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The Greening of IT: How Companies Can Make a Difference for the Environment 1st Edition

5 out of 5 stars 22 customer reviews
ISBN-13: 978-0137150830
ISBN-10: 0137150830
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Editorial Reviews

From the Back Cover

How IT Can Drive Immense Business Value by "Going Green"
  • For CEOs, CIOs, CFOs, and IT leaders: The green IT business case and best practices for making it happen
  • Timely help for companies facing rising energy costs, new government rules, and growing public concern
  • Powerful new insights from IBM's breakthrough $1 billion green computing initiative
Chances are your enterprise IT organization has a significant carbon footprint. In an era of unpredictable energy costs, reducing energy usage throughout your data centers and IT infrastructure represents a powerful cost-cutting opportunity. Now, a top green IT expert shows business and IT leaders how to drive powerful business value by improving IT's environmental performance. Drawing on leading-edge experience, John Lamb helps you realistically assess the business case for green IT, set priorities, and overcome the internal and external challenges to making it work. He offers proven solutions for issues ranging from organizational obstacles to executive motivation and discusses crucial issues ranging from utility rate incentives to metrics. Along the way, you'll discover energy-saving opportunities-from virtualization and consolidation to cloud and grid computing-and solutions that will improve business flexibility as they reduce environmental impact. Lamb presents case studies, checklists, and more-all the practical guidance you need to drive maximum bottom-line value from your green IT initiative. Preface xxiii Acknowledgments xxix About the Author xxxiii Chapter 1: The Importance of Green IT 1 Chapter 2: The Basics of Green IT 15 Chapter 3: Collaboration Is Key for Green IT 39 Chapter 4: The Government's Role-Regulation and EPA Activity 55 Chapter 5: The Magic of "Incentive"-The Role of Electric Utilities 69 Chapter 6: A Most-Significant Step-"Virtualizing" Your IT Systems 85 Chapter 7: The Need for Standard IT Energy-Use Metrics 109 Chapter 8: What About Chillers, Cooling Tower Fans, and All That Cooling Equipment Usually Ignored by IT? 129 Chapter 9: Green IT Case Studies for Energy Utilities 147 Chapter 10: Green IT Case Studies for Universities and a Large Company 157 Chapter 11: Worldwide Green IT Case Studies 183 Chapter 12: The Future of Green IT for Corporations 205 Appendix A: Green IT Checklist and Recommendations 215 Appendix B: Green IT and Cloud Computing 237 Appendix C: Comparison of Different Power-Generation Methods 251 Appendix D: Worldwide Electricity Costs for IT with Projections 281 Glossary 289 Bibliography 301 Index 305

About the Author

John Lamb is a Senior Technical Staff Member for IBM Global Business Services in Somers, New York. He is an IBM Senior Certified IT Architect, and he holds a B.A. degree from the University of Notre Dame and a Ph.D. in engineering science from the University of California at Berkeley. He is a senior member of the IEEE and ASME engineering societies. He has published more than 50 technical papers and articles and has coauthored four books, including Lotus Notes ®  and Domino ®  5: Scalable Network Design (McGraw-Hill, 1999) and IBM WebSphere ® and Lotus: Implementing Collaborative Solutions (Prentice-Hall, 2004).

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Product Details

  • Paperback: 352 pages
  • Publisher: IBM Press; 1 edition (May 7, 2009)
  • Language: English
  • ISBN-10: 0137150830
  • ISBN-13: 978-0137150830
  • Product Dimensions: 6 x 0.8 x 8.9 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (22 customer reviews)
  • Amazon Best Sellers Rank: #409,739 in Books (See Top 100 in Books)

More About the Author

John Lamb retired from IBM on December 31, 2013 after more than 40 years with the company. He is currently an adjunct professor of mathematics at Pace University in Pleasantville, NY. John has authored or co-authored over 50 technical papers and articles and five books on computer technologies including the May 2009 book: "The Greening of IT: How Companies Can Make a Difference for the Environment." ISBN 0137150830 http://www.amazon.com/Greening-Companies-Make-Difference-Envionment/dp/0137150830. John holds a Ph.D. in Engineering Science from the University of California at Berkeley and a BA in mathematics from the University of Notre Dame. He can be reached at jlamb@pace.edu

Customer Reviews

Top Customer Reviews

Format: Paperback
Dr. John Lamb has a Ph.D. in engineering science, which is quite apparent in
reading his book, "The Greening of IT." This book provides a welcome relief from the
many books that center around virtualization as the panacea for energy utilization. While
"The Greening of IT" does have virtualization as one of the steps required for lowering
energy utilization, it takes an engineering approach. He says, "This book provides details
on the importance of implementing green IT....and especially the case studies for
`lessons learned' and the best practice approaches for implementing green IT."
Dr. Lamb provides a global view of Green IT. This is appreciated as he puts
Green IT in a world-wide perspective, detailing why we need to save energy. The global
view of Green IT continues by placing it squarely in the roadmap for "reducing
greenhouse gases which, in turn, can help reduce global warming," a goal for both the
United Nations (UN) as well as the White House.

