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The Google Story: For Google's 10th Birthday Hardcover – Bargain Price, September 23, 2008


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Hardcover, Bargain Price, September 23, 2008
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Editorial Reviews

Review

“[The authors] do a fine job of recounting Google’s rapid rise and explaining its search business.”—New York Times

“An intriguing insider view of the Google culture.”—Harvard Business Review

“Fascinating…meticulous…never bogs down…Even if you think you’ve heard about Google ad nauseam, you will find new items about this important company.”—Houston Chronicle

“An interesting read on a powerhouse company…if you haven’t read anything about one of today’s most influential companies, you should. If you don’t read The Google Story, you’re missing a few extra treats.—USA Today

About the Author

David A. Vise, formerly a Pulitzer Prize winning reporter for The Washington Post, is a Senior Advisor to New Mountain Capital, a New York-based private equity firm, and to New Mountain Vantage, the firm's public equity fund. He is the author of three previous books, including the New York Times bestseller, The Bureau and the Mole.

Mark Malseed has contributed to The Washington Post, Boston Herald, Moment, and other publications. The former researcher to Bob Woodward, he is a consultant to ChaCha and cofounder of OhMyGov.com.
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Product Details

  • Hardcover: 352 pages
  • Publisher: Delacorte Press; Updated edition (September 23, 2008)
  • Language: English
  • ISBN-10: 0385342721
  • ASIN: B006G85FBO
  • Product Dimensions: 9 x 6.2 x 1.1 inches
  • Shipping Weight: 1.4 pounds
  • Average Customer Review: 2.7 out of 5 stars  See all reviews (11 customer reviews)
  • Amazon Best Sellers Rank: #1,474,082 in Books (See Top 100 in Books)

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Customer Reviews

At some point it just implodes, making this a waste of reading time.
Amazon Customer
"This book not only tells the story how Larry and Sergey created Google and made it successful, also the principle behind the pair.
Jerry Liu
The book is informative in a factual sense but the author's tone is gushing to the point that it's distracting.
book light review

Most Helpful Customer Reviews

10 of 13 people found the following review helpful By E. Ribeiro on December 15, 2008
Format: Paperback
Well, this book was quite disappointing.

At first, I liked how the author was able to tell the story and how he has connected the pieces together, but he has perpetrated huge mistakes like, for example, forgetting how some first generation googlers were vital to the success of the company.

I am talking of people like Eric Veach, who created the algorithms for AdWords, Jeff Dean, who created important infrastructure tools, Paul Buchheit, the Gmail creator and many, many other googlers. Fortunately, Craig Silverstein and Craig Nevill-Manning were not forgotten but the author barely mention their names.

Did you know that the "Don't be evil" motto was created by Paul Buchheit and Avid Pattel? Well, this fact is totally ignored by the author! If you read the book it will look like it was created by Brin and Page. Even Wikipedia is more accurate than this book.
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2 of 2 people found the following review helpful By Charles D. Badics on December 27, 2009
Format: Paperback
The first few chapters provide a high-level description of the early days of Google. This reader was left wanting more detail. Subsequent chapters are disjointed descriptions of the origins of other Google services like Google News and Google Shopping. For the Internet-savvy reader in 2009, I'm afraid this book is obsolete because most of us understand the importance of Internet search, blogging and other Google services. When this book was written, those services were new and not yet widely understood. The hand-holding that the book provides to describe simple concepts like Google Shopping is not necessary and comes across as borderline insulting.

This book provides precious little detail about Google. This book is good for skimming only. Readers looking for an in-depth account of the founding and inner-workings of Google will be left wanting more.

Skip It.
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2 of 2 people found the following review helpful By book light review on November 11, 2008
Format: Paperback
The book is informative in a factual sense but the author's tone is gushing to the point that it's distracting. This is not an evenhanded chronicle of Google's history - it's a fairly shallow, idealized account of Page, Brin, Schmidt and Google. The book would be much more interesting if it was balanced.
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1 of 1 people found the following review helpful By Robert J. Morrow on November 28, 2008
Format: Paperback
The updated version for 2008 doesn't supply anything new other than a chapter on how much richer Brin and Page are, and a more useful chapter on future endeavours.
However, if you didn't read the first edition, this is a must read story--especially ten years after the company's debut. As an avid business user of Google, I enjoyed reliving the memories of how simple concepts created millionairs of people like you and me...and how it still does if you just follow the simple plan the boys envisioned. Even this time around, I still found a couple of things I had forgotten that I immediately incorporated into my current webpage to ensure the googlebot liked me even more. And like clockwork, it worked immediately.

If you're new to adwords or adsense, be sure to read the chapters on SEO; it's not as complicated as it seems. If you spend the time and build it properly...they will come!
If nothing else, the updated release (as I'm sure it was intended) reminds the online businessperson that this is mandatory reading.
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1 of 1 people found the following review helpful By Antonio on October 3, 2013
Format: Hardcover Verified Purchase
I definitely was expecting more about the story of the big G.
Story is interesting and some really interesting chapter, like the one about the really first days of the company.
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By Tomas Szalay on April 26, 2014
Format: Paperback
The book doesn't have any meaning. It's just a ragbag of various articles, interviews, and boring repetitions of commonplaces. Do not waste time reading it, there are better books about Google out there (e.g. D. Edwards - I'm feeling lucky).
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