I have followed the writings of Mr. Gilding for many years, after hearing him speak at the Sustainabile Enterprise Academy at York University. This was just about the time that his "Scream, Crash, Boom" essay was published on the web. If there was one book that I would recommend on the topic of seeking sustainability to encourage creation of sustainabile enterprise and creation of future abundance for as many species on the planet as possible, this is the book I would currently recommend. His assessments of the disruption in socio-economic and environmental systems are spot on, and as such, they can be used to produce future scenarios that are valuable for strategy planning in businesses and communities alike. If what he projects is true for the redefining of growth and commerical markets, it will produce radical change. However, after the last few year, it seems to me this is what we need to transform our global development operating systems.
I am currently using his concepts along with Dr. Stuart Hart's (Capitalism at the Crossroads) to engage a new generation of business students that must be the engine of change and deal with, "The Great Disruption". This is an excellent book to support learning and action, as it provides not only a forecast of the future, but ideas of how we must behave to succeed in the coming brave new world.
If everyone in Washington DC were to read this book and begin to behave in a way to address the challenges, but most importantly the opportunities that are created by the disruption, America could reinvent itself. Paul Gilding has provided a fine guidebook. Good work Mr. Gilding and Thank you. It is now up to us to quit fighting over the meaningless and move forward on the meaninful.