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*Starred Review* Blessings to Procter & Gamble—or, more exactly, its chairman and CEO, A. G. Lafley. Together with Charan, author of Know-How (2007) (and the most probable successor to management guru Peter F. Drucker), he defines, describes, draws examples of, and delineates how innovation became a part of not only the behemoth consumer-packaged-goods company but also part of Lego and Nokia (among others). Lafley is remarkably candid; the story of his “surprise” ascent to CEO-dom in 2000, taking over from Durk Jager, is the story of transformation. A number of commandments accompanied the company’s innovationcentric strategy: the consumer is boss, inside and outside cocreation is encouraged, the innovation process is tangible (and must be followed), and risks can be managed. Most important is his emphasis on human interaction as the key; even better, the last section focuses exclusively on developing a culture of innovation, from promoting the rules of brainstorming to the desired attributes for employees and leaders: courageous, connected and collaborative, curious, open. Sidebars are worthy of posting on a bulletin board; in fact, this is a sustainable reference on innovation that will be hard to beat. --Barbara Jacobs
“A. G. Lafley has made Procter & Gamble great again.”
“Of all the firms on the 2007 ranking of the ‘World’s Most Innovative Companies,’ few are more closely associated with today’s innovation zeitgeist than . . . Procter & Gamble . . . now famous for its open approach to innovation.”
“Lafley brought a whole lot of creativity and rigor to P&G’s innovation process.” —Fortune magazine
“A. G. Lafley has reenergized a venerable giant . . . with a style and energy that will be the subject of business school cases for years to come.” —Chief Executive magazine
“The proof of Lafley’s approach is plain enough. . . . P&G has not only doubled the number of new products . . . but also more than doubled its portfolio of billion-dollar brands and its stock price.”
—U.S. News & World Report
“Ram Charan is the most influential consultant alive.”
“Ram has this rare ability to distill meaningful frommeaningless.”
“Among the world’s most sought after CEO advisers.”
“Ram Charan is my ‘secret weapon’ . . . constantly providing depth to issues, not just answers.”
—Ivan Seidenberg, chairman and CEO of Verizon Communications
“Ram Charan knows more about corporate America than anyone.”
—Dick Harrington, CEO of The Thomson Corporation
Great Book. Several ideas to capitalize on within the workplace.Published 6 days ago by Razzle Dazzle
Lafley has written xxx, which is similar in that it covers the same time-period as the current book. That must be the only CEO who has written about his experience twice. Read morePublished 6 months ago by Jackal
It is very P&G focused and therefore there are many recomendations that are really usefull for a firm that needs to put there customer first because they are very B2C. Read morePublished on September 2, 2013 by JF Tagle Schreier
It resumes a lot of what is needed to focus your company in a continuous innovation process, recommended to every manager.Published on May 21, 2013 by Philipp von Meyenn Sutton
I'm planning on writing a book "The worst mistakes of my life" and one complete chapter will be devoted to this book. I'm as serious as a heart attack. Read morePublished on December 8, 2012 by Sartaj
If you are interested in INNOVATION.
This book is must to read.
I had known the word,"INNOVATION", from 1980'.
But I had not got the core of innovation. Read more