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No, it does not make a super easy read, but being what it is: a summary of academic research in a book, it is great.
Our Googleopoly Siva Vaidhyanathan's The Googlization of Everything is a worthy read about the dominance of Google and our reliance on it for... well, everything.
Instead, they would have likely started with Encyclopedia Britannica and Encarta as models and then spent billions trying to figure out how to make them better.
This book was just good enough to keep reading, but at many times I thought about putting it down for good. Read morePublished 1 month ago by Matt Bailey
The book correctly points out that some people may possibly depend on Google too much. While Google has done a lot of good to some people in certain instances, it also is a human... Read morePublished 2 months ago by William
This is a great book about digital and the "invasion" of technology in our lives, and Google
of course. Read more
Perhaps I am a bit biased to like this book: I don't use facebook, I don't have a smarphone, I'm mildly paranoid about amount of individual information floating around in the... Read morePublished 11 months ago by Kot Matroskin
I read a paperback version of this and thought Siva V. gave interesting insight into The Google business. Read morePublished 12 months ago by Mac
Introduced to this in Coursera MOOC (Understanding the Media by Understanding Google") and found it as essential as the Surgeon Generals warning about smokingPublished 13 months ago by Amazon Customer
IT was send right on time and before my college started. I was really pleased how fast he send it.Published 22 months ago by Adnaan
With exception of the Hutzler 571 Banana Slicer, this is the most useful item I have purchased on Amazon. Meticulously researched, well written and insightful! Read morePublished 23 months ago by Terry D. Moore
For those concerned about online privacy and web search customization, and the way companies like Google manipulate and use your information, this is a must read by a very good... Read morePublished 24 months ago by Terry D. Moore