Top critical review
Not much info for 15 years in the making
on January 20, 2014
Kind of surprised how few really good images are inside and how little information is available. It is broad in scope and certainly a fun read, but there's little of the kind of pop culture detailed info I'd hoped for. If you're like me, you'll also wonder where some of your favorite obscure cereals are. I imagined the authors as two dudes who've been getting together for about 15 years in the evening to share a bong saying things like, "oh man, i suddenly really want some cereal! Yeah! We should like write like a cereal book!" and then occasionally writing some stuff. Reads more like a catalog than a pop culture text. I expected the catalog, but more and better images (there are 200 with some excellent ads included, but many are very small and sometimes an entire page is given to a cereal that's not visually interesting or popular) and some more narrative on the phenomena of each generation and even individual cereals.
Fun, but not comprehensive or with depth of information.