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The Great Fragmentation: And Why the Future of Business is Small Paperback – September 23, 2014

36 customer reviews

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Editorial Reviews

From the Back Cover

Steve delivers a cogent and generous synthesis of so many of the big ideas changing the way we live and work today.
Seth Godin, author of The Icarus Deception

As the world moves from the industrial era to the digital age, power is shifting and fragmenting. Power is no longer about might and ownership — power in a digital world is about access.

The Great Fragmentation is a business survival manifesto for the technology revolution. As entrepreneurs and startups enabled by access to technology become genuine threats, existing businesses need to understand how to position themselves to survive and thrive.

Author Steve Sammartino shows how changes such as gamification, crowdfunding, crypto currency, 3D printing, social media, mash-up culture and artisanal production will forever influence business and the way we live our lives.

This book combines insights from anthropology, culture, technology and commerce to provide both corporations and entrepreneurs with a long-term playbook for the future of work, life and business in the digital era.

Discover why the future of business is small.

About the Author

STEVE SAMMARTINO had his first startup before the age of 10, running an organic egg farm in the 1970s before the words ‘organic’ or ‘startup’ had been invented. He now travels the world helping companies transition from industrial era thinking to the digital age. He is an expert on the shift to the digital and connected economy, and loves helping people make sense of it all. Read Steve’s blog at www.stevesammartino.com

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Product Details

  • Paperback: 288 pages
  • Publisher: Wrightbooks; 1 edition (October 20, 2014)
  • Language: English
  • ISBN-10: 0730312682
  • ISBN-13: 978-0730312680
  • Product Dimensions: 6 x 0.6 x 9.1 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (36 customer reviews)
  • Amazon Best Sellers Rank: #1,340,173 in Books (See Top 100 in Books)

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Most Helpful Customer Reviews

5 of 5 people found the following review helpful By Nicholas J Hodges on September 1, 2014
Format: Kindle Edition Verified Purchase
This book is pretty much what I imagine getting in a kitchen with Gordon Ramsay would be like. It's non stop - a barrage of things you just didn't know, things you thought you did know but were completely wrong about, and things described in ways you've just never considered before. But at the end of it all, you're stuffed full of awesome, and have learnt a whole swag of new words.

This isn't a business book for those that like the standard format. Rather than "doing a Gladwell" and introducing one core premise and then spending 14 chapters telling me slightly different stories to demonstrate that premise, Steve Sammartino makes his point and moves on. This book could have been ten separate books - it's that thick with ideas. Sammartino's talent in storytelling and speaking shines through - every point illustrated clearly and succinctly.

If you want pithy catchphrases to throw out at your next board meeting, skip this book.
If you want to find the next two-by-two matrix to demonstrate to your boss why your business is completely screwed and you don't really know what to do about it, skip this book.
If you want to get learned on the hundred small things that are combining together to change business, culture, and the world - don't skip this book.
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2 of 2 people found the following review helpful By gussa on August 18, 2014
Format: Kindle Edition
Straight up, I think this book is the best guide you'll find anywhere right now to the big, big changes happening in business and society as a result of technology. It delivers that rare thing - a 'business' book that reads like anything but. My problem with these is that they usually have one good idea, and then hammer you on the head with it for 300 pages. That's understandable since they're trying to justify their author's fee. But it makes them pretty boring.

This book is the exact opposite, it delivers a dazzling array of ideas and the best pleasures of reading, the pleasures that have you lose your hours while curled up in a comfy couch, that have you sneaking looks and reading when you should be doing other things. Not sure how he's managed to do this (the digital revolution is a big and complicated subject) but Steve Sammartino somehow wraps it all up in a way that's fresh, intelligent and entertaining.

You doubt me. Please do not. The book is made up of a series of small vignettes, each suffused with keen insight, as well as a generous and humane heart. The result explodes across the pages, and remains with you long after you've finished. It's not a manual for how to survive the digital age, but a thriving, whip-smart primer for how to think about it properly. And that's worth every cent.
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3 of 4 people found the following review helpful By Josh Rowe on July 13, 2014
Format: Kindle Edition
Steve Sammartino is a great story teller and has a great story to tell. He brings together old and new business concepts to make you see things from a different perspective; stimulating your synapses to re-think your business strategy, business plan and how you operate your day to day business. Steve's blog provides a snapshot of what you'll receive when you read The Great Fragmentation: And Why the Future of All Business is Small. However, if you're like me then you'll end up thirsty for even more information. Enjoy the read - I did.
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1 of 1 people found the following review helpful By Buvana on July 30, 2014
Format: Kindle Edition
Great practical tips and business insights. Steve Sammartino weaves all together in an attractive style. Conveys with interesting anecdotes today’s digital landscape and what we need to be doing to get on top of it. Enjoy the read and apply to your business.
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Format: Kindle Edition
I learned how to speed type 30 years ago on my Grandmother's heavy old Royal industrial (manual) typewriter - you know the big heavy ones with the messy black and red ribbons - if you made a mistake, and there was no backspace.

After reading Sammartino's The Great Fragmentation, I realised that during my 40 years on this earth, the Industrial Revolution - where machines were used to do the work of hand tools and steam and power instead of human muscle or animals - is no longer the underpinning driver of our economy. It is becoming obsolete! Page 3 of The Great Fragmentation set the tone for this book, and page 256 sums it up, "Survival is about evolution".

Here in Australia, we survive in business in the most part by operating as if we were in the industrial age. We export the earth's resources to keep our economy buoyant - these are the habits of large and long-standing organisations. But, jsut like my manual typewriter was outdated, so too (I hope) will be the use of fossil fuels and machines that dredge our earth. Sammartino is right in my view "the climate is going through a tectonic shift for the ages where the conditions will never be the same again - at least not in our lifetime". Powerful Technology for the most part offers a clean alternative, and it's a revolution that my grandchildren (born from the Selfish Era) will not question - it will make their lives more "comfortable" and "materialistic". I agree - it's the way it is, and it's the way it will stay - there's no way I would trade my Mac in for that manual Royal typewriter - ever!!!!
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