Best Books of the Month Shop Men's Shoes Learn more nav_sap_SWP_6M_fly_beacon Janet Jackson All-New Fire TV Stick with Voice Remote Beauty Videos Amazon Gift Card Offer jrscwrld jrscwrld jrscwrld  Amazon Echo Starting at $49.99 Kindle Voyage Nintendo Digital Games Fall Arrivals in Amazon Outdoor Clothing Kids Halloween

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your email address or mobile phone number.

Kindle Price: $13.99

Save $6.00 (30%)

These promotions will be applied to this item:

Some promotions may be combined; others are not eligible to be combined with other offers. For details, please see the Terms & Conditions associated with these promotions.

Deliver to your Kindle or other device

Deliver to your Kindle or other device

Flip to back Flip to front
Audible Narration Playing... Paused   You are listening to a sample of the Audible narration for this Kindle book.
Learn more

The Global Village: Transformations in World Life and Media in the 21st Century (Communication & Society) Kindle Edition

6 customer reviews

Amazon Price
New from Used from
"Please retry"

Length: 240 pages

New from Bob Woodward
Pre-order The Last of the President's Men, the latest work of nonfiction from best-selling author Bob Woodward. Learn more

Editorial Reviews

From Library Journal

This is not a revised or updated version of McLuhan's Understanding Media ( LJ 6/1/64) or even War and Peace in the Global Village (LJ 11/1/68). It was written, according to Powers, between 1974 and 1980 (McLuhan died in 1980) and "put together" between 1976 and 1984. McLuhan's thesis has always been that electronic technologies have been altering and reconstituting people in ways they don't understand and causing them to lose their private identities. This book probes the same theme from different angles, but with the same McLuhanesque all-over-the-place reasoning. Powers seems to have had a leavening effect on the master's breathless prose and extravagant presentation. The book should provoke people to think, if nothing else. For McLuhan collectors. See also Philip Marchand's Marshall McLuhan and George Sanderson and Frank Macdonald's retrospective, reviewed in this issue, p. 75.
- A.J. Anderson, G.S.L.I.S., Simmons Coll., Boston
Copyright 1989 Reed Business Information, Inc.


"Highly readable and valuable....I would unreservedly recommend the Powers book as the best available introduction to and summary of McLuhan's thinking."--Journal of Communication

Product Details

  • File Size: 2836 KB
  • Print Length: 240 pages
  • Publisher: Oxford University Press (June 1, 1989)
  • Publication Date: June 1, 1989
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B003U2SUGQ
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Lending: Enabled
  • Enhanced Typesetting: Not Enabled
  • Amazon Best Sellers Rank: #544,509 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
  •  Would you like to give feedback on images?

More About the Authors

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

Most Helpful Customer Reviews

21 of 22 people found the following review helpful By A Customer on September 14, 1998
Format: Paperback
This book is for the McLuhan enthusiast who would like to figure out the ground on which McLuhan stands. It is chock full of McLuhan's ideas, but not presented in McLuhan's typical style. Published 9 years after McLuhan's death, it seems likely that co-author Bruce Powers assembled the material for publication.

If you are not already very familiar with McLuhan's thoughts and earlier writings, this book is not for you. If you are already very familiar with McLuhan's words, you won't find anything new, but you will find some of McLuhan's basic ideas amplified and extrapolated.
Essentially an essential book for the McLuhanite.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
7 of 7 people found the following review helpful By T. R. Rak on December 8, 2000
Format: Paperback Verified Purchase
Powers says that this book is not about "final answers." By God he's right! And he proceeds to effloresce a wondrous garden wrought of the print medium brimming over with fresh probes, "osmic space," brains "astonied," the secret lives of "sense ratios," and other electrific, outsized insights and invitations into the futurepresent. One could readily argue and effectively so that "The Global Village..." is indeed a worthy extension of the medium of Professor McLuhan himself, ringing true and resonating orchestrally with the spirit and vivacity of that bright, iridescent, warm and radiant bulb which, tragically, went out suddenly and left us in darkness on New Year's Eve, 1980.
Feed forward 9 years. Powers'/McLuhan's "tetrad" is a mesmerizingly rich metaphor lending clarity and intensity to McLuhan's seminal 1964 probicon, "Understanding Media--The Extensions of Man." This "new" 1989 book is a MUST-read, a reverent continuance of McLuhan's oeuvre, a virtual channeling of his spirit, and in various ways easier to grasp perhaps, more accessible even, than the monumentally revolutionary/visionary UMTEOM.
The beauty of McLuhan and by protraction Dr. Bruce Powers here is that these men are not pedants but facilitators. Their goal, much like that of Carl Rogers or George B. Leonard or Joseph Campbell, is not to pound stuff into brainpans, but to gently yet insistently open up minds to possibilities, perils, challenges, potentialities and joys imperative in the present reality/"reelity?" or whatever one wishes to term the agardish within which each of us swims, breathes, eats, creates, dances, defecates, procreates and seethes.
Read more ›
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
Format: Paperback
A boy spins too fast on a roundabout and starts to feel dizzy and sick.

The girl focuses her attention on the centre pole and she's fine. She won't feel sick.

This is difference between looking outside and looking within.

Being too focused to the world outside causes sickness because the human isn't designed for the 24 hour bombardment of information that, in a different age, will not concern you in the slightest. An individual living in ancient Rome will not be concerned with the village across the hill, let alone the politics of a people on the other side of the planet or a knife attack in the capital of another nation. The ancients were grounded in themselves and if you told a woman in medieval France that there was a famine in Africa, or a little girl got snatched in Spain, she will see it as odd that you are telling her this. The modern invention of the global village and the digital human, concerning itself with the fancies people you don't know was alien to the ancients.

This doesn't mean that we should switch off and ignore the world, rather, we should realize that the global village is illusion. It is complete fiction and if we become more self centred, the 24 hour bombardment will carry on regardless if you sweat over this country or that crazy knife wielder in Texas. By consuming the digital bombardment, we are making ourselves sicker. The evidence from history shows that people didn't have our attention on complete strangers.

The global village has created a false sense of distance and this is the problem. We feel the hurt of a high school shooting in Austin like it is our neighbours children.
Read more ›
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again


There are no discussions about this product yet.
Be the first to discuss this product with the community.
Start a new discussion
First post:
Prompts for sign-in