I so enjoyed reading this and I'm looking forward to the revised edition when it's completed. I teach grad. Read morePublished 2 months ago by Fred Haag
I've read several books and articles on generational differences over the years. In general, I didn't find a lot of new information in this book. Read morePublished 3 months ago by Paula Usrey
A quick, easy read, but a lot of insight. I've passed this on to several marketing friends who say it helps the way they think about demographics and market segmentation.Published 6 months ago by A.S.H.
Fun and interesting read about generational differences. It is both informative and entertaining.Published 9 months ago by Sonora Texas
This guy is fascinating. I attended the taping of one of his segments of the TV show on America's Generations. The whole concept and his approach fascinate me.Published 9 months ago by traillady
The book is written more for advertisers than the general public but for some people it will be fascinating. Read morePublished 12 months ago by Gopal
Some fascinating insights which definitely rang true when I considered the people in my life. I understand this was written for marketing as well, but those parts, while... Read morePublished 20 months ago by Mommus