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The Global Etiquette Guide to Europe: Everything You Need to Know for Business and Travel Success Paperback – May 11, 2000


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Product Details

  • Paperback: 400 pages
  • Publisher: Wiley; 1 edition (May 11, 2000)
  • Language: English
  • ISBN-10: 0471318663
  • ISBN-13: 978-0471318668
  • Product Dimensions: 6.1 x 1.1 x 9 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 3.6 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Best Sellers Rank: #973,538 in Books (See Top 100 in Books)

Editorial Reviews

From Library Journal

"When in Rome, do as the Romans do," or for that matter, when in Turkmenistan do as the Turkmenistans do. The premise of this new series of books by the managing director of Berlitz International is to familiarize the traveler with the various customs of the countries of the world. The books are a fountain of information on dining, business, public behavior, communication, and more. Some important facts to remember: Do not smile in public in Romania or the locals will think you odd. When in Thailand, do not gesture much with your hands or you may find yourself the source of laughter. And be careful in Bulgaria to say quite clearly yes or no because to shake your head from side to side means yes. Those planning a lengthy stay in a foreign country should familiarize themselves with the information in these books. A useful addition to the travel guide genre in all public and academic libraries.DSandra Knowles, Henderson Cty. P.L., NC
Copyright 2000 Reed Business Information, Inc.

From the Back Cover

Ideal for Everyone from Global Executives to Globe-Hopping Tourists

Did you know:

  • In Switzerland, a kiss on the cheek can be either expected–or deeply offensive?
  • If you don’t want to share in after-dinner drinks in Hungary, you’d better have a good excuse–like doctor’s orders?

In today’s high-stakes, highly charged international business world, you simply can’t afford a misunderstood gesture, an ill-placed word, or a misinformed judgment. The Global Etiquette Guide to Europe shows both business and leisure travelers how to understand, appreciate, and manage–as well as maximize the benefits of–the myriad cultural differences that can exist between you and your European business hosts. This fact-filled cultural guidebook provides detailed advice on:

• Dining • Drinking • Speaking • Eye contact • Hailing a taxi
• Dress • Negotiating • Gift giving • Conducting a meeting
• Tipping • Holidays • Dealing with authorities

Just as customs vary greatly between Europe and the United States, so do they vary among the diverse nations of Europe. What is proper and expected in France, for example, may be a deal-breaker in Sweden. The Global Etiquette Guide to Europe will familiarize you with the customs, habits, tastes, and mores of every key European nation–nearly forty in all–and help you guarantee the mutual respect and acceptance that are vital for keeping every international business relationship agreeable, effective, and successful.

Customer Reviews

3.6 out of 5 stars

Most Helpful Customer Reviews

7 of 7 people found the following review helpful By A Customer on May 31, 2000
Format: Paperback
I read this book in anticipation of a trip I am planning this summer. However, it offered much more than the typical travel guide! I learned that enjoying a new country as a tourist or resident means more than just seeing the sights. It means negotiating your way through social interactions with people who may behave in ways that are confusing and different from what the traveler knows or expects.
This book offers clear and interesting explanations of various cultural beliefs and practices that I think would really be useful to any traveler. I feel like I will surely get more out of my European vacation now that I won't be offending my hosts!
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4 of 4 people found the following review helpful By R. J. Stove on April 30, 2001
Format: Paperback Verified Purchase
This is the type of book which leaves you asking (a) "Why didn't this book exist years ago?", (b) "Why didn't I have the brains to write it?". Had it existed when I, for one, took my first clueless steps in Europe all those neiges d'antan ago, I would have saved myself more verbal and gestural gaffes in a day than Dubya makes in a week. The ugly American/Australian/Englishman would simply cease to exist if this book were compulsory reading in high schools and universities. I did spot a few slips in the section on Britain - the Wars of the Roses were not at all religious in motivation, and the term "supper" (as a synonym for dinner) is usually applied by the British to children and dogs rather than to adults - but overall I am most impressed.
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1 of 1 people found the following review helpful By Pani Meszarosova on May 13, 2003
Format: Paperback
This book has insightful and accurate reviews of culture and cultural appropriateness; however if you buy the book don't trust the foreign language words or phrases 100%. In the case of the Czech and Slovak section, most of the words are spelled wrong and in some cases just wrong. I wonder who did the research? They should have consulted with a native speaker before the book went to print.
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1 of 1 people found the following review helpful By Craig Schwartz on July 27, 2002
Format: Paperback
Good insight, but each country is only covered to a certain extent. It's a lot of money to spend for just the information in a single country's chapter, but if you are going to tour Europe (vacation or business), then go for this book!
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The Global Etiquette Guide to Europe: Everything You Need to Know for Business and Travel Success
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