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The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation Hardcover – April 8, 2008
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“Of all the firms on the 2007 ranking of the ‘World’s Most Innovative Companies,’ few are more closely associated with today’s innovation zeitgeist than . . . Procter & Gamble . . . now famous for its open approach to innovation.”
“Lafley brought a whole lot of creativity and rigor to P&G’s innovation process.” —Fortune magazine
“A. G. Lafley has reenergized a venerable giant . . . with a style and energy that will be the subject of business school cases for years to come.” —Chief Executive magazine
“The proof of Lafley’s approach is plain enough. . . . P&G has not only doubled the number of new products . . . but also more than doubled its portfolio of billion-dollar brands and its stock price.”
—U.S. News & World Report
“Ram Charan is the most influential consultant alive.”
“Ram has this rare ability to distill meaningful frommeaningless.”
“Among the world’s most sought after CEO advisers.”
“Ram Charan is my ‘secret weapon’ . . . constantly providing depth to issues, not just answers.”
—Ivan Seidenberg, chairman and CEO of Verizon Communications
“Ram Charan knows more about corporate America than anyone.”
—Dick Harrington, CEO of The Thomson Corporation
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Top Customer Reviews
Lafley admits to some truth in the small company stereotype but he believes larger companies can be just as innovative as small companies, if not more so. Big companies have significant advantages - scale, management capability, and resources to take risks - that should facilitate innovation. But these advantages are wasted due to layers of management that stretch decision cycle times, internal vested interests to maintain the status quo, and the lack of a growth-through-innovation process.
"Game-Changers" outlines the principles(1) of innovation Lafley developed, the how and why innovation changed P&G's game, and the steps Lafley took to operationalize innovation which has led to the consumer-industry's leading organic sales growth rate. He believes that a disciplined innovation process, like that at P&G, can be central to growth for any company, in any industry. He cautions, though, that one size does not fit all, and each company must adapt the principles to their unique circumstances.
Having spent the past 20 plus years in Silicon Valley shepherding innovative medical technologies to the market, I can personally attest that the acceleration of change today is unprecedented.Read more ›
Most of it is Business 101. Get close to the customer, enable your org to innovate, leverage the existing brand when innovating.....that's about it. The rest of the book is a good run down on Proctor and Gamble. If you want to learn a lot about consumer marketing and branding then there is some good stuff in it.
Fast forward 25 years and what A.G. has done as CEO is incredible. Procter is one battleship that I didn't think could turn, much less on a dime. But reading Game-Changer one begins to appreciate what leadership and commitment can do, even in the largest and most traditional organizations.
Game-Changer is an enlightening read. Lafley and legendary author, consultant and scholar Ram Charan often tag-team the writing, each bringing a unique point of view. Sometimes this gets awkward, as the P&G story is interrupted by examples from other companies (which skew a bit from India, making a noticeably unusual sample). But that's relatively minor criticism compared to the richness of the transformation story at Procter, which has become a leader in commitment to innovation and has reaped significant financial rewards as a result.
The beauty of Game-Changer is that, unlike many business books, it is relevant to both mid-sized companies and corporate giants. For the Fortune 500, P&G's experience is a powerful example that radical and dynamic change is possible (see also GE, Whirlpool and IBM). For smaller companies, change is a lot easier, and the P&G model is full of ideas for potential initiatives.
This is a quick and easy read that never comes across as arrogant or self-serving. It does present itself as an arresting example of a new era in corporate management.Read more ›
"The Game Changer" is a well-written, well-narrated and well-organized book in describing the academic concepts of innovation and correlating them to the success cases from leading companies like 3M, Nokia, and Allied Signals. The most appealing phrase to me in the whole book had been the description of difference between performance review meeting and innovation review meeting; the former being "a review of past" while latter being "a review of future". If someone wants to promote and manage a cutting-edge innovation program in his / her organization, then this is the book to read, especially the second half.Read more ›
Most Recent Customer Reviews
I am a long-time fan of Ram Charan's books--this is provocative and was a great read. THANK YOU and Keep 'em coming!Published 2 months ago by Timothy D. Blythe
Great Book. Several ideas to capitalize on within the workplace.Published 5 months ago by Razzle Dazzle
Lafley has written xxx, which is similar in that it covers the same time-period as the current book. That must be the only CEO who has written about his experience twice. Read morePublished 11 months ago by Jackal
It is very P&G focused and therefore there are many recomendations that are really usefull for a firm that needs to put there customer first because they are very B2C. Read morePublished on September 2, 2013 by JF Tagle Schreier
It resumes a lot of what is needed to focus your company in a continuous innovation process, recommended to every manager.Published on May 21, 2013 by Philipp von Meyenn Sutton