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The Great Fragmentation: And Why the Future of Business is Small Paperback – September 23, 2014
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From the Back Cover
Steve delivers a cogent and generous synthesis of so many of the big ideas changing the way we live and work today.
Seth Godin, author of The Icarus Deception
As the world moves from the industrial era to the digital age, power is shifting and fragmenting. Power is no longer about might and ownership — power in a digital world is about access.
The Great Fragmentation is a business survival manifesto for the technology revolution. As entrepreneurs and startups enabled by access to technology become genuine threats, existing businesses need to understand how to position themselves to survive and thrive.
Author Steve Sammartino shows how changes such as gamification, crowdfunding, crypto currency, 3D printing, social media, mash-up culture and artisanal production will forever influence business and the way we live our lives.
This book combines insights from anthropology, culture, technology and commerce to provide both corporations and entrepreneurs with a long-term playbook for the future of work, life and business in the digital era.
Discover why the future of business is small.
About the Author
STEVE SAMMARTINO had his first startup before the age of 10, running an organic egg farm in the 1970s before the words ‘organic’ or ‘startup’ had been invented. He now travels the world helping companies transition from industrial era thinking to the digital age. He is an expert on the shift to the digital and connected economy, and loves helping people make sense of it all. Read Steve’s blog at www.stevesammartino.com
More About the Author
Top Customer Reviews
This isn't a business book for those that like the standard format. Rather than "doing a Gladwell" and introducing one core premise and then spending 14 chapters telling me slightly different stories to demonstrate that premise, Steve Sammartino makes his point and moves on. This book could have been ten separate books - it's that thick with ideas. Sammartino's talent in storytelling and speaking shines through - every point illustrated clearly and succinctly.
If you want pithy catchphrases to throw out at your next board meeting, skip this book.
If you want to find the next two-by-two matrix to demonstrate to your boss why your business is completely screwed and you don't really know what to do about it, skip this book.
If you want to get learned on the hundred small things that are combining together to change business, culture, and the world - don't skip this book.
This book is the exact opposite, it delivers a dazzling array of ideas and the best pleasures of reading, the pleasures that have you lose your hours while curled up in a comfy couch, that have you sneaking looks and reading when you should be doing other things. Not sure how he's managed to do this (the digital revolution is a big and complicated subject) but Steve Sammartino somehow wraps it all up in a way that's fresh, intelligent and entertaining.
You doubt me. Please do not. The book is made up of a series of small vignettes, each suffused with keen insight, as well as a generous and humane heart. The result explodes across the pages, and remains with you long after you've finished. It's not a manual for how to survive the digital age, but a thriving, whip-smart primer for how to think about it properly. And that's worth every cent.
After reading Sammartino's The Great Fragmentation, I realised that during my 40 years on this earth, the Industrial Revolution - where machines were used to do the work of hand tools and steam and power instead of human muscle or animals - is no longer the underpinning driver of our economy. It is becoming obsolete! Page 3 of The Great Fragmentation set the tone for this book, and page 256 sums it up, "Survival is about evolution".
Here in Australia, we survive in business in the most part by operating as if we were in the industrial age. We export the earth's resources to keep our economy buoyant - these are the habits of large and long-standing organisations. But, jsut like my manual typewriter was outdated, so too (I hope) will be the use of fossil fuels and machines that dredge our earth. Sammartino is right in my view "the climate is going through a tectonic shift for the ages where the conditions will never be the same again - at least not in our lifetime". Powerful Technology for the most part offers a clean alternative, and it's a revolution that my grandchildren (born from the Selfish Era) will not question - it will make their lives more "comfortable" and "materialistic". I agree - it's the way it is, and it's the way it will stay - there's no way I would trade my Mac in for that manual Royal typewriter - ever!!!!Read more ›
Most Recent Customer Reviews
An excellent introduction to and overview of digital disruption across different business sectors. Steve is a great storyteller who brings case studies to life in an enjoyable... Read morePublished 1 month ago by Michelle Warner
The Great Fragmentation is a collection of fascinating stories of how business came to be, and how it is dealing with the raise of the internet. Read morePublished 1 month ago by Amazon Customer
If you want to know a little about a lot of ways disruption is changing business, this is the book.
It's a great read, and highly recommend it. Read more
Fascinating insight into the future of business, communications and the changes we will all play a part in (knowingly and unknowingly). Read morePublished 2 months ago by Amazon Customer
This book is great. In a lot of ways this completely changed my thinking when it came to how I want to to interact and work in the world. Steve is a dynamic storyteller. Read morePublished 2 months ago by Amazon Customer
Steve Sammartino's insights of the future are absolutely eye opening. I am studying marketing and this book has given me loads of ideas. Read morePublished 3 months ago by John O'Malley
Sammartino has written a book that will be relevant for years. His ability to use stories that resonate means he can convey ideas clearly and allow you to use his gems in your own... Read morePublished 3 months ago by Amazon Customer
For all those wanting to understand what the future will look like, you must read this book! In the Great Fragmentation (and why the future of business is small), Steve Sammartino... Read morePublished 4 months ago by Mr William G Abbott
The future is unknown, but if you’re looking for a guide to keep you on track, this book is most likely one of the only things that may well get you there. Read morePublished 6 months ago by Nicola Farrell