kindle Edition]

Phil Leigh
5.0 out of 5 stars  See all reviews (1 customer review)

Kindle Price: $7.97
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Book Description

This 81-page book describes how television will be changing in the future. There are a number of radical predictions.

First is that consumers will demand unlimited Internet access at their TVs. They will not be satisfied with the "Walled Garden" that most content providers and TV manufacturers are trying to impose.

Second, once TV programming migrates to the Internet, sponsors will refuse to pay for commercials and ads that don't get watched. The Internet paradigm of paying only for ads that get "clicked on" will prevail. Advertising agencies will be able to earn bounties when commercials segue into an online call-to-action such as an online merchandise sale or lead form completion.

Third, advertising must evolve into commonly using behavioral targeting. This can best be done with a browser and provides yet another reason why TV programming will migrate to the Net.

Fourth, the Cable industry's project Canoe effort to launch targeting advertising will fail. It can never match the universally accepted Internet protocol standard.



It includes a number of radical predictions. One is that consumers will ultimately demand unlimited Internet access at their TVs.

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Product Details

  • File Size: 776 KB
  • Print Length: 94 pages
  • Simultaneous Device Usage: Unlimited
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B00480OKN6
  • Text-to-Speech: Enabled
  • X-Ray:
  • Lending: Enabled
  • Amazon Best Sellers Rank: #945,680 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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5.0 out of 5 stars great book December 3, 2012
Format:Kindle Edition|Verified Purchase
I really like this book. It gave me a better understanding on the future of television. I recommanded this book to other people.
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More About the Author

Phil Leigh (1947 - ) was born in Little Rock, Arkansas and has mostly worked as a computer industry stock analyst. He holds a Bachelor of Science in Electrical Engineering from Florida Institute of Technology and an MBA from Northwestern University.

Since 2012 Phil has contributed articles to The New York Times Disunion, which commemorates the Sesquicentennial of the Civil War. To date he has completed 22 articles and is one of Disunion's most frequent contributors.

In 2013 Westholme Publishing released an annotated and illustrated version of the memoirs of Confederate Private Sam Watkins entitled "Co. Aytch." Phil wrote the Foreword and annotations.

In May 2014 Westholme published Phil's Civil War "Trading With the Enemy", which is about intersectional commerce between the North and South during the Civil War.

Phil offers a number of self-publised books at Amazon in both Kindle and soft-cover editions. Readers wanting to publish their own books will find "From Microsoft Word to Kindle Publishing" helpful because it includes instructional videos.

Two more of Phil's self-published Civil War books are (1) "Three Months in the Southern States: Illustrated and Annotated" and (2) "Olustee and Florida's Cattle Wars." The first one is the diary of a British officer who observed the War during the pivotal summer of 1863 and includes 178 annotations by Phi. The second is a "Kindle Single" of 22-pages that narrates Florida's Civil War history during the second half of the War.



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