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It is very P&G focused and therefore there are many recomendations that are really usefull for a firm that needs to put there customer first because they are very B2C. Read morePublished 12 months ago by JF Tagle Schreier
It resumes a lot of what is needed to focus your company in a continuous innovation process, recommended to every manager.Published 15 months ago by Philipp von Meyenn Sutton
I'm planning on writing a book "The worst mistakes of my life" and one complete chapter will be devoted to this book. I'm as serious as a heart attack. Read morePublished 20 months ago by Sartaj
If you are interested in INNOVATION.
This book is must to read.
I had known the word,"INNOVATION", from 1980'.
But I had not got the core of innovation. Read more
The best way to win in the world is through innovation. However, you can't wait for a light bulb to go off in some-one's head - it has to be central to goals, strategy, structure,... Read morePublished on August 21, 2011 by Loyd E. Eskildson
This book was recommended to me by someone I respect and they were right. I was so pleased with the contents that I ordered 4 copies for my key staff.Published on March 29, 2011 by Geospice
Wonderful book about the amazing change Proctor & Gamble, and other organizations, made to integrate customer needs and innovation into the core of the business. Read morePublished on February 12, 2011 by Win2Win
Although I do enjoy theoretical books, you never quite know what sounds good vs what is actually proven. Read morePublished on February 7, 2011 by Adam Temple
"For behold, I create new heavens and a new earth;
And the former shall not be remembered or come to mind. Read more