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The Great Fragmentation: And Why the Future of All Business is Small Paperback – September 9, 2014


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Product Details

  • Paperback: 288 pages
  • Publisher: Wiley; 1 edition (September 9, 2014)
  • Language: English
  • ISBN-10: 0730312682
  • ISBN-13: 978-0730312680
  • Product Dimensions: 9.8 x 5.9 x 0.6 inches
  • Shipping Weight: 14.7 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #312,735 in Books (See Top 100 in Books)
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Editorial Reviews

From the Back Cover

Steve delivers a cogent and generous synthesis of so many of the big ideas changing the way we live and work today.
Seth Godin, author of The Icarus Deception

As the world moves from the industrial era to the digital age, power is shifting and fragmenting. Power is no longer about might and ownership — power in a digital world is about access.

The Great Fragmentation is a business survival manifesto for the technology revolution. As entrepreneurs and startups enabled by access to technology become genuine threats, existing businesses need to understand how to position themselves to survive and thrive.

Author Steve Sammartino shows how changes such as gamification, crowdfunding, crypto currency, 3D printing, social media, mash-up culture and artisanal production will forever influence business and the way we live our lives.

This book combines insights from anthropology, culture, technology and commerce to provide both corporations and entrepreneurs with a long-term playbook for the future of work, life and business in the digital era.

Discover why the future of business is small.

About the Author

STEVE SAMMARTINO had his first startup before the age of 10, running an organic egg farm in the 1970s before the words ‘organic’ or ‘startup’ had been invented. He now travels the world helping companies transition from industrial era thinking to the digital age. He is an expert on the shift to the digital and connected economy, and loves helping people make sense of it all. Read Steve’s blog at www.stevesammartino.com

Customer Reviews

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Most Helpful Customer Reviews

2 of 2 people found the following review helpful By Josh Rowe on July 13, 2014
Format: Kindle Edition
Steve Sammartino is a great story teller and has a great story to tell. He brings together old and new business concepts to make you see things from a different perspective; stimulating your synapses to re-think your business strategy, business plan and how you operate your day to day business. Steve's blog provides a snapshot of what you'll receive when you read The Great Fragmentation: And Why the Future of All Business is Small. However, if you're like me then you'll end up thirsty for even more information. Enjoy the read - I did.
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1 of 1 people found the following review helpful By jim stewart on July 20, 2014
Format: Kindle Edition
I love Steve Sammartino's style & passion. He has a way of explaining the effect of the digital world on business in a succinct and simple way. His insights are tremendous and if you are in business you need to read this book. Brilliant!
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Format: Kindle Edition
Great practical tips and business insights. Steve Sammartino weaves all together in an attractive style. Conveys with interesting anecdotes today’s digital landscape and what we need to be doing to get on top of it. Enjoy the read and apply to your business.
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