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This book is definitely something... It is very well organized and interesting.
Whether it will change your company and business depends on you and how aggressively you buy into the cultural aspects of creating an innovative company.
"The Game-Changer" is a book you will want to keep in your business library as an on-going aid.
It is very P&G focused and therefore there are many recomendations that are really usefull for a firm that needs to put there customer first because they are very B2C. Read morePublished 15 months ago by JF Tagle Schreier
It resumes a lot of what is needed to focus your company in a continuous innovation process, recommended to every manager.Published 19 months ago by Philipp von Meyenn Sutton
I'm planning on writing a book "The worst mistakes of my life" and one complete chapter will be devoted to this book. I'm as serious as a heart attack. Read morePublished on December 8, 2012 by Sartaj
If you are interested in INNOVATION.
This book is must to read.
I had known the word,"INNOVATION", from 1980'.
But I had not got the core of innovation. Read more
The best way to win in the world is through innovation. However, you can't wait for a light bulb to go off in some-one's head - it has to be central to goals, strategy, structure,... Read morePublished on August 21, 2011 by Loyd E. Eskildson
This book was recommended to me by someone I respect and they were right. I was so pleased with the contents that I ordered 4 copies for my key staff.Published on March 29, 2011 by Geospice