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The Golden Age of Advertising - the 50's Hardcover – Deluxe Edition, May 15, 2005

7 customer reviews

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Hardcover, Deluxe Edition, May 15, 2005
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About the Author

Jim Heimann is a resident of Los Angeles, a graphic designer, writer, historian, and instructor at Art Center College of Design in Pasadena, California. He is the author of numerous books on architecture, popular culture, and Hollywood history.

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Product Details

  • Hardcover: 352 pages
  • Publisher: Taschen; 25 Spl Anv edition (May 15, 2005)
  • Language: English
  • ISBN-10: 3822840904
  • ISBN-13: 978-3822840900
  • Product Dimensions: 6.8 x 1.5 x 8.8 inches
  • Shipping Weight: 2.8 pounds
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Best Sellers Rank: #1,011,512 in Books (See Top 100 in Books)

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Most Helpful Customer Reviews

1 of 1 people found the following review helpful By Dai-keag-ity on February 28, 2008
Effortlessly The Golden Age of Advertising--The 50's combines a crash course in visual arts, history, sociology and business, and does it without you even knowing it's happening! Like the other titles in the series, volumes which cover the history of advertising in the 1970's and 1960's, this book throws out so many glorious advertisements it's like time traveling. See full color ads for cigarettes (Doctors recommend Camels for calm nerves!), alcohol, clothing, foods, appliances, cars, and more. See how fashion, hairstyles, the very thought patterns of we Americans, ourselves, have evolved from where we were at mid-century last. You can stare at the pages of this virtually word-less book for hours and still see things you missed the fist time. It's a real treat!
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1 of 1 people found the following review helpful By Sandy on May 4, 2012
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This book is not only fun, it is of the highest quality you can get in Art Books. The ads are colorful, glossy, easy to read and marvel at the incredible 1950s. It is as fine as any Art book, as are all Taschen publications. It is a wonderful depiction of Pop Culture and gives hours and hours of enjoyment! It's great!
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1 of 1 people found the following review helpful By Daring Di VINE VOICE on June 27, 2014
This makes a perfect gift for anyone in the advertising business, or someone who just loves nostalgia. They truly were the 'golden years'.
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A good selection of the magazine ads of the 1950s in America. These ads cover everything from be-bop glasses to high-tech weapons, not to mention automobile ads. I love the style and quality of the products and this is a great book to thumb through.
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