Steve delivers a cogent and generous synthesis of so many ofthe big ideas changing the way we live and work today.
Seth Godin, author of The Icarus Deception
As the world moves from the industrial era to the digital age,power is shifting and fragmenting. Power is no longer about mightand ownership — power in a digital world is about access.
The Great Fragmentation is a business survival manifestofor the technology revolution. As entrepreneurs and startupsenabled by access to technology become genuine threats, existingbusinesses need to understand how to position themselves to surviveand thrive.
Author Steve Sammartino shows how changes such as gamification,crowdfunding, crypto currency, 3D printing, social media, mash-upculture and artisanal production will forever influence businessand the way we live our lives.
This book combines insights from anthropology, culture,technology and commerce to provide both corporations andentrepreneurs with a long-term playbook for the future of work,life and business in the digital era.
Discover why the future of business is small.
STEVE SAMMARTINO had his first startup before the age of10, running an organic egg farm in the 1970s before the words‘organic’ or ‘startup’ had been invented.He now travels the world helping companies transition fromindustrial era thinking to the digital age. He is an expert on theshift to the digital and connected economy, and loves helpingpeople make sense of it all. Read Steve’s blog atwww.stevesammartino.com