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In this optimistic but too-broad look at the present economic crisis and the opportunities it presents, social and business commentator Florida (The Rise of the Creative Class) examines the latest of the "Great Resets," moments of transformative upheaval (like the Great Depression) "when new technologies and technological systems arise, when the economy is recast and society remade, and when the places where we live and work change to suit new needs." Though he cautions that "not all Resets are the same," and presents enough real-life examples, Florida too often rushes back to neat generalities and cheerleading: "we must do all we can to turn service jobs into more innovative, more engaging, more fulfilling and much better-paid work." Florida also has a tendency toward gratuitous personal stories. Though the book would have benefited from fewer platitudes and authorial intrusions, the problem that looms largest for Florida-and other post-crash survival guide authors-is that the national economic calamity hasn't fully played itself out, meaning that the ability of any observer to describe the specifics of its turnaround are necessarily limited.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --This text refers to an out of print or unavailable edition of this title.
“In his usual lucid and compelling way, Florida argues that elected officials ‘need to get over their love affair with big renewal projects’ and steer money toward neighborhood ventures that improve people’s lives.” (—Harvard Business Review)
“Enticingly contrarian” (—New York Post)
“The Great Reset is an interesting, provocative and intelligent book. Florida is a witty and entertaining writer…It’s well worth reading as a starting point for the future that’s coming our way whether we’re ready or not.” (—Miami Herald)
“Richard Florida can be counted among the great prophets of our age. This incredibly interesting and well-written commentator on the socio-economics of the modern era has hit yet another grand slam, eclipsing his phenomenal ‘Rise of the Creative Class.’” (—Falls Church News-Press)
“A breath of fresh air for anyone hoping that Americans (and economists) will learn from their past mistakes.” (—The Daily Beast)
“A thoughtful, generally hopeful assessment of where we are now, how we got hereand how we can rebuild in the future.” (—BizEd magazine)
[U]seful in inspiring thinking about the future of communities, of different types of jobs, and of the nature of work itself.” (—The Conference Board Review)
“The Great Reset shows how new technology and the new geographies of living and working come together to drive recovery….must reading for anyone who wants to understand where we are now and where we are headed.” (—Chris Anderson, editor, Wired magazine)
“This timely and thought-provoking book gives us important insights into the reshaping of America’s economic and physical landscape.” (—Jeffrey D. Sachs, director of the Earth Institute, Columbia University)
America, or mankind for that matter, has always experienced great adversitites but rarely is the story told forecasting what we will look like AFTER a recovery. Read morePublished 20 months ago by Yahya Henry
I forgot to check the copyright date before m purchase. I found that much has changed since this book was written in 2010. I likw Richard Florida's work and have heard him speak. Read morePublished 20 months ago by David Lockey
Typical Florida book. Not the best, but certainly more readable than many other books of this type. Worth a read-but get it on Kindle or second-hand.Published 22 months ago by Rangers Fan
When the financial crash was fresh, ths must have seemed bold and possibly visionary. Enough time has past that we can see a number of the predictions don't add up, but some are... Read morePublished on July 5, 2013 by Robert C. La Mont
Another great book from Richard Florida... if you read and liked the rise of the creative class, you'll get a great deal out of this book tooPublished on May 3, 2013 by Mark C Enders
The Great Reset by Richard Florida is an excellent account of what has been happening since 2008. Very helpful information and the ideas are eye opening.Published on January 6, 2013 by liza stacishin
I found the perspectives in this book as relates to our past very thought provoking. As one of those in the "older generation" it helps me recognize the changes needed to insure... Read morePublished on October 21, 2012 by Kent P. Friel
I got this book since I enjoy the study of economics and demographics.
However, the book never got off the ground or made a real point. Read more
The 3rd start.
The old thing passes away.
Everything becomes new.
It is necessary to change into the history. Read more