"Brilliant and powerful." --Edgar Mitchell, sixth man to walk on the Moon, pilot of Apollo 14's Lunar Module, and founder of The Institute of Noetic Sciences
"Impressive and stimulating. A tremendously enjoyable book." --James Fallows, National Correspondent for The Atlantic, Chairman of the Board of the New America Foundation, five-time finalist for the American Book Award, former White House speechwriter, author of Blind Into Baghdad and Postcards from Tomorrow Square: Reports from China.
"A visionary creation." Dr. A.P.J. Kalam, former President of India.
"Read with delight this terrific book in which Bloom re-writes the history of the West and shows us what capitalism is really all about--or what at its best it demands of us and how it rewards our innermost natures. Bloom is a thinker of the order of Herbert Spencer or Henri Bergson--he tries to see the whole picture from the origin of the universe through the origin of life to the origins of humanity and the continuity of the creativity of the cosmos in our personal and social behavior. His insights along the way are mind-churning: his portrayal of Plato's real genius as a marketer is brilliant. The bacteria who poisoned their environment and thus moved evolution upward...what a metaphor. Columbus' greatest skill was marketing not navigation, the role of tea rituals, and the tale of soap, all are wonderful. I've been writing about Max Weber and 'the spirit of capitalism' and it makes me even more aware of the brilliance of Bloom's argument about what is in the beast and how it can be tapped: capitalism does not just emerge from the Protestant ethic but from the nature of the human animal and its cosmic inheritance. Let's hope this side of the beast can win out over its parochial and narrow other self that longs for the safety of the tribe. But about the West at its best, he's right: Capitalism = Service. An amazing and brilliant book. So thrilling that it literally gives me goose bumps." --Robin Fox, former director of research for the H. F. Guggenheim Foundation, founder of the Anthropology Department at Rutgers University, co-author of The Imperial Animal and author of Kinship and Marriage
"Pure poetry, divinely begotten. It's a struggle of visions wine and wafer to become the real world's flesh and blood. I am convinced that Howard Bloom is the reincarnation of Plato. This beast is absolutely captivating; a godsend." --Mark Lamonica, author of Rio L. A. and Junkyard Dogs and William Shakespeare, winner of the Southern California Booksellers Association Nonfiction Award.
"It will grab you by the throat and shake your fundamental perceptions of life." --Robert D. Steel, former CIA clandestine case officer for extremist targets, creator Marine Corps Intelligence Center, CEO of OSS.Net, Inc., author of On Intelligence: Spies and Secrecy in an Open World, #1 non-fiction reviewer at Amazon.com.
"Howard Bloom's newest book nails it once and for all. Hard to believe a book could clarify and illuminate everything swirling through and around our beleaguered selves, but this one does it!" --Richard Foreman, MacArthur Genius award-winner, founder of the Ontological-Hysteric Theater and the man the New York Times calls the "gray wizard of experimental theater."
"Capitalism de- and reconstructed--capitalism with a heart--and brain: Howard Bloom's new book marshals his vast knowledge of history, deep cultural experience and broad scientific understanding to argue for a new way. Ever since I sent away for a marketing book in the eighties whose major advice was how much money you could make marketing marketing books, I was skeptical. But marketing genius Howard Bloom may have written the greatest marketing book ever--one that puts capitalism in its cosmic context." --Dorion Sagan, author of Acquiring Genomes: A Theory Of The Origin Of Species (with Lynn Margulis) and Notes from the Holocene: A Brief History of the Future
"I imagine Howard Bloom's eyes laughing as he takes a sledgehammer to smash yet another giant icon: this time it's the sacred cow of capitalist macroeconomic theory. But when the dust clears -- and he's colorfully reconstructed the history of Western Civilization through the eyes of his latest mega-idea, it turns out capitalism is a good thing after all. We were all just wrong about why! Howard remains one of my favorite sources of new memes. Don't miss this one." --Richard Brodie, author, Virus of the Mind: the New Science of the Meme and original author of Microsoft Word
"Riveting, brilliant, remarkable, distressing, optimistic, and beautifully written. A brilliant tour de force history of the world. I found myself quoting facts from it to my friends and displaying a level of erudition far greater than they were accustomed to from me. A great book." --Michael Zilkha, CEO, Zilkha Biomass Energy
"This book pulls together (almost) everything in the universe to explain today's capitalism, from the birth of solar systems to the evolution of life forms, from Kondratieff waves to plumbing. It makes surprising sense. And it's a fun read." --Bernard Lietaer, the economist and financial architect who helped the European Union switch from local currencies to a single currency, the Euro. Author of The Future of Money, The Mystery of Money, and Of Human Wealth.
