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Marty Gitlin is a freelance writer and the author of more than 40 books. He has won many awards for his writing, including first place for General Excellence in Journalism from the Associated Press. Gitlin lives with his wife and three children in Cleveland, Ohio. Topher Ellis is a cereal expert and editor of the cereal newsletter the Boxtop, the longest continuously running publication dedicated to breakfast cereal. He lives in Matthews, North Carolina.
Pretty much everything you need to know about cereal and more.Published 10 months ago by Troy Buescher
A fantastic and fun read! The author did a wonderful job collecting images and researching cereals throughout time. The lay-out and colorful graphics are beautiful. Read morePublished 16 months ago by Wendy Koile
A fantastic pop culture reference book . Many pictures but also good text. Well organized. Highly recommended to anyone that enjoys pop culture.Published 16 months ago by Amazon Customer
Crappy, no info, pictures of cereals mainly, uninteresting, little or no history, no analysis of subject, a waste of money, I tossed it, don't buyPublished 21 months ago by Kerry Hampton
What an interesting book for those of us who love product history (in this case cereal). Fun reading and interesting conversation starters.Published 21 months ago by Patricia Trimarco