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The Golden Age of Advertising - The 70s Hardcover – February 28, 2006


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Product Details

  • Hardcover: 351 pages
  • Publisher: Taschen; 25th edition (February 28, 2006)
  • Language: English
  • ISBN-10: 3822850810
  • ISBN-13: 978-3822850817
  • Product Dimensions: 8.8 x 7.1 x 1.4 inches
  • Shipping Weight: 2.7 pounds
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Best Sellers Rank: #426,631 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Jim Heimann is a resident of Los Angeles, a graphic designer, writer, historian, and instructor at Art Center College of Design in Pasadena, California. He is the author of numerous books on architecture, popular culture, and Hollywood history. Steven Heller is art director of the New York Times Book Review and co-chair of the MFA/Design program at the School of Visual Arts. He is the author and editor of over 80 books on graphic design and popular culture, including The Graphic Design Reader, Paul Rand, From Merz to Emigre and Beyond: Avant Garde Magazine Design of the 20th Century, and Citizen Design: Perspectives on Design Responsibility.

More About the Author

Jim Heimann is a resident of Los Angeles, a graphic designer, writer, historian, and instructor at Art Center College of Design in Pasadena, California. He is the author of numerous books on architecture, popular culture, and Hollywood history, and serves as a consultant to the entertainment industry.

Customer Reviews

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Most Helpful Customer Reviews

2 of 2 people found the following review helpful By M. Randol on September 15, 2009
Format: Hardcover
I was a voracious magazine reader as a kid so I remember almost all of the ads in this book. Yes, the ads were ugly but you buy this book for the nostalgia, not the actual ads. Every time you turn a page, you'll have a memory hurtling out of your subconscious of something you haven't thought about for years. You'll smile and remember how simple life was when everything was on 8-track. You think "sex sells" now?!! I can't believe how risque most of this stuff was for its day! So, if you're a baby-boomer, and I'm one of the last of that generation born in the 60s, you will really enjoy this book. It's easy to pick and put down since you're really only looking at pictures. This is a fun book to pass along to your boomer friends, too. Share the love.
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1 of 1 people found the following review helpful By J. Jenkins on December 12, 2012
Format: Hardcover Verified Purchase
of old advertising - had quite a few laughs...great book! If you want to see how advertising has changed this a good book to check out.
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1 of 1 people found the following review helpful By Jeff Aski on April 26, 2011
Format: Hardcover Verified Purchase
I dabble with photography and graphic design every now and so often and I found myself using this book for inspiration. It's a wonderful compilation of ads and 70s artwork that gives me vivid ideas for color palettes and texture. I've even used some of these images for direct reference when I was color correcting a few pictures in Photoshop. Love this book.
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