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The Green and Virtual Data Center Hardcover – January 26, 2009

ISBN-13: 978-1420086669 ISBN-10: 1420086669 Edition: 1st

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Product Details

  • Hardcover: 396 pages
  • Publisher: CRC/Auerbach Publications; 1 edition (January 26, 2009)
  • Language: English
  • ISBN-10: 1420086669
  • ISBN-13: 978-1420086669
  • Product Dimensions: 9.3 x 6.4 x 1 inches
  • Shipping Weight: 1.5 pounds (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Best Sellers Rank: #1,456,597 in Books (See Top 100 in Books)

Editorial Reviews


The book reviews the latest developments in facilities, server, storage, networking, and monitoring technologies and provides a roadmap of how each can be used to create next-generation data centers that combine efficiency with scalability . . . Schulz’s book provides an excellent primer for those wanting to understand how to create data centers for this new paradigm.
Kurt Marko, in Processor, March 2009, Vol. 31, No. 11

What I like about Schulz’s approach is that he doesn’t really pass judgment on whether or not you should re-adjust your IT initiatives around some greener-good agenda. He’s focused more so on illustrating how some of the technologies you’re already considering for the good of your business – virtualization, blade platforms, cloud computing power management – might otherwise be pretty cool for the environment, too.
Heather Clancy, Green Tech Pastures, in ZDNet, February 26, 2009

Greg Schulz has presented a concise and visionary perspective on the Green issues. He has cut through the hype and highlighted where to start and what the options are. A great place to start your green journey and a useful handbook to have as the journey continues.
Greg Brunton, EDS/An HP Company

I must admit that I have been slightly skeptical at times, when it comes to what the true value is behind all of the discussions on ‘green’ technologies in the data center. As someone who has seen both the end user and vendor side of things, I think my skepticism gets heightened more than it normally would be. This book really helped dispel my skepticism. ...extremely well organized and easy to follow.  Each chapter has a very good introduction and comprehensive summary.  This book could easily serve as a blueprint for organizations to follow when they look for ideas on how to design new data centers.  It's a great addition to an IT Bookshelf.
—Dr. Steve Guendert, Global Solutions Architect, Brocade Communications

About the Author

StorageIO Group, Stillwater, Minnesota, USA

More About the Author

Greg Schulz is the founder of the IT industry advisory and consultancy firm Server and StorageIO. Before StorageIO, Schulz worked for several firms in their IT departments. Later Schulz joined the ranks of vendors with several firms as a systems engineer, sales and marketing along with technologist roles. Along with his extensive expertise in data center operation and data infrastructure technologies, Schulz has a background in electric power utilities, having worked in IT at a regional energy generating and transmission company.

His past experience also includes hands-on technology jobs as a systems developer, systems administrator, disaster recovery consultant, and capacity planner across different technology domains, such as servers, storage, I/O networking hardware, software and services.

In addition to his analyst consulting and research duties, with an insightful and thought-provoking style, Schulz is a prolific writer, blogger, and sought-after speaker, sharing his expertise on a global basis. Schulz lives in Stillwater, a suburb of Minneapolis on the Minnesota and Wisconsin border where he spends time fishing, listening to music, cooking and relaxing in the great outdoors when not working or traveling.

Customer Reviews

4.7 out of 5 stars
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See all 7 customer reviews
In the second section, the book covers virtualization almost exclusively.
Andrew Sanchez
For you if a data center is critical to your work, you should be able to put the insights and knowledge from Greg's book to practical use.
David G. Hill
The author shows us the basic operations, hardware and expenses for a modern data center.
Thomas M. Coughlin

Most Helpful Customer Reviews

6 of 6 people found the following review helpful By Paul D. Collins on October 16, 2009
Format: Hardcover
Greg Schulz has delivered with both a timely and informative book. With the economic meltdown occurring in 2008 every company has become focused on cost containment both for Cap Ex and Op Ex and the data center is in forefront. This is taking place at the same time as heighten awareness of our planets ecology and the impact of IT and data centers. As Schulz states in his summary chapter: "The objective is to lower cost, boost productivity, and improve service delivery to meet performance and availability objectives in a flexible or agile manner that also helps the environment."
In the first chapter Schulz coins the acronym PCFE for power, cooling, floor space and environmental to aggregate the IT infrastructure issues that are core to green initiatives. As I read through the book I substituted PC Fe for Politically Correct Iron because in my mind it reflects what Schulz calls the "green gap". This "green gap" is the separation of ecological and economic factors that are tied to the data center. On one hand we have the concerns about global warming, green-house gases, and carbon emissions while on the other we have data growth, power and cooling cost, stock holders looking for profits and the perceived cost to be green. The case is presented that this gap is more one of language and attitude as opposed to reality. If IT directors and facility managers implement best practices to design and run their data centers they will find in most cases they align with green objectives because it makes business sense.
The book is divided into four sections. In the first section there is a summary of the issues facing CIOs and IT directors around energy consumption, safety requirements for the disposal or equipment, and what green IT means.
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2 of 2 people found the following review helpful By Thomas G. Becchetti on February 4, 2009
Format: Hardcover
This book is packed full of information. From ecological and energy efficiencies, to virtualization strategies and what the future may hold for many of the key enabling technologies. Greg's writting style benifits both tehnoligists and management levels.
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1 of 1 people found the following review helpful By Zen Kishimoto on May 8, 2009
Format: Hardcover Verified Purchase
Overall this is a well-structured and organized book with comprehensive coverage of necessary technologies and practices, including virtualization to understand next-generation data centers. Some technical contents require an IT background, but the book will certainly give you a good understanding of current data-center problems and solutions and what next-generation data centers will require to mitigate their environmental impact.

Because of the wide variety of subjects, several shorter versions of the book will be a good addition. In addition, I would like to see new topics discussed in the next version of the book.

The complete review is given in [...]
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Format: Hardcover Verified Purchase
The book The Green and Virtual Data Center by Greg Schulz includes a vast array of topics pertaining to data center elements and virtualization from fundamentals to practice. The author covered energy efficiency metric basics and continued with the application of PCFE to the current practices in IT operations. The material is relevant and practical yet not overly technical; however, it is also not intended for readers with no prior working knowledge of data center infrastructures or IT in general. The main theme of the book is to analyze current data center operations to find opportunities where energy consumption can be reduced by cutting waste or misallocation of energy, minimizing heat production, introduce a well-designed virtualization strategy to maximize computing output from existing resources, and to adopt technologies and techniques that facilitate efficiency and availability.

The value of The Green and Virtual Data Center lies primarily in its conceptual application, rather than technical application, to the issue of how to get more out of existing computing and storage capacity while at the same time reducing the energy utilization. He states that the intent is not to "green wash" the data center but rather to serve as a very real means of adding to the bottom line and have IT be an active player in the organization's added resource allocation rather than merely a consumer of resources.

Early in the book, Schulz dispels any notion of "green" as a political or PR maneuver but rather sees the implementation of an energy reduction strategy as a business decision while helping make operations more effective and productive.
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