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The Great Reflation: How Investors Can Profit From the New World of Money Hardcover – May 3, 2010

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Editorial Reviews


"Tony Boeckh analyzes clearly the frightening range of factors contributing to the recent financial crisis. If that doesn't make you think carefully, his investment strategies for a world still facing high levels of risk will certainly have you riveted."
—Hon Michael Wilson, Former Ambassador from Canada to the United States; Former Canadian Finance Minister

The Great Reflation is essential reading for serious, thinking investors everywhere.  Who better than Tony to show us how this will all end, and even more important, how to position our investments and our lives to make sure we not only survive, but prosper.” 
— John Mauldin, Editor, Thoughts from the Frontline; 3 time New York Times Bestselling Author; President, Millennium Wave Investments

“This book is a must read. Tony, from all his years guiding the excellent analytic work of the Bank Credit Analyst presents a realistic outline of the post- crisis world, the many challenges, and the exciting and unpredictable times ahead.”
—Jim O’Neil, Head of Global Economic Research, Goldman Sachs

The Great Reflation is by far the best economic and investment book which I have read in the last 10 years. He is a seasoned historian, economist, and strategist with a unique ability to explain complex issues in simple, readable terms.”
—Marc Faber, Editor, The Gloom Boom & Doom Report

“This book is written by one of the long-standing and highly recognized veterans in the field of investments.  In highly readable form, it covers important forces influencing investments and a very detailed evaluation of the key sectors of investment opportunities.”
—Henry Kaufman, Henry Kaufman & Company Inc.

“Tony Boeckh is a first rate investment intellect whose work I have read for years, and his thoughts on the crisis are well-worth reading and contemplating.”
— Barton M. Biggs, Managing Partner, Traxis Partners; Author, Hedgehogging and Wealth, War, and Wisdom

"The Great Reflation is part history, part theory, part textbook and part prophesy- lucid, persuasive and a good read. The title says it all. It will have a place on my shelves and I expect many others.”
—Brian Reading, Founder of Lombard Street Research World Service, Former Advisor to UK Treasury and to the Governor of the Bank of England

“Tony pioneered the concept of debt Supercycle in the 1970s and his The Great Reflation has proven that he is the ultimate macro thinker. This book is a must read for all investors who strive for financial success in an extremely risky world.”
— Chen Zhao, Chief Global Strategist and Managing Editor, Bank Credit Analyst Research Group

“Weaving together today's unprecedented  and complex economic, monetary, and investment conditions, Tony lays out the uncomfortable truths that investors must understand and deal with in order to protect capital and invest profitably in the years ahead.”
—Eldon Mayer, Former CEO and CIO of Lynch & Mayer, Inc.; New York-based Institutional Asset Manager

“Few people know as much as Tony Boeckh does about the relationships between the economies and the financial markets. In his book, he gives us a much needed road map on how to invest given the tremendous convulsions we are going through. It is a must read for very investor.”
— Charles Gave, Chairman, GaveKal Research


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Product Details

  • Hardcover: 336 pages
  • Publisher: Wiley; 1 edition (May 3, 2010)
  • Language: English
  • ISBN-10: 0470538775
  • ISBN-13: 978-0470538777
  • Product Dimensions: 6.3 x 1.2 x 9.3 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 3.8 out of 5 stars  See all reviews (27 customer reviews)
  • Amazon Best Sellers Rank: #302,302 in Books (See Top 100 in Books)

More About the Author

J. ANTHONY (TONY) BOECKH's economic and financial writings have been widely followed by individual and institutional investors in every major country in the world for over 40 years. He has been referred to as the "expert the experts rely on" by Louis Rukeyser of "Wall Street Week". His analyses and forecasts have been most closely associated with the "Bank Credit Analyst" (BCA), which he developed into its modern form; he was the Chairman, CEO, and Editor-in-Chief of BCA Research Inc. from 1968 to 2002. Under his leadership, BCA grew from a small firm to become one of the world's leading independent investment research companies. He has a PhD in finance and economics from the Wharton School, University of Pennsylvania.

He first gained experience in economic and financial research at Canada's central bank in the early 1960s. He taught economics and finance at McGill University in Montreal, Canada for a number of years. He coauthored "The Stock Market and Inflation", published by Dow Jones-Irwin in 1982.

He was involved in the investment management business as chairman of Greydanus, Boeckh and Associates, a fixed income investment firm, from 1985 to 1999.

Tony has been a longtime supporter of free market economic principles. He is a founding trustee of the Vancouver-based Fraser Institute, an economic think tank dedicated to free market principles.

Currently, he and Ian Boeckh manage Boeckh Investments Inc., a family office and private investment firm specializing in small public companies. Tony has lectured at economic, financial, and investment seminars and conferences around the world, and has been sought after by the media and others for his insights and analysis.