Throughout the book are sprinkled engineering explanations such as the
difference between volts, watt, amps, KWHs and voltage levels. As another example, Dr.
Lamb's explanation of "Data Center Cooling Basics" clarifies HVAC systems, the
cooling equipment, and new technology (such as stored cooling, thermal storage systems,
and phase change materials.

Dr. Lamb uses IBM's 5-step program for datacenter efficiency: diagnose,
manage and measure, use energy-efficient cooling, virtualize, and build new or upgrade
facilities when feasible.

Then there are two sections which I have not found in other books: (1) tuning
your applications to require less CPU and (2) Greening your laptop.
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Format: Paperback
Great book with real world case studies to reinforce the importance of the "Greening of IT".

It was easy to compare the thinking of current IT infrastructure to where IT infrastructure needs to go as there were plenty of tables or web links to illustrate the efficiencies gained using a greener approach. The main drawback to using external links is that they may not be available by the time the book is published. A website with updates would be a good idea - the free online edition is only a 45 day trial.

Some of the newer technologies made it into the book, but I did not see some of the others - for example Flywheel UPS (although flywheels have been around a long time). Fuel Cell backup power did rate a mention as an emerging technology.

Some more discussion on Computer Room efficiencies and the maximum limits of under floor cooling to handle the newer high density racks based on air flow limits would have been a good addition. This is certainly not a negative because there is only so much that you can cover in a general book.

A few illustrations were a little too small or did not have enough contrast for easy viewing in a black and white publication (example Fig. 11.3, and 11.4 which is a thermal camera image and better suited to color), but did not detract from the material being presented. I am assuming the choice of black and white was driven by the desire for a Kindle version, as well as the extra printing costs needed for color.

As mentioned a lot of external links to extra information were provided, and overall a great snapshot of the current thinking related to the Greening of IT. Naturally with the author being an IBM person there was good coverage of IBM technologies - but there was more than enough coverage of non-IBM solutions so this was not a problem. I recommend this book for both the technical and non-technical reader as the material worked at both levels.
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Format: Paperback
Great Book. Great thinking. An eye opener for IT Industry & IT Professionals. Simple & easy to understand flow, which inspires.
I am an IT Professional working on a large project in South Africa, where energy is the major expense. This book elaborate on how companies can implement Green IT. Save Money and Save the Planet !!!
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Format: Paperback
This book the greening of IT is well written and presented for both the expert as well as the beginner. The case studies are all well written given a real world scenario of how IT greening is taking place , A lot of informative data and links are given which will provide further reference for the IT professional.
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Format: Paperback
It is said that `Green is Red Hot'! I became an ISEB certified Green IT Professional in 2010. At that time, I was looking for good reference material on the topic of Green IT as I was invited to teach a course on Green practices, to the students of business management, in one of the key institutes offering masters degree course in business management. After much search, I chanced upon this book by Dr. John Lamb and that was the end of my search! Today, as a researcher, writer and speaker in Green IT, Dr. John Lamb's book continues to be a prominent primary reference for me on the topic. The best part is that this book was produced using paper made with 30% post-consumption recycled fiber. This is what it truly `walk the talk'.
I like the structure of the book and Dr. Lamb's presentation style. He uses a clear, concise and simple language to introduce the key topics in Green IT. Very aptly, the book starts with the need for Green IT and the basic elements of Green IT. Importance of `green data centers' is also explained. Being from the prior background of measurements and metrics in quality assurance, I most enjoyed reading the chapter on `energy use metrics' (Chapter 7). Energy efficiency rating explained is Chapter 5, makes interesting reading. The repertoire of rich cases studies provide on the various implementation aspects of Green IT is the crowning glory of the book (Chapter 9, Chapter 10 and Chapter 11). Dr. Lamb has brought for the significance of `cloud computing' in view of `Green' in Appendix B - as a Green IT researcher I find that most useful for my work. All the appendices of the book contain extremely useful information. For example - Energy engineers would appreciate Appendix C in which various methods of power generation are presented.
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