"At last a consistent free-flowing unmutilated vision for those who want to see the connection between physics, emotions, business and society. Some Bloomian terms and concepts (like reperception, messianic capitalism, cycles of boom and crash, and the universe feeling out her possibilities) have already invaded my everyday speech. This is exactly what we need: a science book meant for action and an action manual rooted in science." --Pascal Jouxtel, partner, Eurogroup Institute, Paris, author of Comment les systÃ¨mes pondent.
"In The Genius of the Beast, Howard Bloom achieves what he has set out to do--articulating a thoroughly secular call to what amounts to a spiritual mission. By tracing the capitalist impulse to innovate all the way back to its humble origins in bacteria and ants, Bloom conveys a powerful moral and evolutionary imperative for us to reinvent ourselves--and reinvigorate this system--for the sake of our collective future." --Andrew Cohen, founder EnlightenNext
"Howard Bloom has created a masterpiece! This book is the 'aha moment' that everyone needs and is deeply yearning for." --Barbara Annis, CEO, Barbara Annis & Associates, author of Leadership and the Sexes: Using Gender Science to Create Success in Business and Same Words Different Language: How Men and Women Misunderstand each other at Work and What to do About it.
"This one will soon be on the shelf beside Freud, Einstein, Darwin and Descartes. Miss this book at your peril!" --Daryl Rowland, Executive Producer, Ellen
Howard Bloom is at once brilliant, funny and empathic.
Bloom's marketing background is clearly at work in his style of writing, as is his complete lack of a background in just about every other field he approaches.
I recommend this book to anyone with a conservative bend because it will make any feeling of shame go away.
The book takes a position that parallels can be drawn between nature and economics. That might have some validity but not as Bloom draws them. Read morePublished 20 days ago by BRUCE E ARNOLD
capitalism re-invented into a mechanism for evolution? Really? Really!! This book should be on your list of books I absolutly have to readPublished 2 months ago by Dean Jones
It was difficult to read the first chapters of this book because of the scientific (biology, physics) language used by the author about a subject that is more related to a social... Read morePublished 5 months ago by MartyD
Although Bloom assures us he was thrown out of the Boy Scouts, his tome reminds me powerfully of Edwin the Boy Scout, who, Wodehouse informs us, ‘was one of those thorough kids,... Read morePublished 7 months ago by Anna Tambour
BLUF (bottom line up front) - Go with this book only if you're a big fan of Howard Bloom and want to read everything he's done. Read morePublished 8 months ago by Shawn C.
GENIUS OF THE BEAST is itself a work of genius. There is no way to get around that factoid. The originality of the book is so in one's face that it makes the work of most other... Read morePublished 10 months ago by Steven AtBBSingularity Harvy Reich Sitten
Great deal & service! If you want to understand why the world and the people in it are the way they are, READ THIS!!Published 12 months ago by bob
I should have read the ratings. Very disappointed, not based in fact, and I mistakenly thought this was a different Howard Bloom. My bad...don't let it be yours.Published 13 months ago by Amazon Customer
He has done it again, this man changes my life! One day I hope to write like and think like Mr. bloom.Published 13 months ago by Adam smith