Tony has been a longtime student of investment cycles, financial manias, and crises. The financial crisis of 2008-2009 prompted him to set out his thoughts in "The Great Reflation: How Investors Can Profit from the New World of Money". He also coauthors "The Boeckh Investment Letter" with Robert Boeckh, which is available on the web at The publication follows the principles outlined in "The Great Reflation" and is focused on helping investors manage their money.

Customer Reviews

Most Helpful Customer Reviews

58 of 61 people found the following review helpful By andre h on May 20, 2010
Format: Kindle Edition Verified Purchase
Perhaps my expectations were too high about this book but in short I was a tad let down. As for the positives:
* The book was very clearly written
* Complex topics were explained in the most basic of terms
* The book did an outstanding job of Illustrating the macro monetary situation we are in currently in by examining the recent and current financial situation, the fed's intervention and the like.

The juciest section for me was Section 1 where the Author painted an elaborate and elegant picture as to the situation we are in and how unprecedented it is. Atop of this he covered disciplines that one needs to understand in order to frame the picture that we are now in the midst of: historical contexts, long wave cycles, etc and he also does an excellent job of providing facts and charts which illustrates his points in the clearest of terms. He tends to allude to where things may be headed but never says it outright. So its pretty gripping - and like good Hitchcock movie it feels like foreshadowing of really great things that he will cover later in the book. Bravo for section 1 - get the book for this reason alone.

I was a bit disappointed in the second section - namely the investment section:
* the book did an excellent job of going through the different investment options one may face in the current environment yet I felt it was overly simplistic in some cases -- while the complexity of the first section was closer to what I expected, the investing section felt a bit like a "beginners guide" - perhaps too simplistic.

Finally, I was also disappointed as the book didn't make any predictions.
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20 of 23 people found the following review helpful By Bayview on May 21, 2010
Format: Hardcover Verified Purchase
The author talks about liquidity, credit, banking, economy, asset markets with depth, historical perspective, reason and clarity. He also has a good grasp of politics and how it influencs people's pocket book. The author has a wealth of knowledge and lays it all out in the book in a way that is easy to follow.

The book gives the reader a very good understanding of the big picture and the macro factors that affect it. I learned quite a few things.

The reasons that I can not give it a 5 stars is because

1 There is very limited coverage of equity selection. For example, what type of equities will do better relatively in an inflationary period, or the characteristics of different equities and how to select them. The author talks about equity as a whole and at a high level.

2 The author gives the Federal Reserve too high a grade. His evaluation of the incentives of the Federal Reserve system and the motives of the people running the Federal Reserve is too high and off the mark. He also praised the Fed for saving the world from a total collapse (in 2008-2009), which can never be proved true or imaginary.

Despite these short comings, investors can most likely benefit from this book.
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8 of 9 people found the following review helpful By Amazon Customer on November 6, 2011
Format: Hardcover Verified Purchase
I have read several investment books. This was one of the most exciting, until I discovered that all of the graphs he suggest you use, to track where you are at any time in the business cycle (boom/bust cycle) are unavailable to the average person on Yahoo, MSN, or Bloomberg. Now he conveniently offers a newletter for $2000 per year, so you can get access to this data. If it smells like a duck....
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5 of 5 people found the following review helpful By Don Richards on August 7, 2010
Format: Hardcover Verified Purchase
The Great Reflation is on of those books that should be read by everyone as it explains just how we got into the present financial crisis, and how it may play out. I have followed the author for 4 0 years and he is the best banking and financial system analyst I know of. Boechk takes us through monetary policy and shows us how the government has steadily attempted to inflate (keep it growing) the economy, and how the effects have masked an underlying long-term downtrend, that explains why it is so difficult to effect a recovery with massive stimulus. Boeckh aslo explains how various asset classes will react depending on the outcome of the crisis.
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3 of 3 people found the following review helpful By Narada on March 20, 2011
Format: Hardcover Verified Purchase
The author gives a very depressing summary of where we are now (or were, at the end of 2009), and answers many questions like: if the dollar is going down the tubes, why is china buying US treasuries? The author, for reasons that escape me, tries to NOT be austrian (for example, after you read this, the evils of the fractional-reserve banking system are quite apparent, but the author does not even attempt to make (or refute) this point). The investment advice in this book is almost completely worthless, probably because there is no good advice to be given to non-professional investors: there is no good place to put your money, at least in short-to-medium term.
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7 of 9 people found the following review helpful By D. Pitcock on May 27, 2010
Format: Hardcover Verified Purchase
I became aware of Tony Boeckh through subscribing to John Mauldin's free blog, [...] (also highly recommended). Tony was a guest contributor and I liked his viewpoints well enough that I began reading his free monthly newsletter, [...] so it was a no-brainer to buy his book. It's amazing to me that these gentlemen give this content away for free!

This is a fantastic gift book for high school seniors and college aid students to introduce them to real world issues regarding finance and investing topics. This is especially true for his individual chapters in Part II regarding asset allocation, stock markets, interest rates and the bond market, U.S. Dollar, Gold, Commodities, and Real Estate. Very well written for whatever level of investor you are, new or very experienced.
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