"A survey of the reading habits of managers found that though they buy books by the likes of Tom Peters for display purposes, the one management book they have actually read from cover to cover is The Goal." -- The Economist
<br \><br \>"Anybody who considers himself a manager should rush out, buy and devour this book immediately. If you are the only one in your place to have read it, your progress along the path to the top may suddenly accelerate...one of the most outstanding business books I have ever encountered." --Punch Magazine
"Like Mrs. Fields and her cookies, The Goal was too tasty to remain obscure. Companies began buying big batches and management schools included it in their curriculums." --Fortune Magazine
"This theory provided a persuasive solution for factories struggling with production delays and low revenues." --Harvard Business Review
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About the Author
ELIYAHU M. GOLDRATT is an Israeli physicist, inventor, and philosopher whose unconventional approach to business management has made him one of the most sought-after consultants in the world today. Through his lectures and writings, as well as his work with such corporations as General Motors, Ford, Proctor & Gamble, and AT&T, Dr. Goldratt continues his crusade to teach businesses to re-examine their basic assumptions in order to compete effectively in the new global market place.
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Jeff Cox is the author of 17 books on food, wine, and gardening, including From Vines to Wines and Cellaring Wine. He is a contributing editor to The Art of Eating and The Wine News and is a frequent contributor to Decanter. He has been the host of two television series, Your Organic Garden on PBS and Grow It! on HGTV. Cox lives in Kenwood, California.